1. Data Center
Virtualization
Facility
Business Risk
Business Agility
Jim Robshaw
IT Director – Cisco Systems
April 2009
Cisco Confidential Copyright © 2008 Cisco Systems, Inc. All rights reserved. 1

2. Cisco - VMware
Logistics
 The Need for
Virtualization
 Cisco’s Stats &
“Things to Consider”
 Break (15 min)
 Our Hope for the
Future of UCS and
VMware
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3. Cisco at A Glance
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4. WW Headcount WW Portfolio:
66,000 employees* 18. 9 million sf
(60% owned, 40% leased)
35% Engineering 283 metros
27% Sales 90 countries
38% all others
444 buildings
128+ Acquisitions
20,000 Channel
51 data centers & Partners
server rooms
110+ ASPs
1500+ labs
(500+ in San Jose) 210+ Business &
Support
Development
Partners
Over 180,000 people around the world in the
extended Cisco family
End of Q2 FY08
* Persons Housed (excluding SA, Webex, & Ironport)
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5. The Data Center Reality
Why Virtualization
 3 Major Issues
Power Space Cooling
Production Data Center
Business Agility
 3 Phases of virtualization
Where We Were
Where We Are
Where Are We Going
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6. Cisco’s Data Center Journey –
Wake Up Call!
• 65 Data Centers
• 230,000 sq ft of Raised DC floor globally
• 150 Megawatts of Power
• 45%+ of Cisco Data Centers Required Action
Constraints
• Services responsible for Cisco revenue
• Business Continuance
• Green technologies not built into older DC designs
Time Factors
• DC Construction requires 2 - 3 years
• Application provisioning and data migration may add 1
- 2 years, or 3 – 5 years total
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7. Data Center / Business Agility Challenges
“IT runs the business – downtime is not an option”
“I want to see more business value out of IT”
CxO
“Our applications are the ‘face’ of our business”
“It’s all about keeping the application available”
Apps
“As long as my servers are up I’m OK”
“We have too many underutilized servers”
Server
“Our information is our business. We need to protect
our data everywhere – in transit and at rest”
SecOps
“I can’t keep up with the amount of storage that needs
to be backed up, replicated and archived ”
Storage
“I need to provide lots of bandwidth between data centers, and
make sure users can get to the apps”
Network
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8. So – Now What?
What’s The Plan?
Technology Leadership Business Strategy Cisco Green Initiative
New Adoption
Opportunities Curve
Acceleration
Automation
Virtualization
Next-Gen DC
Networking
Management
Accelerated Adoption
 Early Adoption  Drive for growth  Minimize energy
consumption
 Flexibility through modularity  Enable market transitions
 Consider power from
 New business models renewable sources
 Product quality improvement
 Globalization  Technical innovation
 BU/IT/AS Joint discovery
 Environmental compliance
 Early value realization  Technology and business
architecture  Enable new Green
 Acquisition opportunities business models
 Enable every move we  Demonstrate corporate
make with IT citizenship
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9. A Concept!
Service Oriented Data Center (SODC)
Service Vision
Oriented
Data Center
Business Software Hardware
Vision
People
Processes Technology Technology Enablers
SODC Target State:
Pooled Virtual Resources, Automated, Standard Services Based,
Secure, Intelligent Unified Data Center Network
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10. Cisco’s Data Center Evolution –
Roadmap for “virtual machine deployment”
Legacy Consolidated Virtual Service Oriented
Data Center Data Center Data Center Data Center
• Server Orchestration • Infrastructure
• 4 Tier Silos • Standardization
Compute • VM Mobility Aligned to
• Heterogeneous OS • Virtual Machines Application
• Storage
• Storage Silos • SANs, VSANs Services
Storage Virtualization
• Low Utilization • Tiered Storage • Policy Based
• Unified Network
Management
Services FCoE
Network • IP Connectivity
• Consolidated • Unified I/O
Network Services • Tiered Recovery
• Policy Based
Security • Perimeter Security • Secure Each Security • Usage and SLA-
Application Tier based Funding
Model
Application • Application Silos • WAAS ACE
• Consolidate, • Cloud Based Apps
• Distributed Centralize & Services
2004 2005 2006 - 2009 2010 - 2013
Virtualization Phase
Consolidation Phase
Automation Phase
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11. Service Oriented Data Center –SODC
2 Tracks - Tech Track & Business Track
Data Center Architecture
WAN Optimization
IT Architecture
Data Center Provisioning
Critical Systems Resiliency Tracks
IT Operations Application Enterprise Architecture
Application Dependency Mapping
Common Management Database
Agility and Resiliency
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12. SODC Design Phases
 Consolidate
Optimize Data Center Resources
Increase Resource Utilization
 Virtualize
Virtual Resource Pools
Increase Availability and Agility
 Automate
Adaptive Orchestration
Rapid Delivery of Services
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13. SODC Server Virtualization Architecture
Data Center
Aggregation Catalyst 6509
Block
Network
Services Catalyst
Block 6509
SAN B
SAN A
Catalyst 4948
Ethernet
Fiber Channel
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14. Cisco Data Centers (65)
Amsterdam
SJ-12
SJ-K RTP 5
Scientific
Linksys Atlanta
Total of 245,000
square feet of
raised Data Center
space at Cisco
Data Centers Business Data Center Engineering R&D Data Center
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15. Why A New Data Center? (Business Risk)
PDC architecture presents significant business • Current applications and technical architecture does
continuity risks not support full business resiliency
“70% of US computing resources lie within a major • Location based risks are not currently mitigated and
present exposure to potential disruptions
earthquake and flood zone”
• US PDCs have been running at capacity for 12 to 18
PDC infrastructure does not support increasing months; incremental expansion strategies are costly
and introduce risk of construction-related disruptions
technical requirements, and does not scale cost
• Lack of infrastructure redundancy requires complete
effectively data center shutdown to perform thorough testing &
maintenance
“…a significant percentage of new business
requests are delayed due to current limitations…” • Cooling and load bearing constraints limit efficient
use of floor space and increase deployment time
PDCs are not geared to showcasing the Cisco
message • Cisco cannot fully support Advanced Technologies in
our own production environment
“Cisco technologies such as “Business Ready • Current PDC environment is a generation behind and
Data Center” cannot be showcased as designed in does not represent a best-in-class showcase
our existing data centers”
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16. PDC Site Selection Strategy
From 420 Metro Areas Down to 8, Then 1 Fiber
Tornado
Earthquakes
Hurricanes
Must-haves: Additional Criteria:
 U.S. or Canada  Electrical power cost;
long-term price stability
 Negligible environmental
risk (e.g. earthquake,  Other costs: real estate,
hurricane, tornadoes, etc.) labor, taxes, govt incentives
 Fiber service  Proximity to existing
 At least 2 long Cisco IT operations
distance providers  Close to customers
 Availability of technical labor
 Regulatory environment
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17. Where we are
(Storage – Compute – Data Center)
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18. Cisco today!
Standards based approach
Legacy Consolidated Virtual Service Oriented
Data Center Data Center Data Center Data Center
• 4 Tier Silos • Standardization • Server Orchestration • Infrastructure
Compute Aligned to
• Heterogeneous OS • Virtual Machines • VM Mobility Application
• Storage Silos • SANs, VSANs • Storage Services
Storage • Low Utilization Virtualization • Policy Based
• Tiered Storage
Management
Network • IP Connectivity
• Consolidated • Unified Network • Unified I/O
Network Services Services FCoE • Tiered Recovery
• Policy Based
Security • Perimeter Security • Secure Each Security
• Usage and SLA-
Application Tier based Funding
Model
Application • Application Silos • Consolidate, • WAAS ACE • Cloud Based Apps
• Distributed Centralize & Services
2004 2005 2006 - 2009 2010 - 2013
Virtualization Phase
Consolidation Phase
Automation Phase
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19. Consolidation of Network Fabrics
Today in Mountain View
Data Center
Aggregation Nexus 7000
Block
Network
Services Catalyst
Block 6509
SAN A SAN B
SAN
Aggregation
Nexus 5000
Consolidated
transports
10 GbE Server
Ethernet Access
Fiber Channel
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20. Cisco Data Center Storage Landscape
 Over 13 PB of “raw” storage
 Overall Growth Rate: FY’02=69%, FY’03=32%, FY’04=50%,
FY’05=58%, FY’06=29%, FY’07=52%, FY’08=48%
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21. SODC Storage Results to date
 Overall utilization increased from 20% to 68% over past
6years
 Managed storage per FTE increased from 25 TB to 750
Terabytes over past 6 years
 Total Cost of Ownership reduced from .21/MB to .01/MB
over past 6 years
 $71 Million in cost avoidance over past 4 fiscal years
($9M in FY04, $14M in FY05, $27M in FY06, $21M in FY07)
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22. SODC Server Virtualization
 Data Center Server Consolidation
Improve Operational Agility
Lower Data Center Operating Expense
 Increase Utilization of Physical Servers
Optimize TCO
Improve Data Center Capacity Management
 Reduce Service Provisioning Times
Rapid deployment of Operational Services
 Increase Operational Efficiencies
Support of Environments
Zero down time Operations
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23. Cisco Data Center Server Landscape (Standards)
HPUX
Solaris 1.5%
20.5% 217
 14,230 virtual/physical 2,911
servers
 3,802 Applications Linux Windows
50% 28%
 1263 DBs (279 prod) 7,101 4,001
Source: Cisco IT, July 2008
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24. Service Oriented Data Center –
VMware Landscape & Growth
204 VMware Servers Across 25
Clusters in 8 Data Centers
~300 New VMs/Qtr (Greenfield)
Target 80% of All New Servers
deployed as a Virtual Machine
(currently at 60%)
~3,160 VMs Deployed to Date
Farms online
~2,609 Active VMs Farm Pending go-live
~43% of IT Business Syd and HK Under Discussion
Servers
~203 TB of Storage
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25. Service Oriented Data Center –
Vmware Financial Results
Over $20.4M in Total Cost Avoidance To Date!
Improved Server utilization from 8% to 65%
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26. Server Virtualization Considerations
 Support Model
Support Model must drive operational objectives
Managed by core SODC Team
 Risk vs. Virtualization Targets
ISV’s Support?
Reduced Risk = Reduced Potential Savings
 Keep Clients In Mind
Minimize Impact of Migrating to Virtual Servers
Platespin, VM Converter Software is Crucial
 Communicate VMware Strategy and Direction
Success Depends on Leadership Support
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27. Production Data Center (On-Line June 08)
1.0 General & Operations 5.0 Electrical
1.1 Collection & storage recyclables 5.1 Generator emission controls
1.2 Consolidation of equipment 5.2 Distributed battery pack
1.3 Construction waste re-cycling 5.3 Lighting controls
1.4 Energy star appliances 5.4 Generator test under build load
1.5 Building commissioning 5.5 Transformer efficiency
1.6 Indoor air quality 5.6 Electronic ballasts
5.7 T8 flourescent lamps
6.0 Mechanical
2.0 Site 6.1 Waterside economizer
6.2 Pump curves
2.1 Erosion control 4.0 Interior Construction 6.3 Chiller efficiencies
2.2 Wildlife habitat 6.4 Cooling tower water treatment
2.3 Relocation of trees 4.1 Recycled content finishes 6.5 Non CFC refrigerant
2.4 Reduction in automobile use 4.2 Low VOC materials 6.6 VFD’s
4.3 Non-CFC fire extinguishers 6.7 UPS heat tempering
3.0 Building Shell 4.4 No gas suppression system 6.8 Heat recovery for office space
4.5 Carbon monoxide monitoring 6.9 Chilled water operating temps
3.1 Fly ash 4.6 Lighting controls 6.10 Motion activated fixtures
3.2 Glazed screening 4.7 Re-use of building systems 6.11 Vapour barrier
3.3 Re-use of existing facility 4.8 Salvage & stock materials 6.12 N+2 chiller configuration
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28. Data Center Operational Choices
 Active-Standby  Active-Active
 Same as today  Used by financial
 Doesn’t work well today institutions (E.g. metro
 Only critical apps clusters, multi-master data)
 Idle hardware
 Different configuration  Majority of apps
in both DCs  Vendor specific
 Min infra complexity  High infra complexity
 Med apps complexity  High apps complexity
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29. Cisco Data Centers (51)
Amsterdam
SJ-12
SJ-K RTP 5
Scientific
Linksys Atlanta
Total of 230,000
square feet of
raised Data Center
space at Cisco
Data Centers Business Data Center Engineering R&D Data Center
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30. Break - 15 Minutes
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31. Cisco’s Future with
Virtualization!
Unified Computing System & VMware
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32. Vmware Benchmark - UCS
164% Increase
The Vmware VMMark
benchmark – 164% increase
over prior top-scoring two-
socket systems based on
previous-generation Intel
processors.
UCS and Vmware will exploit all of the next generation
features & functionality!
Cisco Confidential Copyright © 2008 Cisco Systems, Inc. All rights reserved. 32

33. Cisco’s Data Center Future –
Roadmap for “virtual machine deployment”
Legacy Consolidated Virtual Service Oriented
Data Center Data Center Data Center Data Center
• Server Orchestration • Infrastructure
• 4 Tier Silos • Standardization
Compute • VM Mobility Aligned to
• Heterogeneous OS • Virtual Machines Application
• Storage
• Storage Silos • SANs, VSANs Services
Storage Virtualization
• Low Utilization • Tiered Storage • Policy Based
• Unified Network
Management
Services FCoE
Network • IP Connectivity
• Consolidated • Unified I/O
Network Services • Tiered Recovery
• Policy Based
Security • Perimeter Security • Secure Each Security • Usage and SLA-
Application Tier based Funding
Model
Application • Application Silos • WAAS ACE
• Consolidate, • Cloud Based Apps
• Distributed Centralize & Services
2004 2005 2006 - 2009 2010 - 2013
Virtualization Phase
Consolidation Phase
Automation Phase
Cisco Confidential Copyright © 2008 Cisco Systems, Inc. All rights reserved. 33

34. Virtualization Architecture
Unified Computing System
SAN A SAN B
Nexus
7000
Network
Catalyst
Services
6500
Block
An even simpler arrangement
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35. From cabling to your Data Center
organization – UCS simplifies
What does your Data Center organization look like?
From ad hoc and …to structured, but
inconsistent… siloed, complicated …to simple, optimized
and costly…
and automated
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36. Plant / Business Risk / Agility
The differences (Airflow/cables, etc.)
What UCS provides: We will be able to:
Less Cabling Defer Data Center build 3yrs
Increased Air flow Better asset utilization
Less Power Automate Services
Less Components Reduce Opex
Greater Memory Reduce Capex
Greater Density Offer Cloud based services
IaaS
PaaS
SaaS
Drive VMs per Kwatt
Tighter Partnership with
Vmware and Intel
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37. … Evolution: You have been building the
foundation since 1993
Legacy Virtualization + consolidated + Unified
infrastructure Data Center
Dedicated Physical Multiple virtuals in Higher performance Servers optimized
Compute Multi-OS Servers physical server. virtual servers across I/O, memory
and cpu
Multiple Storage Storage integration
Migration to single
Dedicated Storage Fabrics on single into compute plane
Storage Data Center
Infrastructure Physical Infrastructure
Infrastructure
Services virtualized Improved Network fully
Dedicated Network and migrated into performance with integrated into data
Network
Infrastructure Network fewer nodes center platform
Element Managers Integration of Data Center integrated
Single Element
Management deployed for virtual Storage and and holistically
Management per
Technology and physical networks into single managed
infrastructure Management platform
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38. Global DC Presence –
Target End State 51 – 20 by FY13
Global Disaster Recovery Strategy
Netherlands – Metro-based DC Pair (Tier-III)
Short to Mid-Term: Leverage Current Assets
Single-Instance Order Management (OM/AR) -
Long-Term: Part of Decision Process (Make/Buy)
AsiaPAC TBD – Single DC (Tier-III) + land
Mountain View (CA) – Continental hub for SaaS, Unified
Early Adopter DC Communications and software development
2Asc
1A
E B
B B
B B B
2Asc
B
B B
40 ms rtt 1A
Richardson (TX) – Metro-based DC Pair (Tier-III)
Global hub for business applications Distributed standalone DCs
Continental hub for SaaS and communications (Tier-II)
(~Uptime Tier-II)
(~Uptime Tier-III)
B Latency-sensitive software B
development at lower availability
BC/ DR Plan 1A 1 x Type- A ( Tier- III) B Type- B (Tier-II)
E Early Adopter DC 2 Asc 2 x Type- A at Synchronous Capable Distance
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39. Data Center 3.0 Evolution Path
Virtualization has created a market transition . “Servers” are becoming fluid objects in the network. The data center must evolve to
continue to scale. Cisco is offering a fresh alternative to traditional ad-hoc add-on approaches for virtualized data centers.
Unified Computing
Location HW Provisioning
Freedom Freedom Freedom
Consolidation Virtualization Automation
… Utility Cloud
Inter - Cloud
Enterprise Class Clouds
Unified Computing
Unified Fabric
Data Center Networking
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40. Thank You!
Jim Robshaw
jrobshaw@cisco.com
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