Hacking Customer Development
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Talk on Customer Development Hacks given to Lean Startup Meetup in New York on March 1st 2011
![Hacking CustDev: The Open-Source Playbook Lean Startup NYC March 1, 2011 ,[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/hackingcustdevnyc-110303210350-phpapp01/85/Hacking-Customer-Development-1-320.jpg)
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Hacking Customer Development
- 2. Intro
- 5. Risk mitigation in the context of an early stage tech startup is WHY you should do Customer Development . PS If that doesn’t make sense to you, don’t do CustDev/Lean Startups. Seriously. PPS I am not kidding.
- 6. 1) Question & Test your assumptions. 2) “Get Out of the Building”. 3) Iterate. The Three CustDev Meta-Principles
- 7. 0) There are NO rules… 1) Question & Test your assumptions. 2) “Get Out of the Building”. 3) Iterate.
- 8. 0) There are NO rules… Hacking CustDev = CustDev + MMA
- 9. The Classic Smoke Test/MVP from 1975
- 10. Sophisticated Variants of the ‘Smoke Test’ Traffic MVT/Landing Page Conversion
- 12. B2B/Enterprise: Screenshots + LOI
- 13. Outside of Tech Startups Why do you think it takes 6-8 weeks to get your !@$&&^$@! snuggie?
- 14. Outside of Tech Startups
- 15. Kickstarter
- 17. Best Practices: Concierge/“Manual”-ation
- 21. Price testing without charging
- 24. Now, what you got for me? Original Post on CustDev Hacks here: http://vlskvts.co/hhqEB7
- 25. PDF http://www.CustDev.com Paperback (AMAZON) http://bit.ly/EGCDPaperback Kindle (AMAZON) http://bit.ly/EGCDKindle An Intro to Customer Development
Hinweis der Redaktion
- The biggest risk you face is building something no one wants.
- The biggest risk you face is building something no one wants.
- The biggest risk you face is building something no one wants.
- The biggest risk you face is building something no one wants.
- The biggest risk you face is building something no one wants.
- The biggest risk you face is building something no one wants.
- The biggest risk you face is building something no one wants.
- By now, you know what it is. Customer Development + Agile Development.