Bakery and confectionery final

History of BISCUIT AND Bakery Industry ,[object Object],[object Object]

HISTORY OF BISCUITS INDUSTRY ,[object Object],[object Object]

BISCUIT INDUSTRY IN INDIA - AN OVERVIEW ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BISCUIT INDUSTRY IN INDIA - AN OVERVIEW

Major Brands in Biscuits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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AGGREGATE INDUSTRY SALES TREND Year 1998-99 1999-00 2000-01 2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 Sales 1988.16 2280.76 2581.65 2699.86 2947.83 3376.15 3715.78 3408.26 4309.66 4687.07

AGGREGATE INDUSTRY PRODUCTION TREND Year 2003-04 2004-05 2005-06 2006-07 2007-08 Annual Prod. Fig. 1.1 1.25 1.42 1.6 1.75

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Current Scenario ,[object Object],[object Object]

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Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Threats - Fluctuations in the prices of transportation costs & distribution cost due to high wages and oil prices - Entry of ITC (having very good distribution channels) are considered as threat for existing biscuit industry players. - Substitute products are also considered as a biggest threat for biscuit industry

Why Foreign Big Players are targeting Indian Biscuit Industry in India? ,[object Object],[object Object],[object Object],3 rd March 2011 Economic Times

Why Foreign Big Players are targeting Indian Biscuit Industry in India? ,[object Object],[object Object]

2006 2007 2008 2009 2010 2011 Kraft Closing one of two factories in Melbourne Australia , Suzhou Plant in China started for cost reduction Kraft had taken over Cadbury in a $19.5 billion deal in February 2010 Exemption from central excise duty on biscuits with MRP up to Rs 100 per kg Oreo Cookies launch in March 2011. with a local manufacturing units, Kraft Foods has slashed OREO biscuits price tag to Rs 5 for 3 biscuits, Rs 10 for 7 biscuits and Rs 20 for 14 biscuits Kraft business has grown more than 40% in India Target Export in Asia pacific region through SAARC route and rural market leveraging on Cadbury’s distribution strength 2012 Import Route Oreo Biscuits of Kraft were Rs 50

Why Biscuit Players are targeting the premium segment? ,[object Object],[object Object],[object Object],[object Object]

Early 2010 Dec 2010 2010 2011 Pepsico Launch Aliva in 2010 Oreo Cookies launch in March 2011. United Biscuits (UK) Manufacturing base in Himachal Pradesh launch MC Vities , Also Provide fresh cookies tie up with Food Bazar 2010, Britannia launched the Nutri Choice

Why Parle G is still most preferred brand in Glucose segment ?

KEY SUCESS FACTORS & THRESHOLD FACTORS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Bakery and confectionery final

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