The traditional components of branding from Canva at a snapshot.

1. Guy@canva.com

3. MEANING
MAKE1.

4. Company Meaning
Computing
Information
Commerce

5. MANTRA
MAKE2.

6. The mission of Wendy’s is to
deliver superior quality products
and services for our customers
and communities through
leadership, innovation, and
partnerships.

7. Company Mantra
Healthy fast food
Authentic athletic
performance
Peace of mind

8. TO THE NEXT
JUMP
CURVE
3.

9. 1.0
HARVEST
ICE

10. FACTORY
2.0
ICE

11. FRIDGE
3.0
ICE

12. 4.
the DICEE
ROLL

13. Deep
Fanning, Reef

14. Intelligent
MyKey
(Ford)

15. Intelligent
BabyNes
(Nestle)

16. Complete
Amazon

17. Empowering
Air (Apple)

18. Elegant
Eames Lounger (Herman Miller)

19. BE CRAPPY
DON’T
WORRY
5.

20. 100 FLOWERS
LET
BLOSSOM
6.

21. 7.
PEOPLE
POLARIZE

22. 8.
BABY, CHURN
CHURN

23. THYSELF
NICHE9.

24. Value
Unique

25. Value
Unique

26. Value
Unique

27. 10. PERFECT

28. CUSTOMIZE YOUR INTRO

31. FOLLOW
RULE
10 20 30

32. 10 slides

33. 20 min

34. 30 point font
This is 20 points
This is 14 points
This is 12 points

35. 30 point font
This is 20 points
This is 14 points
This is 12 points
30 point font
This is 20 points
This is 14 points
This is 12 points

36. THE BOZOS GRIND
DON’T LET
YOU DOWN
11.

37. I think there is a world market
for maybe five computers.
Thomas Watson
Chairman, IBM
1943

38. This telephone has too many
shortcomings to be seriously
considered as a means of
communication. The device is
inherently of no value to us.
Western Union internal memo
1876

39. There is no reason why anyone
would want a computer in their
home.
Ken Olsen
Founder, Digital Equipment Corp.
1977

40. My day job: Canva