unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Nike
1. BREAKTHROUGH MARKETING CASE
Vincent Raymond A. Adriano
Edwina M. Arceo
Vivian T. Dabu
Maria Farrah Feliciano
Irish G. Sanchez
2. BRIEF HISTORY & PROFILE
Inc.; importing
1967 – incorporated as BRS,
quality athletic shoes from Japan’s Onitsuka
Tiger Company.
1971 – “Swoosh” trademark and “Nike” as
new company name.
1972 – U.S. Olympic trials in Eugene, Oregon
1973 – Steve Prefontaine endorsed
Nike brand shoes
1985 – Michael Jordan endorsed Air
Jordan shoes and specialized apparel
3. BRIEF HISTORY & PROFILE
1988 – “Just do it” ad campaign
Mission: To bring
inspiration and 1998 – implemented corporate
innovation to every
athlete in the world responsibility practices
2010 – 36,000 employees
globally; revenues of $19.0
billion.
2010 – One of the 100 Best
Corporate Citizens; One of the
If you have a body, World’s Most Ethical
you are an athlete
Companies
9. Vulnerability
Negative publicity feedbacks
Effects of extensive advertising
Credibility of some of its key sports figures
Loss of some of its key spokespeople to competition
High cost of Nike shoes
Loss of incremental growth on high-end products
Continuous innovation, research and development
10. Vulnerability
Changes in major environmental forces
Changes in governmental regulations/rules
for production of their products
Competitive activities that mimic or
improve upon technological processes
11. To Watch Out For
Identifying trends and megatrends in the sports
apparel industry
12. Recommendations
Be sensitive and proactive with people’s views
and opinions of themselves, others,
organizations, society, nature, and the universe
as it pertains to sports.
“The performance of Nike and every other global company in the
21st century will be measured as much by our impact on quality
of life as it is by revenue growth and profit margins.”
Phil H. Knight, Chairman
13. Marketing Strategy
of socially responsible
Strengthen implementation
programs and work further for the enhancement of
innovative solutions to address environmental,
social, and psychological concerns particularly in
shoe manufacturing.
Awards and recognition
Gigaton’s Award for Energy-Saving Programs Aimed at
Reducing Global Greenhouse Gas Emissions
Top 10 of Newsweek's 2010 Green Rankings
One of the 100 Best Corporate Citizens for 2010
2010 Innovation and Sustainability Award
One of the World's Most Ethical Companies
14. Marketing Strategy
Continue to present their advertising showing
“fun” in sports and the use of their products
Nike’s Write the Future commercial
15. Applied Concepts
Continuous innovation, research and development,
and technological adaptability
Created the market and the demand – Nike became
the footwear and sports apparel not only by athlete
but even by fashionable, young generation
Target market, position and segment – athletes and
non-athletes; young and not so young; fashionable
and practical
Marketing channels – taking advantage of all media
in promoting its products
16. Applied Concepts
Powerful slogans – “Just do it”, “Write the future”
Prominent endorsers and image models
Online marketing – Nike products are available for
customization and sale online
Social responsibility marketing – environmental
awareness, women empowerment, and children’s
health are but some of Nike’s social initiatives
17. Metropolitan Bank and Trust Company
adopted technological innovation in its online banking,
automated teller machines, and e-commerce
offers a full range of banking and other financial products
and services to cater to different markets
powerful slogan “Your in good hands with Metrobank”
availability and accessibility of its more than 1,200 ATMs,
730 domestic branches, and 42 international branches,
remittance offices, and subsidiaries worldwide
multi-awarded by various institutions and organizations
for corporate governance, leadership, and innovations
corporate social responsibility undertaken thru
Metrobank Foundation