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2012 Email Evolution Conference Teaser Webinar #eec12 The webinar will start momentarily.  Please stand by. (PSSTT, While you’re waiting, register for EEC 2012!)
Plug Into EEC12 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Loren McDonald Silverpop Ali Swerdlow EEC Ryan Phelan BlueHornet Dennis Dayman Eloqua Jordan Cohen Pontiflex Seth Berman BabyCenter.com
The Details ,[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HOW SMARTPAK EQUINE USES LIFECYCLE EMAILS TO ENGAGE ITS CUSTOMERS EVERY STEP OF THE WAY ,[object Object]
Triggered/Lifecycle Emails Rock!
… but they can seem so overwhelming…
… so avoid this feeling and…
Copy
Copy Join Carey Marston, SmartPak Loren McDonald, Silverpop Attend for some “trigger” horse sense
SmartPak Email Program Today,  40  unique transactional and lifecycle emails per day, and  10 + promotional emails per month
Post-Purchase Review Subject Line: “Please rate & review your recent SmartPak purchase” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Customer input gives shoppers the confidence to buy, increasing sales, conversion, average order value, and more.” Source: Bazaarvoice S-A-M-P-L-E
Takeaways
Attend this session…
Copy … and you’ll be able to leave the office earlier!
How SmartPak Equine Uses Lifecycle Emails to Engage its Customers Every Step of the Way Thursday Feb 23 at 2 pm pm

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