ClipSense analyzes your videos, breaks them into segments and for each segment tells what are the topics shown or discussed in it. A richness of context information is provided and can be used for multiple purposes, such as content categorization, ad placement, SEO and more.

1. Confidential
Put your video into context

2. What we do
ClipSense generates rich contextual data for online video.
Your ad could be hear
andhear

3. What we do
Contextual
In-Stream
ads
We substantially improve ad placement, content discovery and search,
saving costs and increasing revenue for publishers, advertisers and
content owners

4. Clipsense technology
Context is attached to each
semantic segment of the video
Context includes topic,
keywords and sentiment
Brands recognition
Simple Integration
Multi-language support
Cloud-based SAAS solution

5. Clipsense technology (cont)
Context
Speech
Recognition
Semantic
Analysis
Sentiment
Analysis
Video
Stream
Analysis
Entity
recognition

6. Value Proposition
ClipSense brings order into the world of online video, radically
improving search, categorization and contextual advertisement.

7. Value Proposition - Inventory Segmentation
Price
Views Sold
Automotive
Financial
Sports
Technology
Entertainment
Generic
• Diversified CPM Additional
Revenue
• Uplift in click through rate
(CTR) - user is more likely to
click on video ad when
exposed to contextual ads

8. Value Proposition - Searchability and SEO
• Better SEO - uplift to traffic rank
• Intelligent tagging solves the SEO
challenge for video content
• Video becomes searchable

9. Value Proposition – Business Intelligence
• Global video context database
• SearchAnalytics,Audience & Clickstream data
• Campaign validation effectiveness - target rating point (TRP)

10. Integration Options
Client-side integration
• A JavaScript code
snippet is pasted
into video hosting
page
• ClipSense provides
notifications to ad-
serving code when
the context changes
Server-side integration
• RESTful API
• The customer
requests ClipSense
analysis for each
video
• ClipSense returns
the context for each
video upon request

11. Video
Ad Server
Data Flows – JavaScript Integration
ClipSense
4. Get Context Ads
Context for 30-second blocks
00:00-00:30 – Automotive, Audi
00:30-00:60 – Travel, Thailand
00:60-00:90 – Automotive, Mercedes
….
2. Process Video
3. Get Context
1. Serve Video

12. Supported Ad Formats
In-Stream
• Pre-roll
• Mid-roll
• Post-roll
Companion
ads
• Banners in the video itself
• Banners next to the video
• ClipSense is format-agnostic, and can be used with any of
the existing video ad formats:
• Companion ads can be changed based on the context of the
current video segment

13. Why Clipsense?
Targeting
based on
context
Targeting based
on geography
and
demographics
Maintains
multiple
contexts per
video
Self-
Optimizing,
learning
algorithm
Multi-
Language
Support

14. Confidential
Thank You!
www.clipsense.com
info@clipsense.com