[Webinar] how to interpret your a b testing results for actionable insights
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In this product webinar, we’ll be discussing VWO reports and how you can visualize these to improve your test performance. Key Takeaways: How to read and interpret various conversion graphs in VWO Pointers on conducting a successful post-test analysis Decoding several terminologies, which storm your A/B testing reports
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[Webinar] how to interpret your a b testing results for actionable insights
- 1. How To Interpret Your A/B Testing Results For Actionable Insights Utkarsh Rai Product Marketer, VWO Anshul Gurbaxani Product Manager, VWO Ashwin Gupta Growth, VWO
- 2. Ask Questions on Twitter #AskVWO Ashwin @ashwin_gupta Utkarsh @rutkarsh Anshul @anshulgurbaxani
- 3. What are we covering today? 01 How To Read Your A/B Testing Report 02 The Art of Conducting Post Test Analysis 03 Things to avoid while evaluating your reports
- 4. Reading Your Test Report How To Interpret Your A/B Testing Results For Actionable Insights Get a quick look at test results and recommended action from Smart Notifications.
- 5. Post Test Analysis #1 How To Interpret Your A/B Testing Results For Actionable Insights Talent Recruitment Website
- 6. Talent Recruitment Website - The Case Study How To Interpret Your A/B Testing Results For Actionable Insights Increase in recruiters signups
- 7. Talent Recruitment Website - The Case Study How To Interpret Your A/B Testing Results For Actionable Insights Drop in number of students reaching the second step of the form
- 8. Talent Recruitment Website - The Case Study How To Interpret Your A/B Testing Results For Actionable Insights Drastic drop in overall from submits
- 9. Post Test Analysis #2 How To Interpret Your A/B Testing Results For Actionable Insights The Ecommerce store
- 10. Online Store - The Case Study How To Interpret Your A/B Testing Results For Actionable Insights Overall positive improvement in purchases
- 11. Online Store - The Case Study How To Interpret Your A/B Testing Results For Actionable Insights Even greater improvement when segmented by new visitors
- 12. Things To Avoid While Evaluating A/B Test Report How To Interpret Your A/B Testing Results For Actionable Insights ● Minimum number of visitors and conversions in the test ● If you segment your results - beware of the meaningless segments ● Don’t call you tests too early ● Multiple tests can overlap!
- 13. Titleofyourpresentation-Appcues.com Thank You! Q&A Use #AskVWO To Ask Questions on Twitter