People often think mobile applications only consist of dedicated software development tools and techniques used by traditional computer scientists that can often be arcane or require very specific tools and platform-specific APIs. And sometimes we must redevelop applications several times to hit all target platforms, which can be very time consuming and expensive. But most modern platforms are quite capable of providing very powerful and engaging experiences using Web based APIs and manipulating the DOM via Javascript. This may be a far more accessible toolkit for your development team and it could accelerate your development efforts.