This document provides tips to lower a website's bounce rate by capturing users' attention in the first 10-20 seconds. It recommends using visual elements like images and videos since people have short attention spans. Color can also be used to engage users on a subconscious level. Text-heavy pages should be avoided by limiting word count and breaking content up with images. Formatting the most important information properly with color and images can improve a site's bounce rate and SEO.

1. TIPS TO
LOWER
YOUR
BOUNCE
RATE
VISUAL NET DESIGN

2. The rate of how often a user immediately leaves your
site is called your bounce rate. A high bounce rate has a
negative effect on your website’s SEO.
How can you create an attention‐grabbing website with
a low bounce rate that keeps visitors engaged? You
have 10‐20 seconds to capture a person's attention
before they leave your website.
SECONDS MATTER

3. BE VISUAL
The average person has an attention span of 8 seconds.
They're probably not reading every page of your site
word for word. It’s crucial that a website includes
images and videos along with text. Images and videos
will draw and maintain attention better than text alone.

4. BE VISUAL
When you add photos to your site, you provide
your viewers with imagery to assist with the
text. But remember not to over‐do it with the
pictures–your users will be overloaded. Pay
attention to your page load time. Large images
can increase load time, which will also increase
the bounce rate.

5. Before choosing your site’s color palette, know how
color affects your viewers. For example, red is a color
of seduction, energy, desire, and love; yellow, on the
other hand, brings feelings like happiness and joy.
Colors like dark blue promote depth, expertise, and
stability. Light blue represents health, healing,
tranquility, understanding, and softness.
COLOR & CONVERSIONS

6. Use color in your company branding to
engage your audience. Your color palette
influences your audience on a
subconscious level. Allow this influence to
show your authority and abilities within
your industry.
COLOR & CONVERSIONS

7. Stay away from huge walls of text on your
site. Retain attention by limiting your
word count to 300 to 500 words and
breaking up content with images.
WORDY IS WORST

8. When an average person scans through your site, they
read less than 30 percent of the text. If they don’t find
what they’re looking for, the bounce rate increases.
DON'T FORGET

9. Make a few simple changes to your site format to guide
users to the most important information. Properly
using color and images to direct clients through the site
will improve your bounce rate, improve page rank, and
grow your business.
DON'T FORGET

10. INTERNET MARKETING MADE EASY
For more information on internet
marketing, decreasing your bounce rate,
or creating a digital marketing campaign,
give us a call at 210‐590‐2734.