In a world where digital interactions are increasingly dominating our work and personal lives, even screen-addicted Millennials are starting to prefer in-person interactions over digital ones. This is one of the many reasons why event marketing is cited as one of the most effective marketing channels, even above other trusted tactics such as digital advertising and email marketing. To paint a clearer picture of the trends and challenges that will shape the event marketing landscape in the coming year, here is a comprehensive list of event marketing statistics. Read more at https://visme.co/blog/event-statistics/#B2HRot68Hvu0ddCw.99

1. The Future of
TRENDS AND CHALLENGES

2. BUSINESS TRENDS
The majority(80%) of
marketers believelive
events are critical to their
company’s success.
Most marketers (31%)
believe that events are the
single-most effective
marketing channel.

3. The majority of marketers (63%)
plan on investing more in live
events in the future both in
budget and number of events.
95% of marketers agree that live
events provide valuable opportunities
to form in-person connections in an
increasingly digital world.

4. PROMOTIONAL TRENDS
of brands use social media
to increase awareness
before an event.
88%
of marketers have
increased the use of
videos.
73%
of event organizers use
Twitter to promote
their events.
76%

5. EVENT CHALLENGES
of marketers claimed that curating
content and building their event
agenda are the most time-consuming
aspects of event planning.
46%

6. of event marketers said that their
biggest challenge is increasing
event registration.
36%
of event marketers said that
increasing revenue from event
was their biggest challenge.
29%

7. TECHNOLOGY TRENDS
The top 3 features that event
organizers want in an event app are:
onsite registration
19%
registration within app
16%
content capture
15%

8. An overwhelming majority of
event marketers (86%) believe
that technology can have a
major positive impact on the
success of their events.
1000
86%
0 100

9. Made With Visme
Sources:
https://blog.bizzabo.com/event-marketing-2018-benchmarks-and-trends
https://www.socialmediaexaminer.com/social-media-marketing-industry-report-2016/
https://welcome.bizzabo.com/event-professionals-of-tomorrow-report
http://www.eventmanagerblog.com/event-app-bible/?
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