Your Branding Style Guide needs to convey everything about your brand, from the mission statement to the textures, to the color number for digital and print. Mission and Values The first part of your branding style guide is your background story and mission 1. Your mission statement and core values 2. The background story of why your brand exists (optional) 3. Ideal client description 4. What problem does your brand solve for your clients? 5. How do you want your clients to perceive your brand? 6. What about your brand makes your clients happy? Visuals The second part includes all the visual aspects of your brand. 1. All the logo variations, making sure the main logo is the most prominent and each variation includes an explanation as to where and how it should be used. Make sure that these are available in all sizes, with transparent background in an online downloadable folder. 2. The color palettes: the main one first and then the complementary and additional palettes in descending order. Be specific: Include color hex numbers for digital purposes and pantone numbers for print. 3. Font and typography choices need to include font names and links to download them. Include a visual representation of which font should be used for headers and which font for body. Also, give a list of suggested sizes and weights. 4. Create a photography and visuals database in any online storage program like Google Drive or Dropbox. Upload all files, including your logos, organized with relevant titles as to what they are to be used for. For example: logos, photography, backgrounds, textures, icons, decorative elements and shapes. 5. Include an index in your guide and a link to the database. How To And How Not To The third part of your branding style guide will need to be a good practices guideline, showcasing “how” and “how not to” 1. Proper logo positioning practices (ie: how far from the edge of the graphic and over what kind of background) 2. What is the minimum size of your logo? 3. What is the minimum size font that can be used in main copy? 4. What are ALL the graphic sizes for all instances, digital and print? 5. Include side-by-side examples of how things should look and how they shouldn’t. There is no better way to explain this than by showing it. 6. At the end of your branding guide, include contact numbers and emails of the person in charge of your marketing, just in case the person following the guide has additional questions. Learn more here: http://blog.visme.co/brand-identity/

1. BRANDING STYLE
GUIDE
HOW TO CREATE A
Your Branding Style Guide needs to convey everything about
your brand, from the mission statement to the textures, to the
color number for digital and print.
MISSION AND VALUES
The first part of your Branding Guide is your
background story and mission.
Your mission statement
and core values
1 The background story of
why your brand exists
2
Ideal client description3 What does your brand
solve for your clients?
4
How do you want your clients
to perceive your brand?
5 What about your brand
makes your clients happy?
6
VISUALS
The second part includes all the visual
aspects of your brand.
All the logo variations, including an
explanation as to where and how they
should be used. Make sure that these
are available in all sizes, with
transparent background in an online
downloadable folder.
1
The color palettes, the main one first and
in descending order the complementary
and additional palettes. Be specific with
color hex number for digital purposes and
pantone numbers for print.
2
Fonts and typography need to
include the name of the font and a
link to download them. A visual
representation of which font should
be used for headers and for body.
Include suggested sizes and weights.
3
Create a photography and visuals
database in Google Drive or Dropbox.
Have all files, including your logos,
organized with relevant titles as to what
they are to be used for. For example:
logos, photography, backgrounds, textures,
icons, decorative elements and shapes.
4
Include an Index in your
guide and a link to the
database.
5
HOW TO AND HOW NOT TO
The third part of your Branding Style Guide will need to be a Good Practices
guideline, showcasing “how” and “how not to” use the logos. Include your
preferred sizes for social media graphics and a visual template of where each
element should be placed.
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H E X C O D E
P A N T O N E
535 C 536 C 537 C 538 C
#99ffdc #f2f2f2
MONTSERRAT
Lato Light
24 pts.
12 pts.
http://
http://
Title
Body
http://
Index
Database:
Proper logo positioning
practices; ie, how far from the
edge of the graphic and over
what kind of background.
1
What is the minimum size that
each logo can be used.
2
89 x 89 px 56 x 56 px 56 x 56 px
What is the minimum size font
that can be used in main copy.
3
Title
10 pts.
What are ALL the graphic
sizes for all instances,
including digital and print.
4
250 x 59 px
167 x 129 px
57x153px
Include examples side by side
of how things should look and
how they shouldn’t.
5
At the end, include contact
numbers and emails of the
person in charge of marketing,
in case of additional questions.
6
marketingteam@mycompany.com
Contact us:
E-mail:
123.4567.890
Phone number:
Created With Visme
Source:
http://blog.visme.co/brand-identity/