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@The_ARF | @reidandrew | #ARFRETHINK14
5 ways to make your data count
Andrew Reid – Vision Critical
Re:Think 2014
@The_ARF | @reidandrew | #ARFRETHINK14
5 ways to kick butt
in MR
• Know your business
• Leverage all listening posts
• Think longitudinally
• Market your insights
• Embrace technology
@The_ARF | @reidandrew | #ARFRETHINK14
#dreamjob
@The_ARF | @reidandrew | #ARFRETHINK14
@The_ARF | @reidandrew | #ARFRETHINK14
Know Your BusinessKnow Your BusinessKnow Your BusinessKnow Your Business
@The_ARF #ARFRETHINK14
@The_ARF | @reidandrew | #ARFRETHINK14
Product marketing Corporate coms
Partner activation Product Development
Internal Inputs (Pull)
@The_ARF | @reidandrew | #ARFRETHINK14
Marketing Job Shadow
Cross Dept. Meet Ups Be Curious
Internal Inputs (Push)
Work with all listening postsWork with all listening postsWork with all listening postsWork with all listening posts
@The_ARF #ARFRETHINK14
@The_ARF | @reidandrew | #ARFRETHINK14
@The_ARF | @reidandrew | #ARFRETHINK14
Gartner’s Quantified self definition
@The_ARF | @reidandrew | #ARFRETHINK14
@The_ARF | @reidandrew | #ARFRETHINK14
KEYWORD TWITTER SEARCH GOOGLE ALERTS
@The_ARF | @reidandrew | #ARFRETHINK14
Think longitudinallyThink longitudinallyThink longitudinallyThink longitudinally
Market your insightsMarket your insightsMarket your insightsMarket your insights
@The_ARF | @reidandrew | #ARFRETHINK14
@The_ARF | @reidandrew | #ARFRETHINK14
@The_ARF | @reidandrew | #ARFRETHINK14
Embrace technologyEmbrace technologyEmbrace technologyEmbrace technology
@The_ARF | @reidandrew | #ARFRETHINK14
Communication
Google Hangouts
User Groups
G+ communities
Linkedin groups
Note Taking & Automation
Evernote
ifttt.com
Password Management
Lastpass
Time Management
Chronos
Toggl
Contact Management
Card munch
Social CRM Tools
Chatter
Lithium
Yammer
@The_ARF | @reidandrew | #ARFRETHINK14
5 ways to make your data count

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5 ways to make your data count

Hinweis der Redaktion

  1. Market research and insight professionals are now center stage for helping businesses make sense tons of consumer data and make it count. More than ever before, marketing team heads and c-suite executives are counting on these individuals and groups to get a handle on the people that matter most to the business – the customers. Industry pundits and analyst have come out and said that we’re living in the Age of the Customer and the only competitive advantage a business has is how it interacts with and wins over its customers. Marketing teams are trying harder than ever to get a handle on this group. So much so that Gartner has predicted that by 2017 the CMO will outspend the CIO on information technology tools used to help marketing understand the customer.
  2. Crisis mgmt mode. Product dev teams Product feedback Retail partners
  3. Infographics … Odesk.com Visually.ly Infor.am Remember that we live in a 140-character world Tease your content Curate your content Use tools like visual.ly Make it accessible, reference-able, be an extravert, show your sexy side Don’t lock it all in a 60 slide PowerPoint deck Find out if you’re company has is using jive, yammer, chatter, or another social crm platform.