PBS, Keurig Canada, Sun Life Financial and Aurora Health Care use the Vision Critical platform to strengthen customer relationships while gathering the insight they need to innovate faster, create effective campaigns and enhance touchpoints in the customer journey.

1. Realizing the ROI of
customer relationships

2. Investing in customer
relationships pays off
PBS, Keurig Canada, Sun Life Financial and Aurora Health Care
use the Vision Critical platform to strengthen customer relationships
while gathering the insight they need to innovate faster, create
effective campaigns and enhance touchpoints in the customer journey.
These companies use insight communities—online communities
made up of thousands of customers who’ve opted in to give
their feedback—on the Vision Critical platform.

3. The Viewers Like You
insight community
● An insight community of more
than 14,000 PBS viewers
● Provides a cost-effective way of getting
ongoing insight throughout campaigns
● Validates go-to-market decisions

4. Improve programming
● Shapes PBS programming pipeline
● Informs marketing strategy and promotional spend
● Helps determine content for original programs

5. Measuring success
22%
increase in ratings
$650K+
in research cost savings
Learn PBS’ story

6. Feedback from the community on messaging and
creative concepts helps us improve and refine our
efforts to better reach our target audiences with
impactful assets and information.
Director, Content Marketing
PBS
Chris Walz

7. The Keurig
Coffee Insiders
Community
● An insight community of more
than 10,000 coffee fanatics
● Delivers fast and ongoing insight
throughout the innovation cycle
● Supports agile iteration by delivering
product feedback on demand

8. Concept
testing
Is there interest
in this product
at this price?
Accelerating every part of
the innovation pipeline
Packaging
How do
we optimize
packaging?
Distribution
Does this product
fit with the retailer
in mind?
Ideation
What
accessories
should
we make?

9. Measuring success
Validates
white space
opportunity
Influences
product and
go-to-market
strategy
3 weeks
accelerated
product
launch timelines
$831,000
saved in
research costs
Learn Keurig Canada’s story

10. Our insight community is an exceptional tool to get a
quick, reliable and extremely helpful reading of our
customers and prospects on new product ideas and
packaging design. The community helps Keurig become
more consumer centric, develop best-in-class products
and maximize in-market performance.
Brand Management Director
Keurig Canada
Stéphane Renauld

11. Broker Voices and
Employer Voices
● Two communities to drive engagement
with both employees and agents
● Test and validate research
● Cut down on research costs

12. Use case:
Stop-loss flyer
● Pinpoint where education
is needed
● Challenge assumptions of
what helps and hinders
● Test, re-test and validate

13. Measuring success
98%
of sales reps said
material outshone
competitors
15%
increase in broker
satisfaction with
marketing material
$958,000
saved in
research costs
75%
of brokers would
share the new
content
Learn Sun Life Financial’s story

14. The stop-loss team has made our insight communities
part of their strategy for every customer-facing
initiative—a huge win for us. The rest of the company is
getting on board. By having a platform to engage both
brokers and clients, we’re empowering the rest of the
company to get the best insight they can.
Lindsey Colella
Associate Director, Insight Integration
Sun Life Financial

15. Aurora Health
Share insight
community
● Represents Aurora's
primary care population
● Offers immediate insight and helps
create a patient-centric culture
● Engages internal stakeholders
and community members alike

16. Use case:
myAurora
patient portal
● Helps prioritize messaging
● Gauges user reactions to
potential enhancements
● Drives conversations with
internal stakeholders

17. Measuring success
36%
increase in
myAurora
appointments
40%
increase in website
engagement
23%
patients enrolled
in myAurora
appointments
Learn Aurora Health Care’s story
34%
increase in
patient
engagement

18. What we love about our patient community is the
immediacy. We are able to quickly get a pulse of
what consumers are saying. It has helped us put
the consumer at the center of all our decisions.
VP Consumer Engagement
Aurora Health Care
Anne Martino

19. Take the next step
Hundreds of global brands now use Vision Critical to create and
strengthen customer relationships and deliver insight across
the organization. Explore the steps to getting buy-in, securing
budget and accelerating the process for buying our platform.
Explore the guide