Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

Realizing the ROI of customer relationships

1.371 Aufrufe

Veröffentlicht am

PBS, Keurig Canada, Sun Life Financial and Aurora Health Care use the Vision Critical platform to strengthen customer relationships while gathering the insight they need to innovate faster, create effective campaigns and enhance touchpoints in the customer journey.

Veröffentlicht in: Business
  • You can try to use this service ⇒ www.HelpWriting.net ⇐ I have used it several times in college and was absolutely satisfied with the result.
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Have you ever used the help of ⇒ www.WritePaper.info ⇐? They can help you with any type of writing - from personal statement to research paper. Due to this service you'll save your time and get an essay without plagiarism.
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • You can ask here for a help. They helped me a lot an i`m highly satisfied with quality of work done. I can promise you 100% un-plagiarized text and good experts there. Use with pleasure! ⇒ www.HelpWriting.net ⇐
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Earn Up To $316/day! Easy Writing Jobs from the comfort of home! ■■■ http://t.cn/AieXSfKU
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Hey John, this is awesome!
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

Realizing the ROI of customer relationships

  1. 1. Realizing the ROI of customer relationships
  2. 2. Investing in customer relationships pays off PBS, Keurig Canada, Sun Life Financial and Aurora Health Care use the Vision Critical platform to strengthen customer relationships while gathering the insight they need to innovate faster, create effective campaigns and enhance touchpoints in the customer journey. These companies use insight communities—online communities made up of thousands of customers who’ve opted in to give their feedback—on the Vision Critical platform.
  3. 3. The Viewers Like You insight community ● An insight community of more than 14,000 PBS viewers ● Provides a cost-effective way of getting ongoing insight throughout campaigns ● Validates go-to-market decisions
  4. 4. Improve programming ● Shapes PBS programming pipeline ● Informs marketing strategy and promotional spend ● Helps determine content for original programs
  5. 5. Measuring success 22% increase in ratings $650K+ in research cost savings Learn PBS’ story
  6. 6. Feedback from the community on messaging and creative concepts helps us improve and refine our efforts to better reach our target audiences with impactful assets and information. Director, Content Marketing PBS Chris Walz
  7. 7. The Keurig Coffee Insiders Community ● An insight community of more than 10,000 coffee fanatics ● Delivers fast and ongoing insight throughout the innovation cycle ● Supports agile iteration by delivering product feedback on demand
  8. 8. Concept testing Is there interest in this product at this price? Accelerating every part of the innovation pipeline Packaging How do we optimize packaging? Distribution Does this product fit with the retailer in mind? Ideation What accessories should we make?
  9. 9. Measuring success Validates white space opportunity Influences product and go-to-market strategy 3 weeks accelerated product launch timelines $831,000 saved in research costs Learn Keurig Canada’s story
  10. 10. Our insight community is an exceptional tool to get a quick, reliable and extremely helpful reading of our customers and prospects on new product ideas and packaging design. The community helps Keurig become more consumer centric, develop best-in-class products and maximize in-market performance. Brand Management Director Keurig Canada Stéphane Renauld
  11. 11. Broker Voices and Employer Voices ● Two communities to drive engagement with both employees and agents ● Test and validate research ● Cut down on research costs
  12. 12. Use case: Stop-loss flyer ● Pinpoint where education is needed ● Challenge assumptions of what helps and hinders ● Test, re-test and validate
  13. 13. Measuring success 98% of sales reps said material outshone competitors 15% increase in broker satisfaction with marketing material $958,000 saved in research costs 75% of brokers would share the new content Learn Sun Life Financial’s story
  14. 14. The stop-loss team has made our insight communities part of their strategy for every customer-facing initiative—a huge win for us. The rest of the company is getting on board. By having a platform to engage both brokers and clients, we’re empowering the rest of the company to get the best insight they can. Lindsey Colella Associate Director, Insight Integration Sun Life Financial
  15. 15. Aurora Health Share insight community ● Represents Aurora's primary care population ● Offers immediate insight and helps create a patient-centric culture ● Engages internal stakeholders and community members alike
  16. 16. Use case: myAurora patient portal ● Helps prioritize messaging ● Gauges user reactions to potential enhancements ● Drives conversations with internal stakeholders
  17. 17. Measuring success 36% increase in myAurora appointments 40% increase in website engagement 23% patients enrolled in myAurora appointments Learn Aurora Health Care’s story 34% increase in patient engagement
  18. 18. What we love about our patient community is the immediacy. We are able to quickly get a pulse of what consumers are saying. It has helped us put the consumer at the center of all our decisions. VP Consumer Engagement Aurora Health Care Anne Martino
  19. 19. Take the next step Hundreds of global brands now use Vision Critical to create and strengthen customer relationships and deliver insight across the organization. Explore the steps to getting buy-in, securing budget and accelerating the process for buying our platform. Explore the guide

×