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From

                 Ca$h                to

                                      Value
                            (…Worth Tons of Cash Over Time)


2012 BlueSnap All rights reserved.
Plimus Numbers
   • 10,000 Vendors & Affiliates manage their billing and
     payment collection
   • 110 Employees (Herzeliya, San Jose)
   • Acquired by GHP for in August 2011




2012 BlueSnap All rights reserved.
From

                 Plimus
                                     to

                                     BlueSnap
2012 BlueSnap All rights reserved.
Vision: The Global Recurring Platform
From

      One-Time
                                     to

                                     Recurring
2012 BlueSnap All rights reserved.
The Subscription Economy




2012 BlueSnap All rights reserved.
Dollar Shave Club: Razor Blades
Dollar Shave Club:
Razor Blades (Monthly Subscription)
Manpacks: Underwear (Quarterly)
The (Almost) “Death” of the
One-Time Purchase…
100%
 90%
 80%
 70%
                                  Recurring
 60%
 50%
 40%
                                  Onetimes
 30%
 20%
 10%
 0%


       2008 2009 2010 2011 2012
Top Vendors From Israel




2012 BlueSnap All rights reserved.
Top 100 Israeli Vendors: Business
Model Breakdown
                                      Games/PC tools
B2B Services
                                                  Single Order Store

                                                  Subscrption Based
                                                  Vendor (Fixed)
                                                  Subscrtion Based
                                                  Vendor (On-demand)

        B2C &
        B2SMB
 2012 BlueSnap All rights reserved.
From

         Local
                                     to

                                     Global
2012 BlueSnap All rights reserved.
Go Global: Opportunity vs. Headache
    Preferred
    methods
    in EU




2012 BlueSnap All rights reserved.
Go Global: Opportunity vs. Headache




2012 BlueSnap All rights reserved.
Go Global: Opportunity!
We Take the Headache…




2012 BlueSnap All rights reserved.
From

         Risk
                                     to

                                     Quality
2012 BlueSnap All rights reserved.
No No No!
Protected © Content & File Sharing
(Intellectual Property)
Just No

Forex Signals & BizOps and Bidding Sites
(May Be Considered As Gambling)
Maybe…(High Revenue, Potential Risk)
:Top Categories for Short-Term Effort
•    iPhone Unlocking
     (Piracy Enablement)
•    Mobile Spyware
     (Privacy)
•    Pay for Articles/Followers/Tweets/Likes
    (Policy Violation, Copyrights)
•    Proxy/VPN Services
     (Copyright & Impersonating)
•    Registry Cleaners/PC Boosters
     (Low Value, Deceptive Marketing)
Maybe…(High Revenue, Potential Risk)
:Top Categories for Short-Term Effort
•   iPhone Unlocking
    (Piracy Enablement)
•   Mobile Spyware
    (Privacy)
•    Pay for Articles/Followers/Tweets/Likes
    (Policy Violation, Copyrights)
•   Proxy/VPN services
    (Copyright & Impersonating)
•   Registry Cleaners/PC Boosters
    (Low Value, Deceptive Marketing)
Yes! Yes! Top Value Categories
1. Useful Desktop Applications:
Security Tools/Languages Tools/Games
(Examples: Avanquest, VisualBee, Ghotit,
 SecuriTales, WiseStamp…)


2. Useful Business Services:
Publishing, Mobile Apps,
Security, Design, Support…
(Examples:
Wix, DudaMobile, Wibiya, OneHourTranslation
, WalkMe, Zibaba)
From

      Affiliate
                                     to

                                     Vendor
2012 BlueSnap All rights reserved.
Affiliation Shrinks, White-Labeling Rises

 90
 80
 70
 60
 50                              Affiliate Sales
 40                              Direct Sales
 30
                                 White Labeling
 20
 10
 0

      2008 2009 2010 2011 2102
Is Value
  Paying Off???
Average Monthly Revenue:
Israeli Startups

   40%
   35%
   30%
   25%
   20%
   15%
   10%
    5%
    0%

         Up to   5K -   25K-   50K - 100K - 250K+
          5k     25K    50K    100K 250K
The Average Israeli Startup


     Average: 75K per month
     Median: 15K per month
     Growth: 80% per year
     Age: 2.5 years old
The Italian Job - Trip Consulting for
Savvy Travelers
Italiana.co.il




                                Montly Income

                                Hours of work
                            5


    2009   2010   2011   2012
Value, so even your parents will
understand what you are Selling…
Thank You

eldad@bluesnap.com

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From Cash to Value Worth Tons of Cash Over Time

  • 1. From Ca$h to Value (…Worth Tons of Cash Over Time) 2012 BlueSnap All rights reserved.
  • 2. Plimus Numbers • 10,000 Vendors & Affiliates manage their billing and payment collection • 110 Employees (Herzeliya, San Jose) • Acquired by GHP for in August 2011 2012 BlueSnap All rights reserved.
  • 3. From Plimus to BlueSnap 2012 BlueSnap All rights reserved.
  • 4. Vision: The Global Recurring Platform
  • 5. From One-Time to Recurring 2012 BlueSnap All rights reserved.
  • 6. The Subscription Economy 2012 BlueSnap All rights reserved.
  • 7. Dollar Shave Club: Razor Blades
  • 8. Dollar Shave Club: Razor Blades (Monthly Subscription)
  • 10. The (Almost) “Death” of the One-Time Purchase… 100% 90% 80% 70% Recurring 60% 50% 40% Onetimes 30% 20% 10% 0% 2008 2009 2010 2011 2012
  • 11. Top Vendors From Israel 2012 BlueSnap All rights reserved.
  • 12. Top 100 Israeli Vendors: Business Model Breakdown Games/PC tools B2B Services Single Order Store Subscrption Based Vendor (Fixed) Subscrtion Based Vendor (On-demand) B2C & B2SMB 2012 BlueSnap All rights reserved.
  • 13. From Local to Global 2012 BlueSnap All rights reserved.
  • 14. Go Global: Opportunity vs. Headache Preferred methods in EU 2012 BlueSnap All rights reserved.
  • 15. Go Global: Opportunity vs. Headache 2012 BlueSnap All rights reserved.
  • 16. Go Global: Opportunity! We Take the Headache… 2012 BlueSnap All rights reserved.
  • 17. From Risk to Quality 2012 BlueSnap All rights reserved.
  • 18. No No No! Protected © Content & File Sharing (Intellectual Property)
  • 19. Just No Forex Signals & BizOps and Bidding Sites (May Be Considered As Gambling)
  • 20. Maybe…(High Revenue, Potential Risk) :Top Categories for Short-Term Effort • iPhone Unlocking (Piracy Enablement) • Mobile Spyware (Privacy) • Pay for Articles/Followers/Tweets/Likes (Policy Violation, Copyrights) • Proxy/VPN Services (Copyright & Impersonating) • Registry Cleaners/PC Boosters (Low Value, Deceptive Marketing)
  • 21. Maybe…(High Revenue, Potential Risk) :Top Categories for Short-Term Effort • iPhone Unlocking (Piracy Enablement) • Mobile Spyware (Privacy) • Pay for Articles/Followers/Tweets/Likes (Policy Violation, Copyrights) • Proxy/VPN services (Copyright & Impersonating) • Registry Cleaners/PC Boosters (Low Value, Deceptive Marketing)
  • 22. Yes! Yes! Top Value Categories 1. Useful Desktop Applications: Security Tools/Languages Tools/Games (Examples: Avanquest, VisualBee, Ghotit, SecuriTales, WiseStamp…) 2. Useful Business Services: Publishing, Mobile Apps, Security, Design, Support… (Examples: Wix, DudaMobile, Wibiya, OneHourTranslation , WalkMe, Zibaba)
  • 23. From Affiliate to Vendor 2012 BlueSnap All rights reserved.
  • 24. Affiliation Shrinks, White-Labeling Rises 90 80 70 60 50 Affiliate Sales 40 Direct Sales 30 White Labeling 20 10 0 2008 2009 2010 2011 2102
  • 25. Is Value Paying Off???
  • 26. Average Monthly Revenue: Israeli Startups 40% 35% 30% 25% 20% 15% 10% 5% 0% Up to 5K - 25K- 50K - 100K - 250K+ 5k 25K 50K 100K 250K
  • 27. The Average Israeli Startup Average: 75K per month Median: 15K per month Growth: 80% per year Age: 2.5 years old
  • 28. The Italian Job - Trip Consulting for Savvy Travelers
  • 29. Italiana.co.il Montly Income Hours of work 5 2009 2010 2011 2012
  • 30. Value, so even your parents will understand what you are Selling…