1. RED FM CHA SHIKKA

2. Concept Note – As a Bindass Radio Station – we have proved our wits by Challenging authorities to come up close and personal with Reality with activity like Red Mike and Red Arrest Now its time to make people proud about their city…!! Its Time to Celebrate the Pride of the city – and giving its due Appreciations to people have given a reason to cheer, talk and Stay back in the city …!! Everyone feels proud about his/her City – how big or small it may be – its has Attitude …!! And RED FM KA SIKKA stands for that Attitude of those people who chased big dreams in small things and became city’s Pride …!! RED FM CHA SHIKKA

3. RED FM CHA SHIKKA Aim Touch base listener’s in different areas. It’s a simple cume building exercise People to nominate their favorite to make it city ka favorite…!! On-ground initiative – supported by Fun-filled spikes – On-Air.

4. RED FM CHA SIKKA Concept Note – Real Stories - Real People (Example) Nagpur ka best Pani Puri Wala – Bajaj Nagar, Dharampeth, Civil lines…!! Nagpur ka Best Samose Wala… Preeti Corner, Samose wala, Haldiraam’s!! Nagpur ka Best Youth Hangout – CCD, Red’s, Dominoz…!! Nagpur ka Best Pohewala – LIC pohewala, Press-complex, …!! Nagpur ki best Fashion Shop – Brand Rebublic, Globus, Westside…!! Nagpur ki best society - Karodpati Galli, Shivaji Nagar, …!! Nagpur ka Best Petrol Pump – Dharampeth, Ramdaspeth, RBI square. We have taken Nagpur as an Example – and the categories mentioned here are Tentative. The categories will cover the TOP 3 best things of the city – and ask people to Nominate the NO.1. These are just a few the list is endless

6. RED FM CHA SHIKKA Teasers – Date –13 th - Feb Teasers – 2 per hour – 18x2x3 = 108 times Promo – Date –15 th Feb Promos – 1 per hour – 18x1x5 = 90 times RJ links/Mentions – Date 15 th Feb RJ Links / Mentions – 2 per show – 5x2x5 = 50 mentions Call in : 2 links – Prom and take callers 3 links in the evening – reveal and winners name Obs – Subject to content need ACTIVITY PERIOD AND EXPOSURES –

7. Inwo RED FM CHA SHIKKA Phase – 1 – Teasers to Build something is coming Phase – 2 – Activity Build-up Promos Phase – 3 – Categories Promo – 3 Days - Testimonial Promos – 2 days - OB’s and RJ mentions – 2 days - Winner Byte Promo – 1 days Phase – 4 – On-Ground Event where we will Gratify people. - On-Ground Activity Promo – 5 days before the activity - Rotation – 1 per Hour - Mentions and Cross 2wice per show ACTIVITY PERIOD AND EXPOSURES – 37 days

8. Inwo Flow of the activity: Every week one element will get covered in the following format ON Air: 1 st week – Pav Bhaji ……. Monday : Teaser Tuesday: Voting Wednesday: Finalizing the list Thursday: Nominations Friday: Testimonial of three winners Saturday: Winner will be announced In same way 2 nd week , 3 rd week ,4 th week and 5 th week we will cover the remaining category Biryani , Bhel ,Chai ,vada pau On Ground: We will have finale event, where we will call all the Winners and GRATIFY them. Press Coverage will be there * R J presence

9. Benefits To client 1. Maximum City Coverage - : We will be conducting this activity in Cities – Maharashtra - Nasik Aurangabad, Nagpur Pune , MP - Indore ,Bhopal Gujarat – Rajkot ,Vododara , Ahemdabad Jaipur and Lucknow 2. Connection to Masses 3. Maximum On air Coverage RED FM CHA SHIKKA frequency duration days total secondage RJ Links 12 45 24 12960 Promos 16 40 24 15360 OBLinks 3 45 24 3240 Total Seconds 31560

11. RED FM CHA SHIKKA Sirjee…!! Idea hain…!! Iske Paise langengey