The document outlines a proposal for a new Emerging Markets Post-Graduate Programme in Management (EMPGP) offered jointly by 3 top business schools across Asia-Pacific. It would target individuals with 1-7 years of work experience and provide exposure to diverse cultures and business in emerging markets through specialized courses. An initial survey found 80% interest in the programme. The proposal suggests starting with an intake of 60 students and augmenting the class with students from existing programs to build the IIM brand internationally through this collaboration.
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IIM Bangalore's Proposed EMPGP for Emerging Markets
1.
2. Situational Analysis
The 5Cs
Market Research
Methodology
Insights
Marketing Strategy
The 4Ps
Other Suggestions
Scenarios / Plan of Action
3.
4. Current Business Situation
IIMB established in 1973 by the
Government of India as an
autonomous institution
Located at Bangalore, known for
Electronics and knowledge
industry and popularly known as
Silicon Valley of India
Consistently ranked one of the
top two slots by various agencies
(Financial Times, BusinessToday)
5. Current Business Situation
Full-time post-graduate management programmes
PGP (2 yrs)
PGPSEM (2.5 yrs)
PGPPPM (1.5 yrs)
Fellow Program: FPM (4 yrs)
Executive Education - EPGP (1 yr)
International Masters Programme in Practising Management
(IMPM)
World Class Research, Consulting & Entrepreneurship
(NSRCEL)
“Mission Diversity” @ IIMB’s Flagship PGP Programme
6. Marketing Environment
Emerging economies in Asia
and South America growing
politically and economically
Developed world expected
to be plagued from anaemic
growth
MNCs to attribute 70% of
future growth to emerging
countries — 40% in China
and India alone
7. What Recruiters Want?
"Without question, I'm far
more likely to hire MBA
graduates who have had
management consulting
experience in emerging
markets over graduates who
have not,“ - Amit Sinha, Head
of Database and Technology
Marketing at SAP
8. Market Analysis & Competition
Business schools world over offer a
variety of programmes
Two-year MBA
Accelerated MBA
Part-time MBA
Distance Learning MBA
Executive MBA (EMBA)
Blended MBA Programmes
Dual MBA
Mini MBA
10. Collaborators in MBA Education Space
Foreign Universities & Colleges
Students Exchange Programmes
Executive Programmes
Industry
Accreditation Bodies
Media
11. Strengths
India’s best business school
Public Policy, Entrepreneurship
Strong Collaboration eg:
Exchange & IMPM
Low Cost
Weaknesses
International reputation
Diversity
MBA Rankings
PGP and not MBA
Opportunities
Macroeconomic trends
favoring “Emerging”
Markets
Threats
Many claimants to the
“Emerging Market”
business school tag
14. Research Methodology
Objective
To understand the various
decision parameters which
influence a candidate’s choice
of business school
Perception about IIM
Bangalore
In-depth interviews & laddering
to arrive at core consumer insight
Interview with Prof. Chetan
Subramanian, Head of IIMB’s OIA
15. Research Results & Insights
I haven’t heard about IIM Bangalore
I will base my decision on International Rankings
I want an entrepreneurship focused school
Emerging markets looks more attractive day by day
Cost is an important factor
Need for an end-to-end solution
The IIM Bangalore “Chicken-Egg” Problem
16.
17. Emerging Markets Post-Graduate
Programme in Management (EMPGP)
Features:
Offered by 3 top institutes in Asia-Pacific region
Targeting individuals with 1-7 years work experience
Exposure to diverse cultures
Doing business in emerging markets
Admissions through GMAT followed by interviews
Unique course offerings
18. High ROI compared to other MBA programs
MBA Programme
Cost Per Year (in $)
MIT Sloan MBA
$90,000
INSEAD Singapore
$75,000
ISB Hyderabad
$45,000
CEIBS
$90,000
Nanyang, Singapore MBA
$60,000
Melbourne Business School
$40,000
IIM Bangalore (PGP)
$20,000
EMPGP will
cost around
$30k-50k per
year
19. Points of Differences
- Mix of Functional and Specialized Courses
- Focus on Emerging Markets across 3 schools
- Practical Cross-Cultural Interactions
Points of Parity
- Functional Management Courses
- Exposure in all domains of management
- Teachings from world class faculty
20. Initial Stage - “Building Awareness”
Advertisements: Financial newspaper & career magazines
MBA Tours: Participating in world MBA tours
Personalized Marketing: Campus Visits, Webinar Session
21. Later Stages – “Emphasizing
positive alumni experiences”
Publicity: Newspaper and media
stories on alumni success stories and
combined research output
Alumni Information Sessions:
Career benefits Overall positive
experiences of the programme
22. Suggestion 1
Relax the GMAT cut-offs for admissions
Suggestion 2
Focus on research and publications
Suggestion 3
Faculty exchange programmes
Suggestion 4
Jointly market the IIM brand
23. 80% survey respondents interested
Explore possible partner schools
EMPGP will add value to current
programmes especially to the PGP
through student interaction
EMPGP starting batch size of 60,
two classes of 30 each
Class size can be augmented with
students from PGP programme
EMPGP will have multiplier effect on IIMB’s
effort to attract international students