fOR mBA

2. Brand Positioning

3.  In marketing, positioning has come to mean the
process by which marketers try to create an image
or identity in the minds of their target market for
its product, brand, or organization.
 Brand positioning refers to “target consumer’s”
reason to buy your brand in preference to
others.

4.  Customer Requirements
 Product Quality
 Complain Solution
 Availability Of Product
 Is Our Product Unique?
 Our Profitability
 Advertisements And Promotions

5.  Competition
 Target Marketing
 For Brand Goodwill
 To Comm. With Customers
 For Making Our Brand Value

6.  Expensive
 It Takes Lots Of Time
 Sometime Its Not Needed
 Promotions Are Only For Some Time
 Sometimes Advertisements Not Effective

11.  Brand Positioning Is Profitable.
 Minimum Timing
 In Competition We Should Follow Brand
Positioning.
 Its Necessary for Brand name
 It Increases Our Assets

12. 
Vishal Goyal

M.B.A Ist Sem.