1. Mobility in the Enterprise
App Development Survey and Best Practices

2. The 451 Group Today
 One company with 3 operating
divisions
 Syndicated
research, advisory, professional
services, datacenter certification
 Global Events
 230+ staff
 1,300+ client organizations:
enterprises, vendors, service
providers, and investment firms
 Organic and growth through
acquisition

3. Enterprise Mobility Practice
Chris Hazelton
Research Director
Mobility
Coverage: Enterprise Mobility
Our Focus : Pick early stage technologies and trends, and analyze their impact on the
enterprise
Technologies: Mobile hardware, MDM, MAM, Mobile web/native app development, App
testing and performance management tools, Mobile Virtualization, Secure
Containers, Mobile malware, Analytics in Mobile, Managed Services
Vendor Coverage: Around 200+ vendors, including both small and large
Upcoming Reports: Enterprise Mobile Management Guidance, Mobile App Lifecycle :
Deployment and Management, Mobile Security, Rise of Mobility Managed Services
Vishal Jain
Analyst
Mobile Services

4. Expectation for more M&A spending in coming year
40% of the 366 mobile app deals, recorded in the 451 M&A Knowledge-Base
since 2000, have been announced in the past two years alone
Source: 451 Research Tech Banking Outlook Survey, *sectors not included in previous surveys

5. Mobile and Cloud Services Top IT’s Priorities This Year
"In your opinion, which of the following technologies will be the top priorities for
your organization during the next year?" (Select up to three)
26%
23%
22%
21%
20%
16%
15%
15%
15%
14%
12%
11%
10%
10%
9%
7%
6%
0% 5% 10% 15% 20% 25% 30%
Service-oriented architecture (SOA) (n=2028)
Enterprise social networks (n=2028)
Self-service technologies for customer service (n=2028)
Unified communications (n=2028)
Mobile Web sites (n=2028)
Wireless data cards for laptops (n=2028)
Web conferencing (n=2028)
Video conferencing (n=2028)
Mobile-enabled enterprise applications (n=2028)
M2Msolutions (n=1519)
Server virtualization (n=2028)
Desktop virtualization (n=2028)
Remote access solutions (n=2028)
Mobile-enabled productivity applications (n=2028)
Mobile cloud services (n=1519)
Mobile security (n=2028)
Cloud-based services (n=2028)
Source: 451 Research Yankee Group’s Enterprise Mobility: IT Decision-Maker survey 2012-3 (rolled year)
Sample: Senior ITDMs & LOB Managers with decision-making responsibility over IT decisions / Base: Asked everybody

6. App development and deployment has a lifecycle
• Picking industrial scale in the enterprise
• Enable simple to complex apps
• Not just integrate but also manage
• Manage and nurture the development and
deployment environment
• Control multiple variables
• NO SIZE FITS ALL

7. Core Mobilized Enterprise Applications
Source: 451 Research Yankee Group’s Enterprise Mobility: IT Decision-Maker survey 2012-3 (rolled year)
Sample: Senior ITDMs & LOB Managers with decision-making responsibility over IT decisions / Base: Asked everyone who has deployed that app
Software as a Service
Managed Service
On-Premise

8. Structured approach to app development

9. Mobile is unlike web: managing layers of complexity
3/19/13 Prototype Process and Tools | Dove
I then wanted to share the mockups with the customer.
There’s a few options here:
share screenshots of the mockups
they could run Balsamiq themselves (if they have it)
I could use Balsamiq in Presentation mode and do a GoToMeeting session and show them the ap
What I wanted to do was to allow the customer to click through themselves, on their time, and experien
Napkee
When searching around for options, I found Napkee. Napkee allows you to export your Balsamiq mock
and it preserves the linked navigation. So, I could simply use Napkee to export the mockups to HTML, t
web server, and give the customer a URL. They could now navigate and experience the app from a mo
standpoint. Awesome.
3/19/13 Prototype Process and Tools | Dovetail Software
www.dovetailsoftware.com/blogs/gsherman/archive/2010/06/18/prototype-process-and-tools 2/8
I then wanted to share the mockups with the customer.
There’s a few options here:
share screenshots of the mockups
they could run Balsamiq themselves (if they have it)
I could use Balsamiq in Presentation mode and do a GoToMeeting session and show them the app.
What I wanted to do was to allow the customer to click through themselves, on their time, and experience the app.
Napkee
When searching around for options, I found Napkee. Napkee allows you to export your Balsamiq mockups as HTML,
and it preserves the linked navigation. So, I could simply use Napkee to export the mockups to HTML, throw them on a
web server, and give the customer a URL. They could now navigate and experience the app from a more functional
standpoint. Awesome.
Management HR Help
Desk HR Metrics HR Service
Delivery HR Shared Services
hr technology Human
Resources IT knowledge
management rulemanager saas
soa social media Web 2.0 webinar
more tags
Homogeneous HeterogeneousLimited context Form Factors
Platforms
Specific features
Optimize many
timesOptimize once
Push Notifications
Data sync/handling
Location
Images
Integration
Impact on business processes

10. Best of breed for mobilizing apps
Native Hybrid Mobile Web
• Established
distribution model
• Established for
security, sandbox, per
missions and trust
• Allows high
optimization for the
device form-factor
Sets the
bar
Optimum
balance
• Uses the best of web
development and native
packaging
• Not highly optimized
although suited for less
complex apps
• Allows enterprises to reuse
existing developer
resources and
infrastructure
• Good for less
performance-intensive
apps
• Evolving security model
matures and publishing
ecosystem
• Browser evolution
needs to run neck to
neck with the evolution
of features on
smartphones
Coverage

11. Flexibility to decide based on app use-case and requirement
(adaptive)
Hybrid
Hybrid

12. Assembling or using a mobile-friendly infrastructure
Mobile-friendly
Integration
Host
Systems/Backen
d
Data Store
PaaS
MBaaS
SaaS
Authentication/e
ncryption
Services
Federate

13. The app development lifecycle maturity journey

14. Need to assess, adapt or replace tools, processes and standards
• Software development
methodology
• Estimation techniques
• Frameworks for software
development
• Development tools and
environment
• Version Control
• Design Patterns
• Quality processes
• Governance processes
• Purchasing and buying
Non-linear development
Frequent iterations
Greater Design and Context
Collaborative model
For
Distributed assets and resources

15. While converging the tools across the entire lifecycle

16. Predicting development and/or ownership costs
Fixed
Fixed
Fixed
Fixed
Fixed
Year 1 Year 2 Year 3
Variable
Development+OwnershipCost*
Variable
Variable
Custom app development
ISV app
App Platform
Variable
Variable
Variable
Fixed
Fixed
Fixed
Fixed
Variable
* Representative TCO

17. Moving towards process-driven development has advantages
• Ability to scale
• Management of apps
• Security
• Resources required to support
• Company Policies
• Oversight and visibility

18. Further details in our reports
Mobile App Lifecycle: Design and Development
Upcoming Reports –
• Mobile App Lifecycle: Deployment and Management – April 2013
• Mobile Managed Service Provider Report – June 2013

19. Thank You
Questions? Comments?