The World Wide Web has changed the way companies advertise and market their businesses. Its time for the PR companies to adopt the practices of Social Media as this New Age Media just cannot be ignored. This is my presentation made at National Seminar on New Media, Corporate Communications and Ethical Issues organised by Department of Communication and Journalism, Gujarat University in association with Public Relations Society of India.

1. Social Media
= New Media
Presentation By: Vishal Vasu | www.vishalvasu.com
Dev Information Technology Pvt. Ltd.
www.devitpl.com | www.bytetechnosys.com

2. Public relations is the practice of
managing communication between a
particular organization and its public
CustomersMedia
Investors
employees

3. • Today people have a new platform to talk on about a
product or service
• This new platform is viral in nature
• Reaches a wider audience than ever before
Social Media participation is
becoming critical for PR

4. • It's about people
• It's about community
• It's about participation
• It’s a shift from monologue to dialog
• It’s changing traditional media and marketing
• It’s more of a Citizen Influenced Media
So what is this new buzz word…
Social Media?

5. Any media by which
users can share
information,
comment, rank, vote or
otherwise contribute

6. These conversations are generally
powered by tools
RSS Feeds
Blogs and
Micro Blogs
Photo and
Video Sharing
Sites
Wikis, Message
Boards and Forums
Social Networks
and Social
Bookmarking
Podcasts and
Webcasts
And Many
More…

7. Few interesting take outs on social
media statistics

8. Few interesting take outs on social
media statistics

9. Few interesting take outs on social
media statistics
Almost
4.2 Million
articles Greater than
100 Million
videos and rising
More than
130 Million
photo upload/month
About
70 Million
users
77%
Internet
users read
blogs

10. So if we are not on a
Social Networking Site…

11. We are missing a huge
targeted audience

12. • Forums and Online Communities: Experts Exchange
• Blogs: Blogger | WordPress
• Micro Blogging: Twitter | Tumblr | FriendFeed
• Social Networks: Facebook | MySpace
• Media Sharing: YouTube | Flickr
• Social Bookmarking: Delicious
• RSS Readers: Google Reader | FastReader
Social Media Tools

13. My Ten Commandments
• Thou shalt be on
target
• Thou shalt be
relevant
• Thou shalt perform
audience analysis
• Thou shalt be on
time
• Thou shalt focus on
quality
• Thou shalt identify
leads
• Thou shalt not
ignore metrics
• Thou shalt fight for
long
• Thou shalt not
forget "Global“
• Thou shalt explore
different media

14. • Determine the goals
• Analyse the competition
• Know your abilities and capabilities
• Choose the right tools
Thou shalt be on target

15. • Why are we
creating this
campaign?
• What does the
campaign try to
achieve?
• What action
does the client
want the visitors
to take?
Thou shalt be relevant

16. • Who are we trying to reach?
– Age
– Language and culture
– Level of education
– Access to the web
– Familiarity with the web
– Barriers to access
• What are they looking for?
– Information
– Services
– Products
– Community
Thou shalt perform audience
analysis

17. • Is the right message being presented at the right time in
the sales cycle to the right audience?
Thou shalt be on time

18. • Content is king
• Update regularly
• Keep it relevant and interesting
• Create high quality
• Varied content
• Create back links
Thou shalt focus on quality

19. • Lead generation is also the name of the game
• Lead generation starts with building relationships
• This is fuelled by a content marketing strategy
• Like the ‘likes’ but keep an eye on the leads
Thou shalt identify leads

20. • Tie specific goals and metrics to
higher-level business objectives
• Track the impact of social
media on sales
• It is not “number of followers”
but the attention captured
Thou shalt not ignore metrics

21. • Be consistent and don’t give up too soon
• Results will probably not be immediate
but will become more pronounced over
time
• Better to have 500 fans who check daily
rather than 5000 fans who interact once
in a month
Thou shalt fight for long

22. • There are no borders in the digital world
• Social media efforts are viewed around the globe
Thou shalt not forget "Global“

23. • Integrate social media with offline
marketing campaigns
• Cross-promote social platforms
and facilitate sharing at multiple
touch points such as
websites, newsletters, etc.
Thou shalt explore different media

24. Social Media=New Media
Presentation By: Vishal Vasu | www.vishalvasu.com
Dev Information Technology Pvt. Ltd.
www.devitpl.com | www.bytetechnosys.com