by Roy Pereira, presented at the social media event Conversations, Connections & Opportunities, by Visability.ca on May 27, 2010

1. “Leveraging Facebook for your Organization”
Session 4A; Roy Pereira @ Shiny Agency
Thursday, March 27, 2010

2. Agenda
• Why Facebook?
• Facebook 101
• Your Company in Facebook
• Facebook on Your Web Site
• Promoting Your Business on Facebook
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3. Who Am I ?
• Roy Pereira <roy@ShinyAgency.com>
• Over 40 campaigns on Facebook
• Co-Founded FacebookCamp (Toronto)
• Largest Facebook Dev Garage in the world!
• Co-Founded Refresh Partners in May 2007
• 1st Marketing Agency focused on Social Networks
• Founded Shiny Agency in May 2009
• Specialized marketing agency focused on bringing
brands to social networks
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4. Some of Our Facebook Campaigns
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5. Why is Facebook so important to us?
WHY FACEBOOK?
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6. Facebook’s Growth
Monthly Active Users (M)
100 million via mobile
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7. Facebook = Real-Time-Web
• Daily:
• 175 million active users
• 55 million status updates
• Weekly:
• 3.5 billion pieces of content (web links, news
stories, blog posts, notes, photo albums, etc.)
shared
• Monthly:
• 2.5 billion photos uploaded
• 3.5 million events created
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8. Canada on Facebook
The Territories: 0%
Alberta:
11% The Maritimes: 8%
British Columbia: 14% Manitoba: 3%
Quebec: 19%
Saskatchewan: 3%
Ontario: 40%
Canada: 15 million users
Source: FacebookSocialAds, Jan, 2010
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9. Canadian Demographics
Source: FacebookSocialAds, Jan, 2010
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10. Facebook Around the World
Number of 12 month 6 month
Rank Country
Facebook users growth % growth %
1 USA 101,303,240 140.8% 46.0%
2 UK 22,625,300 51.5% 20.9%
3 Turkey 16,943,780 113.6% 36.8%
4 Indonesia 14,681,580 1536.7% 126%
5 France 14,290,700 117% 32.6%
6 Canada 14,228,460 31% 19%
7 Italy 13,272,760 137.6% 30%
8 Philippines 8,387,560 2046.8% 208.4%
9 Spain 7,701,200 196.7% 33.4%
10 Australia 7,611,920 75.8% 25.7%
Source: Facebook, Dec 2009
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11. So that you can talk to your kids and sound like you are hip
FACEBOOK 101
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12. What is on your
mind?
Get Involved
What are your
friends up to?
On-the-fly
conversations
This is what it
is all about! 12
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13. Photos are the
#1 activity
Your digital life
Wow, lots of
personal info… 13
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14. More photos on Facebook than
next 5 nearest competitors
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15. Great
Communication
Channel
Lots of Fans
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16. 85 million
monthly active
users play
FarmVille
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17. Facebook Outside of Facebook.com
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18. Facebook’s “Like” Takes Over the World
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19. Not Just On the Web
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20. FACEBOOK PAGES
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21. Facebook Fan Pages
• Most brands have one
• Easy to communicate with your ‘Fans’
• Easy to acquire Fans
• Great central nexus to create brand
awareness with your media and news
udpates
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22. Custom Tab
Send Updates
Get
Feedback
Get Fans
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23. Most Popular Facebook Pages
Number of Facebook
Rank Facebook Fan Page Name
Fans
1 Michael Jackson 10,551,163
2 Vin Diesel 7,232,745
3 Barack Obama 7,095,229
4 Facebook 6,662,703
5 Mafia Wars 6,426,482
6 Texas Hold'em Poker 5,848,694
7 Megan Fox 5,357,269
8 Starbucks 5,331,423
9 Lady Gaga 4,711,581
10 RIP Michael Jackson (We Miss You) 4,695,522
Source: Facebook, Jan 2010
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24. Non-Commercial Fan Pages
Number of Facebook
Rank Facebook Fan Page Name
Fans
11 I love Sleep 4,682,956
12 Pizza 4,643,720
16 I need a vacation!!! 4,385,918
18 I really hate slow computers 4,016,919
I hate waking up during a good dream and it
20 3,835,373
won't come back!
I don't get enough sleep because I stay up
22 3,170,874
late for no reason
Randomely laughing because you
27 3,331,980
remembered something funny
Random laughter when remembering
28 3,326,008
something
Source: Facebook, Jan 2010
30 Pizza 3,306,364
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25. Custom Tabs
• (Almost)
anything goes in
a Fan Page
custom tab
• This is where
most “Branded”
applications
now reside
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26. “Applications” in Fan Pages
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27. Understand Who Your Fans Are
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28. Facebook on your web site
OPENGRAPH / CONNECT
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30. 30
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32. 32
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33. ADVERTISING ON FACEBOOK
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34. Advertising on Facebook
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35. Target, Target, Target
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37. Only pay per click!
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38. “The age of privacy is over”, Mark Zukerburg, Jan 8, 2010
PRIVACY ON FACEBOOK
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39. Facebook Privacy (2005)
http://mattmckeon.com/facebook-privacy/
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40. Facebook Privacy (April 2010)
http://mattmckeon.com/facebook-privacy/
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41. Roy Pereira
roy@ShinyAgency.com
www.ShinyAgency.com
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