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2011 ULI Fall Meeting




The Good, the Bad and the Ugly:
The case for and against Mixed Use
October 27, 2011
Greg Vilkin (moderator)
 President, MacFarlane Partners

Bill Witte
 President, Related of California

Dene Oliver
 CEO, Oliver McMillan Companies
“An expert is someone who knows some of the
 worst mistakes, which can be made, in a very
 narrow field.” - Neils Bohr
Mixed Use: Why Everyone Wants It

   It looks cool
   It reduces traffic
   It creates a walkable community
   Who wants to live on the ground
    floor anyway?
   The whole is better than the sum
    of the parts
   You can create shared parking
   Planners love it                   Istanbul, Turkey
What Type of Mixed Use?
   What is the Economic Driver?
   Office, Residential, Retail, Hotel?
        Destination Retail?
        Convenience Retail?
   Adjacent or Stacked?
Time Warner Center
New York City (Manhattan)
North Bethesda Market
Rockville, Maryland
                        North Bethesda Market
The Village
Santa Monica, CA
Uptown District
San Diego, CA
Hotel & Residences at L.A. Live
Los Angeles, California
But…Beware

   It costs more than you think
Bay Street Emeryville
Emeryville, California
But…Beware

   It costs more than you think
   Is next door better than on top?
Uptown District
San Diego, CA
Horton 4th Avenue
San Diego, CA
But…Beware

   It costs more than you think
   Is next door better than on top?
   It takes much longer
DENSITY   DENSITY DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY
DENSITY   DENSITY DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY
DENSITY   DENSITY DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY
DENSITY   DENSITY DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY
DENSITY   DENSITY DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY
DENSITY   DENSITY DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY
DENSITY   DENSITY DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY
DENSITY   DENSITY DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY
DENSITY   DENSITY DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY
DENSITY   DENSITY DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY
DENSITY   DENSITY DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY
DENSITY   DENSITY DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY
DENSITY   DENSITY DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY
DENSITY   DENSITY DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY
DENSITY   DENSITY DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY
DENSITY   DENSITY DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY
DENSITY   DENSITY DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY
DENSITY   DENSITY DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY
DENSITY   DENSITY DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY
DENSITY   DENSITY DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY
DENSITY   DENSITY DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY
DENSITY   DENSITY DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY
DENSITY   DENSITY DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY
DENSITY   DENSITY DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY
DENSITY   DENSITY DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY
DENSITY   DENSITY DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY
DENSITY   DENSITY DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY   DENSITY
But…Beware

   It costs more than you think
   Is next door better than on top?
   It takes much longer
   Retail needs to work
        Size matters
        It's all or nothing
        Don't trust your architect
The best laid plans ....
The best laid plans ....
“Every great and deep difficulty bears in itself its
 own solution. It forces us to change our thinking
 in order to find it.” - Neils Bohr
City Point: A Case Study
   Stacked uses
   Increased cost
   City design pressure
   Extrapolation of other products as basis for
    assumptions
   Multiple parties with separate economics
City Point: A Case Study
City Point: A Case Study
City Point: A Case Study
City Point: A Case Study
City Point: A Case Study
City Point: A Case Study
City Point: A Case Study
City Point: A Case Study
City Point: A Case Study
City Point: A Case Study
City Point: A Case Study
City Point: A Case Study
   Stacked uses
   Increased cost
   City design pressure
   Extrapolation of other products as basis for
    assumptions
   Multiple parties with separate economics

SOLUTION: Separate uses and create a master plan rather
than a wedding cake
Anaheim GardenWalk: A Case Study




            Aerial Site Plan
Anaheim GardenWalk: A Case Study




          Katella Avenue Restaurants
Anaheim GardenWalk: A Case Study




         Disney Way Entrance
Anaheim GardenWalk: A Case Study




         The Shops at Anaheim GardenWalk
Anaheim GardenWalk: A Case Study
         Repositioning Strategy




                Area 1
Anaheim GardenWalk: A Case Study
        Repositioning Strategy




               Area 2
Anaheim GardenWalk: A Case Study
        Repositioning Strategy




                Area 3
Anaheim GardenWalk: A Case Study

   Hotel and retail
   Across from Disneyland
   Multi-level retail
   City desire for placemaking


    SOLUTION: reposition the retail
Buckhead Place
Atlanta , GA
Buckhead Place
Atlanta , GA
It really is rocket science!

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Urban Mixed-Use Development: The Good, the Bad and the Ugly (Gregory Vilkin) - ULI fall meeting - 102711

  • 1. 2011 ULI Fall Meeting The Good, the Bad and the Ugly: The case for and against Mixed Use October 27, 2011
  • 2. Greg Vilkin (moderator) President, MacFarlane Partners Bill Witte President, Related of California Dene Oliver CEO, Oliver McMillan Companies
  • 3. “An expert is someone who knows some of the worst mistakes, which can be made, in a very narrow field.” - Neils Bohr
  • 4. Mixed Use: Why Everyone Wants It  It looks cool  It reduces traffic  It creates a walkable community  Who wants to live on the ground floor anyway?  The whole is better than the sum of the parts  You can create shared parking  Planners love it Istanbul, Turkey
  • 5. What Type of Mixed Use?  What is the Economic Driver?  Office, Residential, Retail, Hotel?  Destination Retail?  Convenience Retail?  Adjacent or Stacked?
  • 6. Time Warner Center New York City (Manhattan)
  • 7. North Bethesda Market Rockville, Maryland North Bethesda Market
  • 10. Hotel & Residences at L.A. Live Los Angeles, California
  • 11. But…Beware  It costs more than you think
  • 13. But…Beware  It costs more than you think  Is next door better than on top?
  • 16. But…Beware  It costs more than you think  Is next door better than on top?  It takes much longer
  • 17. DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY
  • 18.
  • 19. But…Beware  It costs more than you think  Is next door better than on top?  It takes much longer  Retail needs to work  Size matters  It's all or nothing  Don't trust your architect
  • 20. The best laid plans ....
  • 21. The best laid plans ....
  • 22. “Every great and deep difficulty bears in itself its own solution. It forces us to change our thinking in order to find it.” - Neils Bohr
  • 23. City Point: A Case Study  Stacked uses  Increased cost  City design pressure  Extrapolation of other products as basis for assumptions  Multiple parties with separate economics
  • 24. City Point: A Case Study
  • 25. City Point: A Case Study
  • 26. City Point: A Case Study
  • 27. City Point: A Case Study
  • 28. City Point: A Case Study
  • 29. City Point: A Case Study
  • 30. City Point: A Case Study
  • 31. City Point: A Case Study
  • 32. City Point: A Case Study
  • 33. City Point: A Case Study
  • 34. City Point: A Case Study
  • 35. City Point: A Case Study  Stacked uses  Increased cost  City design pressure  Extrapolation of other products as basis for assumptions  Multiple parties with separate economics SOLUTION: Separate uses and create a master plan rather than a wedding cake
  • 36. Anaheim GardenWalk: A Case Study Aerial Site Plan
  • 37. Anaheim GardenWalk: A Case Study Katella Avenue Restaurants
  • 38. Anaheim GardenWalk: A Case Study Disney Way Entrance
  • 39. Anaheim GardenWalk: A Case Study The Shops at Anaheim GardenWalk
  • 40. Anaheim GardenWalk: A Case Study Repositioning Strategy Area 1
  • 41. Anaheim GardenWalk: A Case Study Repositioning Strategy Area 2
  • 42. Anaheim GardenWalk: A Case Study Repositioning Strategy Area 3
  • 43. Anaheim GardenWalk: A Case Study  Hotel and retail  Across from Disneyland  Multi-level retail  City desire for placemaking SOLUTION: reposition the retail
  • 46. It really is rocket science!