Cracking the Code of Social Media :: Trends to Watch and Adopt in 2012/13 Everyone has heard about large brands leveraging emerging social mediums, and most local folks are buzzing around with their cute little kids photos up on facebook, but what about the “small-fry” cracking the code in business with it? 1) What are the digital trends to watch for and adopt in 2012/13? 2) If you’ve missed the bus, where do you hop on and how do you “crack the code”? – pssst – I’m going to show you 5 tools that you can walk away with to make a huge impact... 3) How do you engage with the “right” audience to bring in revenue, book more speaking gigs, and establish your credibility with emerging media? This fast moving, interactive talk with live audience participation and web-drive-by will answer these three pain-staking questions to dynamically change the tide of traffic and attraction in your business.

1. Thi nk Out si de The
Box
CRACKING
THE CODE OF
SOCIAL & EMERGING
MEDIA

2. “HELPING YOU LAUNCH YOUR BRAND,PRODUCT OR SERVICE”
ABOUT “TIFF”
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3. WHY HAVEN’T
YOU CRACKED THE CODE?
How we view it… What we see and hear…
• Viewing it only about the tools • Not seeing business trends
• Viewing it only as a marketing • Not hearing the back noise
tool channels that can change
• Viewing it only as a fad power of your brand
• Not willing to shift to a • Not seeing it as a foundation
relationship-centric business or platform for innovation
model and social change
• Not comfortable enjoying the
journey
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4. WHY HAVEN’T
YOU CRACKED THE CODE?
Understanding the tools… Strategy
• Some just don’t know how to • Not having a business aligned
use the tools strategy, team or brand that is
• Time & behaviours worthy of the web.
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5. • Digital Trends to watch for
AGENDA and adopt in 2012-13
• Where to hop on the social
media bus if you haven’t
started to crack the code
PLUS
• 5 FREE tools to help you map
out your destination
• Engagement tips if you are
an author, speaker or coach
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6. DIGITAL TRENDS (video)
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7. IT’S NOT “IF”, BUT WHEN!
SOCIAL MEDIA IS HERE TO STAY
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8. DIGITAL TREND: 1. #
Social-ized eMail
CONSTANT CONTACT
– it’s all sharable
• Email
• Social campaigns
• Mobile integration
• Surveys
• Events
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9. DIGITAL TRENDS: 2. #
Social-ized Workforce
DEFINED: BRAND EXAMPLE:
SALESFORCE.COM
• “the trusted enterprise social
network.
• Make business processes
social. Collaborate in real time,
in context, from anywhere.”
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10. DIGITAL TREND: 3. #
Social-ized Hiring
LINKEDIN
• Resumes
• Applications
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11. DIGITAL TREND: 4. #
Social-ized Shopping
QR CODES MACY’S
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12. DIGITAL TREND: 5. #
Social-ized Couponing
GROUPON LIVING SOCIAL
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13. DIGITAL TREND: 6. #
Social-ized Photos
Cool types to add PINTEREST & INSTAGRAM
• Info Graphics
– Sample 1
– Sample 2
– Sample 3
– Sample 4
• Quotes
• How To’s
• Business events
• Outings with influencers
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14. DIGITAL TREND: 7. #
Social-ized News
CNN, ABC, NBC
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15. DIGITAL TREND: #8.
Social-ized School
DIGITAL SCHOOLS Apps for Educators
• Multi-media delivery
• Facebook pages
• Closed social networks
• Content Sharing
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16. DIGITAL TREND: 9. #
Integrated Media
CONCEPT BRAND EXAMPLE: FORD
This is more than Facebook,
LinkedIn and Twitter. This is
integrating a strategy that
leverages social media, video,
and targeted ad campaigns.
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17. DIGITAL TREND: 10. #
In the Cloud
DEFINED: iCLOUD, GOOGLE DOCS,
BOX.NET, DROP BOX
“Not housed on your machine,
home or office...”
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18. DIGITAL TREND: 11. #
Mobi-lized
WWW.MOBILE.YOURWEBSITE.COM
• Formatting content for the
mobile web
• Plug-ins
• Mobile Apps
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19. DIGITAL TREND: 12. #
“Like” a-mania
DEFINED:
“Encouraging the consumer to
“LIKE” you on everything
you do”… it’s now a mantra
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20. DIGITAL TREND: 13. #
Less “FAN”-fare
• Moving from getting the “fan” to keeping them
• Leveraging integrated media to drive interest
• Converting fans to “raving” fans
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21. DIGITAL TREND: 14. #
APP-Sense
APPLE & ANDROID
MARKETPLACE
“We have an app for that” –
Apple, iTunes
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22. DIGITAL TREND: 15. #
Social Analytics
MY PREDICTIONS RADIAN 6 & ATTENSITY
– 5 years ago [currently
adopted and now a driver for
innovative analytical tools
and strategies)
1. Defining ROI on the front
end will drive activity on
the backend.
2. Listening to consumers will
drive innovation
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23. DIGITAL TREND: #16.
Branding Like a Champ
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24. DIGITAL TREND: 17. #
Animals & Puppets
GEICO
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25. RECAP - DIGITAL TRENDS 2012 – 13
School, Work and Play
TRENDS
1. SOCIALized EMAIL 10. IT’S IN THE CLOUD
2. SOCIALized WORKFORCE 11. MOBI-lized
3. SOCIALized HIRING 12. “LIKE” A MANIA
4. SOCIALized SHOPPING 13. LESS FAN-FARE
5. SOCIALized COUPONING 14. APP-SENSE
6. SOCIALized PHOTOS 15. SOCIAL-ANALYZE [sentiment –
[pin-teresting] your “likes”]
7. SOCIALized NEWS 16. BRANDING LIKE A CHAMP
8. SOCIALized SCHOOLS 17. ANIMALS & PUPPETS
9. INTEGRATED MEDIA [sensory
overload
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26. WHAT THIS MEANS FOR YOU…
GET READY TO GET ON THE BUS
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27. WHERE TO HOP ON THE BUS!
• Develop the art of • Nurture relationships
listening (both • Start small with the Big-
competition and target Three (Facebook,
audience) LinkedIn AND Twitter)
• Tools by comparison - • Speak with meaning and
http://bit.ly/socialmonito authenticity
ringtool • Create a business aligned
• Improve the quality of strategy
your brand image and
message
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www.tiffany-o.com

28. Tiffany-O’s Code Cracking Tips
• Secrets to cracking the code
– Be social (adopt social media mindset)
– Plan ahead with powerful and compelling content
– Be customer centric
– Build your brand first, then transition online
(launch like a superstar)!
– Be seen as an expert and a professional but sound
like a human!
– Get a team behind you
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29. LOW-COST & FREE
TOOLCHEST/RESOURCES...
1. GUIDE BOOK
Local market, order and I’ll deliver it over coffee!
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30. LOW-COST & FREE
TOOLCHEST/RESOURCES...
2. FREE BRAND EQUITY TIPS
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31. FREE TOOLCHEST/RESOURCES...
3. FREE WEBINAR 4. FREE REPORT
• You asked 10 great • SPECIAL REPORT:
questions on the meet-up Adopting the Social Media
page, and I want to address Mindset
each one. – http://www.talksocialnetwor
– Register here for two king.com/report-social-
webinars: mindset/
• http://bit.ly/crackthesocialm
ediacode
• http://bit.ly/Pinforbiz
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32. FREE TOOLCHEST/RESOURCES...
5. SOCIAL PLANNING CALENDAR Via HUBSPOT.COM
• If you’re already social,
you’ll want to take
advantage of this
tool/resource.
http://bit.ly/socialplanningc
al
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33. CONSULTING
With Tiffany-O
To learn about consulting with me or my
retreats and masterminds, invite me for coffee
or a “virtual coffee” at
http://www.tungle.me/tiffanyodutoye
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34. Thank you. Let’s stay connected…
@tiffanyodutoye
tiffany@virtualpartner.biz
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