How to Troubleshoot Apps for the Modern Connected Worker
Social media-in-the-workplace
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2. To do market research by engaging with ‘social media intelligence’ (Wilson, 2009). A micro-blogging site like Twitter can actually be a source of relevant and useful insights which may be used by the company to “listen to conversations,” know the trends, and even to find out the weaknesses of their competitors through the claims of the netizens. By knowing how customers online feel and think about the brand, the company may pick up actionable insights and use them as bases for improvement, and for engaging customers into conversations about their brand (Wilson, 2009).
3. To get instantaneous feedback from peers (Galagan, 2010). Social tools can enable a company to get and give instantaneous feedback from their peers. Gone are the days when each of the staff needs to wait for the end of the year to find out any feedback from each other. Galagan (2010) added that this instantaneous feedback may be anonymous but conversational in nature, so the staff would not really mind getting and giving feedback.
6. Source: More using social media at work (2010). Information Management
7. To enhance internal communication (“Social media,” 2009, “Yammering away,” 2010). Social media may also “break down internal barriers in the corporate world” (“Yammering away,” 2010). For instance, an Amazon-owned online retailer, Zappos, does encourage its employees to utilize Twitter to share information. The use of social media in the company shall acquaint all employees of each other, especially in large companies, where most employees don’t get an opportunity to mingle with those from other departments. Also, the use of Twitter or any other social media platform may enhance the company’s image outside the workplace. The customers would have a reason to believe that even the staff with key positions, are humans, too, when they follow what these people have to say.