Twitter, the microblogging website, is the third social network in the world and has over 7.5 million followers in France. For nearly five years, the site has grown considerably and has become an indispensable tool which has totally transformed the relationship between the artists and their fans. But Twitter is more than just a tool of communication for artists with their fans. In this workshop, we will see how to concretely use Twitter in order to develop and optimize its presence.
2. DBTH was proudly founded to provide strategy, business
development, media relations and networking to amazingly
cool people and companies in the creative space.
MaMA is one of the most dynamic music convention and
conferences in Europe. Based in France, MaMA has showed its
usefulness and pertinence for France as well as other
territories, providing a market place to make deals, and to
share experience with others professionals, to consider and
discuss updates and change and to discover new artists.
MaMA makes available 80 concerts, 30 conferences, debates
and workshops, speed meetings, lunches…
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3. About Virginie Berger
• I ve been online 15 years!
• I run DBTH, a strategy and development firm for artists, creatives
industries, emerging tech.
• Author: “Music and digital strategies”(Amazon, iTunes…)
• I’m specialized in music, creative industries and digital marketing
• I’m a member of IAB / IDM Joint Digital Council
• I also host «On refait la musique», a talk show about the music
industry.
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4.
5. Twitter is the third social network in the world (ahead
of MySpace..)
7. For any professional, whatever their business sector:
- Develop their web presence (especially if their
account is linked to blogs and others social
networks)
- Inbound marketing
- Implementing competitive intelligence (this is the
targeted information stream),
- Networking...
14. "What if Martin Luther King Jr. had
Twitter? » « Allo ui cer le chien »
« Radio Londres » « Rep à sa boloulou »
« Mer il é fou »
« Avec toi?»
« l’hallu »
16. • 16% of the 15-24 years-olds prefer Twitter instead of
Facebook (Comscore)
• On Twitter « It's like on TV. People watch but you
don't have to pretend you know one another.». «At
least, you don't have to be friends with your parents
on Twitter »
• People over 55 are now also massively joining
Twitter
17. A new audience in France
• 51% of users are women
• 25% are young (13-24 year-olds) and 28% are
50 year-olds and more
19. On Sunday 6 May (election of the French President),
the site beats its daily audience record in France,
with 1.4 million unique visitors, 2.5 times more than on
an average date in May.
#RadioLondres
20. The recent growth of the audience on Twitter in is not
only due to politics.
Trending Topics: #onedirection
22. Over 80% of the public indicate that they would rather
follow recommendations of their “friends” to go and
see a movie or buy an album than trust ads or
magazine reviews.
23. Who uses Twitter (in our sector)
• Everybody
• Artists
• Fans
• Professionals of the sector (venues, labels, bookers,
festivals…)
• Connected people : « they like to share and talk »
24.
25. TWITTER
=
• A hybrid between blog and chat
• News displayed in reverse chronological order
• You can post messages or subscribe to (« Follow »)
someone's messages
• Like on a chat, you can talk to one or several people
in real time
28. • Go to http://twitter.com to create your account
• Follow the subscribing form, enter your user name,
password and your email,
• Use your email address to look for people you know
who are already on Twitter.
29. • Choose an application for your mobile phone
(careful here, API modification by Twitter)
• Choose an application for your computer
30. La recherche
• Search with key words : http://search.twitter.com
• Click on the profiles of people which came up
thanks to your search criteria,
• Before following them, read at least 5 or 6 of their
latest tweets to make sure that you share common
interests.
33. RT = retweet = to forward a message. Not
commenting is considered as an implicit approval.
#Hashtag = a key word with the # symbol (ex #music),
it allows aggregation of discussion around a topic or
particular event (ex #MaMAevent for tweets about
MaMA).
@nameoftheuser : use the @ symbol to address a
message to someone in particular
35. • Photo and bio. Your bio should
indicate who you are what you
tweet about
• Also include in it the link to your
site, blog…
• Logos are OK (group,
organization.) but we like to
connect with real people.
Wallpaper, cover..
• Since SEO is important, title your
picture with your name
36. Twitter = exchanging, chatting, meeting up, looking
for people who share the same interests as you do.
Do not hesitate to @ people
37. • Retweet (RT) if you like a tweet.
• Share with your followers.
• Retweeting = showing your interest, your
passions, your love…
38. Share about what you are doing : post links, take
pictures, tell about what's happening to you
39. • Connect with people who are not necessarily
part of your first circle,
• Follow people who may be interested in what
you do,
• Show interest for discussions. Keep going, even
if you don't get followed much at the start,
• Do not only talk about music and concerts.
40. • Don't worry about the number of your followers, if
you tweet relevant content, they will show up.
• Keep in mind that the point here is to follow and get
followed by people who share the same interests as
you do.
41. • Find your favorite band/brand/artists/company on
Twitter and follow them,
• Tweet your feedbacks,
• Find people who talk about your band, your music
and follow them.
50. • Most of the clicks are done between 13.00 and
15.00, from Monday to Thursday,
• Mot much happens after 20.00 during the week
and after 15.00 on Friday,
• The life cycle of a tweet is 2.8 hours.
• The traffic peaks happen between 9.00 and 15.00
from Monday to Thursday. This means the
competition between contents will only be
increasing...
52. • Give your followers a reason to buy instead of only
visiting your Facebook page,
• Promote your Twitter account via your website,
email signature, posters, Facebook…
• Launch contests via Twitter or by relaying them on
Twitter.
53. Sell via Twitter
• Sell your music, concert tickets, merchandising via
Twitter with Chirpify!
• Interested people reply to your tweet with the word
"Buy", and the transaction is directly done via
Chirpify which itself relies on Paypal.
54. • If you also use a private Twitter account, you may
send your followers special offers.
• Update in case of any problems (site down,
concerts cancellation, etc….)
• Launch contests
55.
56. DBTH is a digital entertainment consulting firm focused on
leveraging our collective experience and expertise in:
• Building relationships,
• Identifying market opportunities,
• Growing brands,
• Defining best practices.
for the Creative, Entertainment, Emerging Technology and
Mobile Industries.
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57. All the best for your digital journey!
Questions & discussion welcome
More information in my book “Music and
digital strategies”(Amazon, iTunes…)
• Blog
http://fr.linkedin.com/in/ www.virginieberger.com
virginieberger
• Website
www.dbth.fr/en
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