Instagram just made it a lot easier to connect with other users and that’s great news for your business. The all new Explore and Search features, which Instagram released earlier this week, now showcase trending hashtags and make customized recommendations for accounts to follow. Sure, the updates help you spend more time on Instagram. But how can it help you more efficiently market your business on Instagram? Here are five ways the new explore and search features can help you. See more at: http://bit.ly/1LSXVfC

1. Reasons
New Explore & Search
is Great for your
Business
5
INSTAGRAM'S

2. Instagram CEO Kevin Systrom called the
update “what we’ve been shooting for all
along…It’s a real-time visual pulse for
what is happening in the world.”

4. Here are FIVE WAYS the
new explore and search
features can help you.

5. 1. Find people to follow
-People and places are recommended to you
based on your Instagram activity — people
you follow and things you share.
-Use the discover tool to find people who are
sharing things similar to you.

6. Growyour
Instagramfollowing
andengagementby
followingthese
similaraccounts.

7. 2. Find trending hashtags in real time
-Instagram now provides
the top trending
hashtags in real time.
-Scroll through and see
what is trending at the
moment.

8. -Are there any hashtags
that relate to your
product, service, or
brand?
-How can you creatively
engage in a trending
conversation?

9. 3. Search by place for people to follow
-You can now use the Search
feature to look at specific places.
-Explore what is being shared
connected to that location.

10. Under each location, you
will now see “Top Posts”.
These are the photos at
that location that have
received the most
engagement.

11. 4. Find Inspiration in Top Posts
Use the “Top” column on the left of the
“Search” page to find inspiration from the
most popular accounts and popular
places connected to your business or
Instagram account focus.

12. Mimic the type of photo
shared, the positioning
of the camera and of the
product, the style of
caption shared.
(Ex. Here's what images
work for "Granola")

13. 5. Use Search to find the best tags
-With the new Search you can now be sure
that you are using your location and hashtags
efficiently.
-Before you post a photo, search for the
location or a hashtag keyword you hope to
use.

14. Look at the most
popular hashtags
connected to that
hashtag under tags
and make sure to use
the one that will get
you more traffic.

15. Use the explore options to find new tags and people
to engage with, and the search feature to optimize
your posts to make your time on Instagram as
efficient as possible.
TRY THESE TIPS OUT FOR
YOURSELF!

16. Read more @:
http://bit.ly/1LSXVfC

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