The iMedia Brand Summit 2011 was held in September in The Hunter Valley Viocorp ran a social activity where delegates had to create their own advert, conceiving the idea, scritping the dialogue filming and even acting themselves To do this, Viocorp's Media and Entertainment Manager, Nick Bolton ran a half hour theory workshop outlining the production process. Here are the slides

2. September 2011 Nick Bolton Chris Blok iMedia Brand Summit

3. 3 Agenda 2.15 – 2.30 Introductions 2.30 – 3.00 Theory 3.00 – 3.45 Scripting and storyboarding 3.45 – 5.00 Production Viocorp will edit 5pm-9pm and hopefully clips get played at dinner tonight

4. Introductions Introductions Facts and stats about online video About Viocorp Aims for the day 4

5. Viocorp Nick Bolton, Media and Entertainment Manager M: 0412 101726 E: nick.bolton@viocorp.com T: @nickybee99 W: www.nickbolton.com.au Viocorp, Sydney, Melbourne, Singapore T: 02 8007 6200 W: www.viocorp.com F: www.facebook.com/viocorp T: @viocorp

6. Facts and stats about online video 6

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9. Case study: AGL Green screen videos 9

10. Pre Production Brainstorm Ideas / Themes / Concepts in line with Messaging and Objectives Creative execution Script and storyboard Locations Cast Talent: Casting, Auditions Crew DOP / Director / Gaffer / First AD / Sound / Lighting / Make Up / Wardobe 10

11. Pre Production Paperwork Call sheet Shot list Gear checklist Talent release forms 11

12. Case study: AGL – Concepts 12

13. Case study: AGL – Storyboards 13

14. Case study: AGL – Call sheet 14

15. Case study: AGL – Talent Release Form 15

16. Production Camera Lens / Style of shot Lighting White balance Audio Continuity Safety Follow the shot list 16

17. Cameras - DIY 17

18. Consumer – Canon 5D 18

19. Consumer – Canon 5D 19

20. Professional Cameras low budget 20

21. HD – Red camera 21

22. Broadcast 22

23. Audio – lapel 23

24. Audio – handheld 24

25. Audio – boom 25

26. Post Production Management: Project Settings in your Post Production Software ie Pixels, Data rates etc Log all of your footage eg shot lists Import into your editing software and label in an order that makes sense to you Title, description, metadata BACK IT UP – usually in 3 places (local, hard drive and hard drive offsite 26

27. The clapper! 27

28. Post Production Assembling Footage Rough cut Fine cutting: adding effects/transitions etc Lower thirds: credits, text, logos, stock photos Fix audio and add soundtrack Apply ‘grade’ Approvals 28

29. Grading 29

30. After effects 30

31. Icons 31

32. Lower thirds 32

34. Mobile

35. Browser

36. Download

38. Vicki

39. Danielle

40. Papa

41. Barbara

42. Chris’s team

43. Markus

44. Pradeep

46. The Brief Ad-Tech Director Mark Abay is getting married soon Create a short clip congratulating Mark, free to offer advice, tips, etc! 36