icecream

1. ICE-CREAM INDUSTRY
Submitted By:-
S.VINOD

2. INTRODUCTION OF ICE CREAM INDUSTRY
 Ice cream industry occupies important place in India. It is one
of the consumer goods industries its products is important
popular diet.
 India is an agriculture-based country because of the large
number of cattle and large milk production most of the dairy
and ice-cream industries has developed and India is well
ranked in the world.
 Ice cream industry has brought magnificent change in the
rural economy. It provides employment to the marginal
farmers.

3. OVERVIEW OF INDIAN ICE CREAM INDUSTRY
 The ice-cream industry in India is worth Rs. 2000 core (2008-
09).
 This industry can be divided into Branded market & the
unbranded market.
 The branded market at present is 100 Million liters per annum
valued at Rs. 800 core.
 Market share in 2008-09, 38% followed by -
quality walls - 14%,
 Vadilal – 12%
 Mother Dairy- 8%

4. TOP ICE-CREAM INDUSTRY IN INDIA
 Top ‘N’ Town
 Dinshaw’s
 Amul
 Kwality Wall’s
 Mother Dairy
 Vadilal

5. FUTURE STRATEGY OF ICE-CREAM INDUSTRY
 Focusing on distribution & franchising new Happiness parlours
all over India.
 Vadilal has the largest fleet of Refrigerated Vehicles in India,
strong Distribution Network comprising C&F Agents,
distributors and retail dealers.
 The Company's future strategy is continuously serving
consumers with-innovative & value added products.
 The overall vision of the company, to increase the
consumption of ice cream on a national level, is fully
supported by appropriate promotion and market
communication

6. SWOT ANALYSIS OF ICECRAM INDUSTRY
 Technical manpower
 Demand
 Margins
 Flexibility in market
 Export
potential
• Problem in distribution
• Perishability
• Competition
• Milk vendors
• Competition

7. SWOT ANALYSIS OF ICE CREAM INDUSTRY
STRENGTHS
 They are available in reasonable prices.
 Known for product quality.
 Strong presence of parent company in India.
 Wide variety of unique ice cream flavours
WEAKNESS
 The durability of ice-creams is not really good ,it melts very
soon
 The industry has a complex supply chain management and the
main issue is perish ability.
 Domestic business as well as many international markets is
thriving.

8. OPPORTUNITIES
 They should focus more on their advertising and marketing
strategies
 The lifestyle of people is increasing as well as their income is
also increasing.
 India has 47 % youth population.
 They can come up with new flavours
THREATS
 The threat of new viable competitors
 Foreign players entering the market
 Consumers can easily switch to other substitutes with little
cost or consequence

9. PEST ANALYSIS OF ICECREAM INDUSTRY
 As ice creams Producer, Ben and Jerry and Hagen Dazs both
interact in an industry affected by several external factors that
we need to analyze by using the PESTEL Analysis.
 This is one of the best Tools to have a global overview of the
pressures that impact on the dynamism of the ice cream
sector.
 We will only focus on the main variables (variables pivots),
which likely influence the framework of the industry.

10. POLITICAL ASPECTS
 basically to what degrees the government intervenes in the
economy.
THE MIDDLE RATE: which is applied to the ice creams sold per unit
(cones, cups, or Eskimos), will increase from 7% to 10%. This is bad
news for the consumer who eats ice creams or sorbets outside
home, as It will impact negatively on the sales of these products.
THE REDUCED RATE: applied to the packaged ice creams, mostly found
in Hyper/ Supermarkets) will be lowered from 5.5% to 5%. This
decrease of VAT may probably decrease the final consumer price of
this product category and could be a factor that will increase the
level of sales of ice creams in supermarkets/hypermarkets.

11. ECONOMIC ASPECTS
 the macroeconomics factors that can impact on the way businesses
operate in the food industry.
 Since the global crisis of 2008, France is strongly weakened on the
economic aspects with
THE UNEMPLOYMENT RATE: equals to 10.5% today (on the second
quarter 2013) in France has considerably increased since 2008
(equals to 7.5%).
THE INFLATION: is also a factor to take into account because it strongly
impacts on the final consumer prices and also, the level of sales of
ice creams and sorbets. In this recessionary period, consumers are
more and more cautions with their money and tend to buy less ice
creams.

12. SOCIAL ASPECTS
 Businesses that operate within the ice cream industry must
complies with the social factors.
 Here, we will focus on the main important factor the Food
consumptions habits of the French people.
 the taste is still the criteria the most important for food
purchases, the rate of 3 meals a day is respected and cooking
is still a national leisure.
 Therefore quality of products is still essential for French
consumers.
 Two main trends appearing in the French food industry must
be considered for companies in the food industry (such as ice-
cream companies) to sell successfully food products in the
French market

13. TECHNOLOGICAL INNOVATIONS
that enable people to prepare their own ice creams.
 The ice cream industry is impacted by the innovation of
powerful kitchen appliances, which enable people to create at
home their own delicious ice creams.
 Today, 1 millions of French people state to have an ice cream
maker (one that has to be placed inside the freezer at home).
However, this kind of machine needs to be placed into the
freezer at least 12 hours before the creation of the ice cream.
 The emergence of new machines with their own built-in-
freezing system enables consumers to prepare ice creams at
the last moment: only in 30 minutes! Contrary to the previous
type of ice-cream maker, this powerful one can threaten
companies

14. Ice cream is assort of sweets that children
love it more the other sweets we have to use
it in astable way.