V Vinod Kumar is a strategic marketing professional with over 18 years of experience in marketing, sales, brand building, and business expansion. He has a proven track record of analyzing consumer behavior and formulating strategic sales plans. Currently he is the Operations Manager at Sridevi Associates India, overseeing 50 retail stores across Andhra Pradesh and Karnataka. Previously he held roles like Area Sales Manager and Store Manager for various footwear and apparel brands.

1. V Vinod Kumar Mobile: +91 8886143222 Email: vudugulavinod@gmail.com,
• Professional Summary
Strategic Marketing professional, with extensive hands on experience in fast paced highly
demanding environments; on the organizational, technical and interpersonal skills grounds for
fulfilling the growth and expansion plan of the organization.
• Executive Summary
o 18+yrs of professional experience in Marketing, Sales, Brand building and launching,
Consumer behavior analysis, Promotional strategies, Business channelizing and Expansion
strategies.
o Proven record in consumer behavior analysis, market survey, Pre launch analysis, and Post
launch surveys.
o Value driven ethical standards in all people oriented activities, being a corporate and
employee voice in building highly trained and motivated team, contributing for business
success.
o Formulating sales strategies should be in line with the company’s fiscal year plan in terms
of revenue and sales.
o Capitalizing the growth opportunities by expanding the business in new locations like Hi-
street & Malls
o Positioning the brand’s REEBOK, ADIDAS , LEE & WRANGLER and WOODLAND at top of
customer thought by - Customer centric result driven approach
o Actively involving in HR guidance team in formulating resource plan, incentive schemes,
and benefit policies.
• Experienced in
Business Channelizing and Expansion strategies:
• Identifying the growth areas and localities for business expansion,
• Managing the end to end set up for new stores at identified locations.
• Formulating the store launching and promotional activities
• Channelizing the business by identifying the partners.
• Driving the sales by providing times guidance and assistance to channel partners
Contributing for Strategic business growth by involving:
• Formulating the fiscal sales plan.

2. V Vinod Kumar
• Formulating and implementing the marketing strategies for achieving the high end
business target.
Coping up with ever changing business environment:
• Involving quarter end result analysis and with reference to areas wise, product wise,
store wise and also involving sales forecasting for the next quarter
• Keep a close watch on changing consumer behavior.
• Watch the market changes and competitors influences on sales.
Talent Management and HR related activities:
• Recruitment and Selection
• Appraisal process.
• Employee grievances and relations
• Competency development: skill development, Training activities
• Formulating the employee benefits plan, incentive schemes.
Technical Summary
Technology
Tools : Ms-Office (Word, Excel & PowerPoint)/Internet Browsing
Other Billing packages like matrix & FoxPro,logic & Eshop aid
Education & Appreciations
• M.B.A (Masters of Business Administration) NIBM- Chennai (2009 – 2011)
• B.Com (Bachelor of Commerce)Dr B R Ambedkar Open University (2002 – 2005)
• Employment History
SRIDEVI ASSOCIATES INDIA PVT LTD
(A master franchisee of Reebok, Adidas & Lee Wrangler with a chain of 50 retail stores)
Designation: Operation Manager (OM) – Andhra Pradesh& Karnataka since Jan 2012
• Duties and Responsibilities:
• Responsible for controlling, day to day operations of all existing show rooms in AP & Karnataka
and deliver maximum profitability level.
• Working with the retail teams in the field to continuously develop and improve store
standards via Visual Merchandising, Merchandising, and Promotional activities.

3. V Vinod Kumar
• Team Performance Management, Staff Training and up gradation of skills for better delivery.
• Responsible for Manpower planning and team recruiting.
• Inventory management, shrinkage control, ensure minimal pilferage and damage to material,
coordination with logistics and supply chain team to ensure stock availability to customer at all
times.
• Business analysis and implementation of new ideas for the improvement of the business.
• Developing Sales strategies and schedules on regular basis and curtailing the company
expenses to a maximum.
• Ensuring the store teams to deliver the required levels of customer service that customer
needs are met & complaints are resolved.
• Finding the upcoming & potentially strong market areas to establish new showrooms, keeping
in view company’s viability and ensuring the smooth setup of business.
To look after statutory compliances for the store, such as Sales, Commercial & Professional taxes,
Labor & Business trade license
AERO CLUB (Woodland Shoes & Apparel)
Designation: Area Sales Manager (ASM) – Andhra Pradesh Aug 2008 – 2012 Jan
Joined as Showroom Manager at Hyderabad in August 2008, Based on performance, got
promoted as Area Sales Manager (ASM) – Andhra Pradesh in January 2010
• Duties and Responsibilities:
• Responsible for controlling, day to day operations of all existing show rooms in AP and
deliver maximum profitability level.
• Working with the retail teams in the field to continuously develop and improve store
standards via Visual Merchandising, Merchandising, and Promotional activities.
• Team Performance Management, Staff Training and up gradation of skills for better delivery.
• Responsible for Manpower planning and team recruiting.
• Inventory management, shrinkage control, ensure minimal pilferage and damage to material,
coordination with logistics and supply chain team to ensure stock availability to customer at all
times.
• Business analysis and implementation of new ideas for the improvement of the business.
• Developing Sales strategies and schedules on regular basis and curtailing the company
expenses to a maximum.
• Ensuring the store teams to deliver the required levels of customer service that customer
needs are met & complaints are resolved.
• Finding the upcoming & potentially strong market areas to establish new showrooms, keeping
in view company’s viability and ensuring the smooth setup of business.

4. V Vinod Kumar
• To look after statutory compliances for the store, such as Sales, Commercial & Professional
taxes, Labor & Business trade license.
M/S Khadim India Limited
Designation: Store Manager Duration: Nov 1999 to July 2008
• Duties and Responsibilities:
• Handling entire operation activities of the assigned outlet
• Managing Stock & Inventory Management.
• Product presentation, Visual merchandising and display in the stores to be at desired levels.
• Achieving sales targets and ensuring profitability of the store.
• Preparing Duty Roaster ensuring manpower availability on the floor at all times.
• Ensuring all CSAs, SAs are trained in basic product knowledge & Billing.
• Auditing the Stocks, MIS reporting and handling administrative responsibilities
• Maintain and monitor the accounts of assigned outlet.
• To achieve monthly, quarterly and annual sales and margin targets
• Maintain acceptable levels of house keeping in the stores.
• To look after statutory compliance’s for the store & Inventory management, shrinkage
control, ensure minimal pilferage and damage to material, coordination with logistics and
supply chain team to ensure stock availability to customer at all times.
M/S Food world Supermarkets ltd
Designation: Customer service Executive Duration: June 1997 to Oct 1999
• Duties and Responsibilities:
• Providing Customer Service and guiding the customers.
• Handling Cash Till and maintaining cash sales report.
• Promoting Offers to customers
• Staking and indenting of goods.
• Looking after the deliveries and maintaining the report
• Stock receiving and maintaining FIFO.
• Strengths:
• Inter and Intra personal relations
• Innovative and Creative
• Taking initiatives
• Analytical and Problem Solving

5. V Vinod Kumar
• Personal Details
Father’s Name : Late V A Manohar Rao
Date of birth : 14 th June 1980
Marital Status : Single
Alternative email id : vudugulavinod@rediffmail.com
Languages Known : Telugu, English Hindi & Bengali
Address : H No-12-10-402/1,Flat No 101, 1st
Floor S S CASTLE,
Namalagundu, Secunderabad-500061

6. V Vinod Kumar
• Personal Details
Father’s Name : Late V A Manohar Rao
Date of birth : 14 th June 1980
Marital Status : Single
Alternative email id : vudugulavinod@rediffmail.com
Languages Known : Telugu, English Hindi & Bengali
Address : H No-12-10-402/1,Flat No 101, 1st
Floor S S CASTLE,
Namalagundu, Secunderabad-500061