Final of 7p's

AIRLINES INDUSTRY KINGFISHER AIRLINES

FLOW OF PRESENTATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

AIRLINES INDUSTRY ,[object Object],[object Object],[object Object],[object Object]

PEST ANALYSIS – AIRLINE INDUSTRY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PEST ANALYSIS – AIRLINE INDUSTRY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

KINGFISHER AIRLINES ,[object Object],[object Object],[object Object],[object Object],[object Object]

P’S ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PRICE

PLACE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PROMOTION: ADVERTISEMENTS & PUBLICITY ,[object Object],[object Object],[object Object]

SALES PROMOTION PERSONAL SELLING ,[object Object],[object Object]

PEOPLE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object]

PROCESS ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

FLOWER OF SERVICES- KINGFISHER AIRLINES Hospitality & Caretaking Consultation Information Safekeeping Order Taking Billing & Payment Exceptions TRANSPORT

BLUE PRINTING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BLUE PRINT OF KINGFISHER AIRLINES

PHYSICAL EVIDENCE ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object]

KINGFISHER- INDUSTRIAL LIFE CYCLE ,[object Object],[object Object]

KINGFISHER AIRLINES- SWOT ANALYSIS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

KINGFISHER AIRLINES- SWOT ANALYSIS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PORTER’S 5 FORCE ANALYSIS FOR KINGFISHER AIRLINES

COMPETITOR ANALYSIS Attributes KINGFISHER JET AIRWAYS SPICE JET Price 25% higher than Jet Airways and Indian Lower than Kingfisher Airlines Extremely low Permission to fly to US No Yes NA Permission to fly to UK Yes Yes NA IPO Floated Floated Not Yet Targeted Customers Both ends of customers Both ends of customers Lower end of customers Positioning Premium Domestic Segment Premium Domestic and International Segment Lowest fares and no frills

RECOMMENDATIONS BY STUDYING ANSOFF FOR KINGFISHER AIRLINES

RECOMMENDATIONS BY STUDYING ANSOFF FOR KINGFISHER AIRLINES ,[object Object],[object Object],[object Object],[object Object],[object Object]

RECOMMENDATIONS BY STUDYING ANSOFF FOR KINGFISHER AIRLINES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],CONCLUSION

REFERENCES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Final of 7p's

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