I am speaking on this topic at the OmniChannelX Conference 2021. I am not a systems practitioner but I have started exploring the systems perspective of our work in UX, design, and product content strategy. While preparing for this talk, I learnt many new concepts and I hope to build on these to discuss it more.

1. @OmniXConf|#OmniXConf
June 8-11, 2021
@OmniXConf|#OmniXConf
www.omnichannelx.digital
Primary sponsors
A systems-driven content
supply chain is the life blood
of customer experience
Vinish Garg
vhite
Independent Product UX and Content Strategy Consultant

2. What are we fixing, or making?

4. What stops us?

5. Business vs Customers vs Teams vs Our first principles
The struggle of ‘versus’

6. To fix the leaking content
supply chain while staying
in this constant struggle
is patchwork.

7. Patchwork.

8. Our work.

9. Change.
Structural conflicts.

10. Choices.
Structural conflicts.

11. I N T E R C O N N E C T E D N E S S

12. Cascading failures
Blackouts

13. “Multidimensionality—The ability
to see complementary relations in
opposing tendencies and to create
feasible wholes with unfeasible
parts.”
—Jamshid Gharajedaghi

14. Source—Systems Thinking: Managing Chaos and Complexity, by Jamshid Gharajedaghi

15. Our work—multidimensional model
• Solidifies our frameworks.
• Strengthens our conversations.
• Gives more shelf-life to our validations.

16. Adapt? Or die.
Boiling frog

17. The Pretense Debt.
The D word.

18. Pretense debt
Guilt debt
A systems-driven content supply chain is the life blood of customer experience Vinish Garg
Be difficult

19. Pretense debt
Guilt debt
Bee
Home
Source: SPACE10
Systems can be small

20. Bee home—system thinking
Pretense debt
Guilt debt
According to the Food and Agriculture
Organisation of the United Nations (FAO),
nearly 90 percent of all flowering plant
species in the world depend on animal
pollinators—this includes roughly one
third of the world’s food supply.

21. What? So what?
Pretense debt
Guilt debt
“A lot of extraordinary things in life are
the result of things that are first-order
negative, second order positive.”—Shane
Parrish

22. Pretense debt
Guilt debt
Systems-driven content supply chain

23. Journey. Moments. Experience.
Pretense debt
Guilt debt
New markets, products, growth goals
—System-wide. Standardized. Prepared.

24. Our customers are not the final link
in the supply chain—it comes back
to the business, to us, to our
network.
Employees. Shareholders. Community.

25. Guilt debt
Guardians.

26. Credits
Pretense debt
Guilt debt
• Book: Systems Thinking: Managing Chaos and
Complexity: A Platform for Designing Business Architecture
(Amazon)
• Book: Super Thinking: The Big Book of Mental Models
(Amazon)
• Talk: System Thinking, by Peter Senge (YouTube)
• Project: Bee Homes, by SPACE10 (website)
• Images: Blackout image (IBT), and Unsplash

27. @OmniXConf|#OmniXConf
June 8-11, 2021
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