Digital Marketing is a marketing which is used in electronic device such as Computer, Laptops, Tablets, Smart Phones, etc. Which is engaged with Consumer and other businesses. Digital Marketing is also form of interaction with public. Digital Marketing is a marketing where we promote our business, brand, product & other types of services through different types of Digital channel such as Face book, Email etc.

1. Digital Marketing

2. What is Digital Marketing
• Digital Marketing is a marketing which is used in electronic device such as
Computer, Laptops, Tablets, Smart Phones, etc. Which is engaged with
Consumer and other businesses. Digital Marketing is also form of interaction
with public. Digital Marketing is a marketing where we promote our
business, brand, product & other types of services through different types of
Digital channel such as Face book, Email etc.

3. How To Promote Your Business Through Digital
Marketing
We promote our business different types of digital channel:
 Social Networks
 SEO (Search Engine Optimization)
 SEM (Search Engine Marketing)
 SMS Marketing

4. Face book
• Facebook is an online social networking service. Its name comes from a
colloquialism for the directory given to students at some American Univercity.
Facebook was founded on 4, 2004 by Mark Zuckerberg with his college
roommates .
• Facebook is the most popular Social Networking site. It has meximum traffic, there
is a oppurtinity for promote your Product, Brand and any kinds of Srvices. For
Example: You have create your own business, Face book provide you a platform
where you can promote your business. You can create your business account and
also create your business page on a Facebook. Then you can share with a public
, So your business is promoted.

5. SEO (Search Engine Optimization)
Search Engine Optimization is managed natural traffic ranking on your websites.
Search Engine Optimization is the process of improving the visibility of a website
on organic ("natural" or un-paid) search engine result pages (SERPs), by
incorporating search engine friendly elements into a website. A successful search
engine optimization campaign will have, as part of the improvements, carefully
select, relevant, keywords which the on-page optimization will be designed to
make prominent for search engine algorithms. Search engine optimization is
broken down into two basic areas: on-page, and off-page optimization. On-page
optimization refers to website elements which comprise a web page, such as HTML
code, textual content. And Off – page optimization is where we have promote our
websites.

6. SEM (Search Engine Marketing)
• Search Engine Marketing is a form of internet marketing that involves the
promotion of websites by increasing their visibility in search engine web pages
through optimization and advertising. SEM may use Search Engine Optimization.
Which adjust or rewrites website content to achieve a higher ranking in search
engine results pages, or use pay per click (PPC)listing.

7. SMS Marketing
• SMS stands for “short massage services”, also known as text massage . As the use
of the mobile medium as a means as a means of marketing communication, the
distribution of any kind of promotional or advertising massages to costumer
through Wireless Networks.

8. Advantage of Digital Marketing
• Instant access: Wide reach to internet users both in Australia and
internationally in a single click.
• Cost effective: A well planned and targeted digital marketing campaign can
help your business reach your target audience at a lower cost compared to
traditional marketing tactics.
• retention and loyalty: Engage with your customers in a more personalized way
when you advertise your products and services.
• Community building and reputation: Social media provides the perfect
platform to build customer loyalty and build strong online repudiation.
• It’s measureable: Track your online campaign’s success in real time.

9. Disadvantage of Digital Marketing
• Online Marketing is very different job. To earn ten times more does not mean you
need to work ten times harder. This is why so many people get into online
marketing . You get both the time and the money.
• It’s very easy to get into Online Marketing. All you need is a Computer / Laptop.
This is actual one of the disadvantage of online marketing . Which such a low
barrier to get in there is a lot more competition.

10. Thank you