this shows what is email marketing, its advantages and disadvantages
the email marketing associated in reference to digital marketing is the identity of this presentation.
2. EMAIL MARKETING
Email marketing is the highly
effective digital marketing
strategy of sending emails to
prospects and customers.
Effective marketing emails
convert prospects into
customers, and turn one-time
buyers into loyal, raving fans.
3. EMAIL MARKETING
Despite the rise of social
media and unsolicited
spam (which is never a
good marketing strategy,
by the way), email remains
the most effective way to
nurture leads and turn
them into customers
4. EMAIL MARKETING
According to our research, most
opens occur as people are
beginning their weekday, and
the opens continue to happen
until the evening hours, when
they taper off. In other words,
the best time to send email
campaigns and other marketing
materials is during typical work
hours
5. EMAIL MARKETING
Effective email marketing
campaigns need to be cleverly
written to attract attention in
busy inboxes. Here are three
things your next email campaign
should have.
-Personalization and Imagery
-Responsive Design
-An Appropriate Call-to-Action
6. ADVANTAGES OF EMAILMARKETING
Email is the #1
communication channel. Did
you know that at least 91% of
consumers check their email
on a daily basis? That can’t be
said of any other
communication channel.
7. ADVANTAGES OF EMAILMARKETING
You own your list. On any
social media platform, your
account (with all your fans)
could be suspended or deleted
at any time, for any reason,
without notice. However, you
own your email list. No one can
take those leads away from you
8. ADVANTAGES OF EMAILMARKETING
Email converts better. People who buy products marketed
through email spend 138% more than those who do not receive
email offers. In fact, email marketing has an ROI of 3800%.
That’s huge! And if you are wondering if social media converts
even better, think again: the average order value of an email
is at least three times higher than that of social media.
Email is simply the best way to make sales online.
9. DISADVANTAGES OF EMAILMARKETING
Spam - commercial email or
'spam' irritates consumers. If
your messages aren’t targeted
to the right people, the recipient
may delete your email or
unsubscribe. You need to make
sure that your email marketing
complies with privacy and data
protection rules, and that it is
properly targeted at people who
want to receive it. The 'click
through rate' for untargeted
emails is likely to be very low.
10. DISADVANTAGES OF EMAILMARKETING
Design problems - Your email
must be designed so that it
appears as it should across
multiple devices and email
providers. You may encounter a
trade-off between design and
functionality. Some people opt
to receive text-only emails,
consider how your message will
look if this is the case.
11. DISADVANTAGES OF EMAILMARKETING
Size issues - files need to
be small enough to
download quickly. Emails
containing many images
may take too long to load,
losing your audience’s
interest
