Introduction to Minimal Viable Product for the Geneva Lean Startup Group meetup of 21.03.2013.

1. Minimal Viable Products
Monday, March 25, 13

2. Minimal Viable Product
Monday, March 25, 13

3. Minimal Viable Product
• The version of a new product or service,
which allows us to:
Monday, March 25, 13

4. Minimal Viable Product
• The version of a new product or service,
which allows us to:
• learn the most about real customer
needs
Monday, March 25, 13

5. Minimal Viable Product
• The version of a new product or service,
which allows us to:
• learn the most about real customer
needs
• with the minimum effort
Monday, March 25, 13

6. Minimal Viable Product
• The version of a new product or service,
which allows us to:
• learn the most about real customer
needs
• with the minimum effort
• at the highest speed
Monday, March 25, 13

7. The minimal set of features...
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8. 1/3 inch drill vs. 1/3 inch hole
Monday, March 25, 13

9. Type of features...
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10. Type of features...
• Essential features:
• without them your product
does not exist
Monday, March 25, 13

11. Type of features...
• Essential features:
• without them your product
does not exist
• Standard features:
• the features of most products
of the same kind
Monday, March 25, 13

12. Type of features...
• Essential features:
• without them your product
does not exist
• Standard features:
• the features of most products
of the same kind
• Differentiating features:
• those feature that make your
product “unique”!
Monday, March 25, 13

13. Type of features...
• Essential features:
• without them your product
does not exist
• Standard features:
• the features of most products
of the same kind
• Differentiating features:
• those feature that make your
product “unique”!
Monday, March 25, 13

14. Validate your hypotheses guesses!
Monday, March 25, 13

15. Where to start?
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16. Validate fast!
Monday, March 25, 13

17. Validate fast!
• Anyway, you won’t get it right the first
time...
Monday, March 25, 13

18. Validate fast!
• Anyway, you won’t get it right the first
time...
• ...but don’t start randomly: use your (and
your customers’) intuitions!
Monday, March 25, 13

19. Validate fast!
• Anyway, you won’t get it right the first
time...
• ...but don’t start randomly: use your (and
your customers’) intuitions!
• Get rid of the riskiest assumptions first
Monday, March 25, 13

20. Validate fast!
• Anyway, you won’t get it right the first
time...
• ...but don’t start randomly: use your (and
your customers’) intuitions!
• Get rid of the riskiest assumptions first
• Get out of your own reality distortion field
Monday, March 25, 13

21. Have Fun!
Illustrations courtesy from
Monday, March 25, 13