micromove.eu stores and supply chain solution

1. Stores and Supply chain solution

2. Concept
● Embedded units: accelerometer + wireless modem.
● Solutions: Micro movement and location analyzed and
visualised in the cloud.
● Technology: Movement analysis and Wireless
communication.

3. Identify
trends
Supply chain
management
Test new
offers
Store
experience

4. Physical store
1) Measure
2) Visualize in the cloud
The arrow shows the
trend
The color the match with
the expected usage
- An embedded device (accelerometer + cellular modem) is placed on each tested object
- Patterns of usage (e.g. touch) and location are detected and processed in the embedded device
- Results are collected in the cloud through cellular networks and visualized from there.

5. Product Key performance indicators and actions
●
Interest: The number of touches on an item will reveal the customers interest. A low interest will
highlight product design, marketing or shop placement weaknesses. Comparisons of different shops
data will provide further market intelligence.
●
Try: The customer interest will materialize in a product trial. The interest/try ratio will give further
intelligence on the customer interest and the actual product fit and pricing. At this stage there are
opportunities to offer for some registered customers different services as putting all the tried items in
the eshop shopping cart for final decision and buying from home.
●
Buy: The ratio buy/try is as well very important to monitor. Further design product information will be
reflected there e.g. fit. Price adjustments or promotional discounts could be triggered at this stage.
Light and music: The perfect music and light matches to a particular collection and a store design could be
discovered with music and light interactions with the activities in the store.

6. Key Benefits
● Unique data of the product usage and position in all
environments
● Fast deployment: Place and start in 15 minutes.
● Easy to use and configure

7. Comparisons with alternatives
Alternatives
micromove.eu advantages
Customer surveys
- Objectives data
- Major efficiency improvement (no survey
design, results collection and analysis needed)
Camera analysis
- Location limitation removed (homes and
public places can be used)
- Faster to deploy (no camera installation)
- Finer data on user-object interaction
Sales and internet data
- Usage in all steps of the product development
- Data from the physical work
- Finer Consumer usage data

8. Customers size
Key accounts:
- 1000 units or more (average 1500). Potential development leads
Medium accounts
- 100 units (less than 1000). (average 150)
Small accounts
- 10 units (less than 100).(average 20)

9. Business Model
- Lead Customer/ Partner
- Joint development
- Solution user
- Share in future revenue
-Generic customer
- Fee per month/ per unit
- IT integration service

10. Organisation
Marketing & sales:
- Lead joint ventures
- Generic customer sales
Mission
- Establish lead joint venture
- Sale ready solution
Application team
- Lead use cases analysis
- Algorithm development
- Support
Mission
- Develop use cases with leads
- Pattern recognition algorithms
- Support the generic customer
Solution development team
- HW design and adaptation
- Embedded SW
- Cloud solution development
Mission
- Implement and test the technical
solutions
- Vendors collaborations towards size
and efficiency improvement
Management and support
- Leadership
- Accounting
- HR
Mission
- Manage, lead and growth

11. Internet of things technology, solutions and embedded units
provider
Contact:
Vincent Laulagnet
vincent.laulagnet@micromove.eu
+45 20900061