The document discusses several topics related to social media, online video, and emerging technologies. It describes the growth of internet-connected TVs and video streaming services. It also covers trends in online video consumption, the rise of video sharing on sites like YouTube, and the shift to viewing content across multiple screens. Key statistics are presented on video uploads, viewership, and the time spent watching various types of online videos.
47. • Geen verschil tussen passieve of actieve
3D brillen
• Na 8 kijkuren / 5 dagen lang geen
negatieve effecten op gezondheid
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48. ESPN 3D World Cup bevindingen
90%
60%
+5% +15% +17%
+34%
30% +27%
0% Presence
Reclame retentie
Koop intentie
Reclame liking
Reclame Koop Reclame
Kijkplezier
Kijkplezier Aanwezigheid
aandacht intentie genot
2D 3D bron: Engadget HD
Thursday, April 21, 2011
49. Power of
online Video
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54. 2 miljard video’s per dag
33 uur video upload per minuut
Bezoekers 15 minuten per dag
In 60 dagen wordt net zoveel geupload als
3 TV kanalen in 60 jaar uitzenden
2 de zoekmachine wereldwijd
1 miljard abonnees
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56. 3 miljoen leden gebruiken
auto-share om video’s te delen
1 Tweet levert 7 bezoekers
Video consumptie per dag:
Facebook: 46.2 jaar
MySpace: 5.6 jaar
Orkut: 12.7 jaar
Hi5: 1.2 jaar
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57. Life of a YouTube video
bron: Silicon Alley Insider
Thursday, April 21, 2011
58. Wat kijken ze?
bron: Frank N. Magid Media Futures 2010: Online video
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107. Volg Vincent Everts live
in zijn elektrische Leaf
- Live auto lifestats
- Live streaming video
- Live Google maps
- Twitter met bestuurder
- Twitter met de auto
- Interviews
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109. What are we going to talk about?
Thursday, April 21, 2011
110. What are we going to talk about?
Web 1.0 Viral Marketing (PP)
time consumption travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Multitasking
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
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118. How do we spend our time?
4%
6%
39%
19%
33%
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119. How do we spend our time?
TV: 39% 178 min. 4%
6%
Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.
Newspaper: 6% 20 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines
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120. Time & advertisement
TV 3 hours/day/user
Advertisement !200M public + !600 commercial
advertisment/hour TV watching ! 0,06
Time online: 1,5 h pp/day
Online adds !500M/yr
Adds ! 0,07 pp/h
NewsPapers 20 min/day
!750M adv revenue
Adds ! 2,00 pp/h
Magazines18 m/day
Advertisement !700
Reclame inkomsten: ! 2,50 pp/ph
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200. Product info what else do people buy
what do they recommend?
Description of customers
Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers
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284. 7 guidelines
1. Know what you are doing
2. Avoid marketing talk
3. Keep it fresh
4. Reinforce company’s core values
5. Encourage employees to use it
6. Create blogging policies
7. Have fine print
Thursday, April 21, 2011