Ik gaf een presentatie over social media in een b2b environment. Ik ga een gepassioneerd betoog om te bloggen met video en dat te delen op alle sociale netwerken.

1. Social Media in business Vincent@Everts.net
+31647180864
Industrial social media Award @vincente
Follow the consumer! Slideshare.net/vincent
B2B 8 april
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7. Volg Vincent Everts live
in zijn elektrische Leaf
- Live auto lifestats
- Live streaming video
- Live Google maps
- Twitter met bestuurder
- Twitter met de auto
- Interviews
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8. Leafplan project
•a
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9. Monday, April 8, 13

10. Olie Future?
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11. EV car 2.0
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13. Vincent Everts?
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16. • Mijn Tools
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19. • Einstein?
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21. Videoblogger
Talk to Me!
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22. Social Media
2.0
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23. • kassa
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25. 4G 2013 onderscheid mobiel en
fixed netwerk verdwijnt
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29. DELL Case
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30. Dell notebooks
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32. Dell & Social Media
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33. Dell social media
• 100k employees
• 12 people listen to conversation
• 15 people create policy
• 30.000 did SMACU Training & can listen
• 4.000 can speak on behalf of Dell on
Twitter/Facebook/Blogs
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34. • 2007 Twitter: Whats hot?
• 2009 4Square Which locations are hot?
• 2012 Highlight: Location based social media
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35. Location based
Social Media
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36. Whit.li api
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40. Met je handen
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41. Google Glas
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42. Urthecast
Earth HD streaming
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43. Gamification
• 100.000 games
• 120.000 kids
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44. Draw Something
20 Million downloads/6 weeks
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45. • Tablets everywhere!
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51. What are we going to talk about?
Web 1.0 Viral Marketing (PP)
time consumption travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Multitasking
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
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52. 7
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53. How do we spend our time?
TV: 39% 178 min. 4%
6%
Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.
Newspaper: 6% 20 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines
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54. Time & advertisement
TV 3 hours/day/user
Advertisement €200M public + €600 commercial
advertisment/hour TV watching € 0,06
Time online: 1,5 h pp/day
Online adds €500M/yr
Adds € 0,07 pp/h
NewsPapers 20 min/day
€750M adv revenue
Adds € 2,00 pp/h
Magazines18 m/day
Advertisement €700
Reclame inkomsten: € 2,50 pp/ph
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55. Comscore: CPA/CPC
You are not rewarded for what you do
85% never clicks on anything during the month
3% does 80% of the clicks
80% increase in visiting websites within 2 month
100% increase in search
17% increase in offline sales
27% increase in online sales
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60. Why call
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via computer?

61. It’s
personal!
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63. BYOD
CYOD
85% doet het! 50% mag het niet
25% recht! 50% doet het toch
45% werkt eraan! 50% is bereidt
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66. Who talks
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67. Blogs demografie
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69. Online bestedingen
2010: 10 billion euro
2012: 12 billion euro
Web-influenced 48
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miljard bron: thuiswinkel.org

70. Social tools Productinformatie
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71. Product info what else do people buy
what do they recommend?
Description of customers
Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers
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72. Social Media
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83. Customer service
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84. “What are you doing in 140 characters”
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85. 15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
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86. •s
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91. 15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
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92. 15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
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93. 15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
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94. 15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
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95. Social media
in Business
• Collaboration
• Customer care
• Product research
• Monitoring market
• Build Authority
• Events
• Product demo’s
• lead generation
• Target Marketing
• Sell
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97. Internet is pain!
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99. Social Media
2.0
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100. Vincent Everts
www.vincente.nl
www.yubby.com
www.interimic.nl
vincent@everts.net
www.twitter.com/vincente
+31647180864
Monday, April 8, 13