Bij de strategie sessie van Samsung Personeel in Patee Rotterdam hield ik een verhaal over trends in ICT, TV & Mobiel.

1. Innovation 2012
Follow the consumer!
Vincent@Everts.net
+31647180864
@vincente
Slideshare.net/vincente
Friday, January 20, 2012

2. Innovation 2012
Follow the consumer!
Vincent@Everts.net
+31647180864
@vincente
Slideshare.net/vincente
Friday, January 20, 2012

3. Friday, January 20, 2012

4. Friday, January 20, 2012

5. • Einstein?
Friday, January 20, 2012

6. • Einstein?
Friday, January 20, 2012

7. • Einstein?
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8. • Einstein?
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9. Vincent Everts?
Friday, January 20, 2012

10. Vincent Everts?
Friday, January 20, 2012

11. Innovation acceleration
Innovation study trips:
2007: Korea
2008: China
2009: Russia
2010: Brazil
Friday, January 20, 2012

12. Innovation acceleration
Innovation study trips:
2007: Korea
2008: China
2009: Russia
2010: Brazil
Friday, January 20, 2012

13. Tudou.com earlier then
YouTube
Friday, January 20, 2012

14. Tudou.com earlier then
YouTube
Friday, January 20, 2012

15. Social Media
2.0
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16. • Mijn Tools
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17. Videoblogger
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18. Videoblogger
Talk to Me!
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19. • kassa
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20. Friday, January 20, 2012

21. Friday, January 20, 2012

22. Friday, January 20, 2012

23. Friday, January 20, 2012

24. Friday, January 20, 2012

25. Friday, January 20, 2012

26. Ces 2012 Trends
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27. Ces 2012 Trends
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28. Ces 2012 Trends
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29. Ces 2012 Trends
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30. Ces 2012 Trends
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31. Friday, January 20, 2012

32. Blue Ray?
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33. DNLA Allplay
for humans?
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34. internet connected TV
bron: GfK
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35. internet connected TV
2010: 425.000
bron: GfK
Friday, January 20, 2012

36. internet connected TV
2010: 425.000
2011: 820.000
2013: 60%
bron: GfK
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37. Friday, January 20, 2012

38. Friday, January 20, 2012

39. Friday, January 20, 2012

40. Friday, January 20, 2012

41. ESPN 3D World Cup
90%
60%
+5% +15% +17%
+34%
30% +27%
0% Presence
Reclame retentie
Koop intentie
Reclame liking
Reclame Koop Reclame
Kijkplezier
Kijkplezier Aanwezigheid
aandacht intentie genot
2D 3D bron: Engadget HD
Friday, January 20, 2012

42. • 12MM dik
• 10 sec boot
• super screen
• 10H batteries
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43. • Tablets everywhere!
Friday, January 20, 2012

44. • Gorillaglas?
• PLEASE?
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45. Friday, January 20, 2012

46. Friday, January 20, 2012

47. Friday, January 20, 2012

48. Friday, January 20, 2012

49. • Cool @CES2012
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50. • Cool @CES2012
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51. Connected Cars
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52. I can do better!
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53. Friday, January 20, 2012

54. Friday, January 20, 2012

55. Friday, January 20, 2012

56. Friday, January 20, 2012

57. Friday, January 20, 2012

58. Friday, January 20, 2012

59. Volg Vincent Everts live
in zijn elektrische Leaf
- Live auto lifestats
- Live streaming video
- Live Google maps
- Twitter met bestuurder
- Twitter met de auto
- Interviews
Friday, January 20, 2012

60. Not always good!
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61. Not always good!
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62. Olie Future?
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63. Olie Future?
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64. What are we going to talk about?
Friday, January 20, 2012

65. What are we going to talk about?
Web 1.0 Viral Marketing (PP)
time consumption travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Multitasking
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
Friday, January 20, 2012

66. 7
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67. 7
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68. 7
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69. 7
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70. 7
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71. How do we spend our time?
4%
6%
39%
19%
33%
Friday, January 20, 2012

72. How do we spend our time?
TV: 39% 178 min. 4%
6%
Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.
Newspaper: 6% 20 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines
Friday, January 20, 2012

73. Time & advertisement
TV 3 hours/day/user
Advertisement !200M public + !600 commercial
advertisment/hour TV watching ! 0,06
Time online: 1,5 h pp/day
Online adds !500M/yr
Adds ! 0,07 pp/h
NewsPapers 20 min/day
!750M adv revenue
Adds ! 2,00 pp/h
Magazines18 m/day
Advertisement !700
Reclame inkomsten: ! 2,50 pp/ph
Friday, January 20, 2012

74. Friday, January 20, 2012

75. • $32 billion sales
• 1 Billion searches/day
• Money from Adwords
• Almost nothing from
Youtube, Google earth/
map, gmail, apps etc
Friday, January 20, 2012

76. Google adwords
•Easy to set-up
•Easy to budget
•Price per keyword
Also on
YouTube
Friday, January 20, 2012

77. 1991
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78. 1991
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79. 1994
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80. 1994
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81. 1994
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82. 1996
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83. 1996
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84. Friday, January 20, 2012
1997

85. 1999
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86. 1999
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87. Friday, January 20, 2012
2000

88. Friday, January 20, 2012
2001

89. 9200 Nokia
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2001

90. 9200 Nokia
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2001

91. 2002
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92. 2002
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93. 2002
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94. 2002
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95. 2002
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96. Friday, January 20, 2012

97. Friday, January 20, 2012

98. Friday, January 20, 2012

99. Friday, January 20, 2012

100. Friday, January 20, 2012

101. Friday, January 20, 2012

102. Friday, January 20, 2012

103. Friday, January 20, 2012

104. Andy Rubin
2005
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105. Andy Rubin
2005
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106. 2007
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107. 2007
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108. 2007
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109. Friday, January 20, 2012

110. 2007
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111. Friday, January 20, 2012

112. Friday, January 20, 2012

113. Friday, January 20, 2012

114. 2008
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115. 2008
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116. Developers
60
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117. Developers
60
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118. Friday, January 20, 2012

119. Friday, January 20, 2012

120. Friday, January 20, 2012

121. Friday, January 20, 2012

122. Friday, January 20, 2012

123. Friday, January 20, 2012

124. Friday, January 20, 2012

125. Friday, January 20, 2012

126. Friday, January 20, 2012

127. Friday, January 20, 2012

128. Friday, January 20, 2012

129. Friday, January 20, 2012

130. Friday, January 20, 2012

131. Friday, January 20, 2012

132. 68
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133. Friday, January 20, 2012

134. Friday, January 20, 2012

135. Friday, January 20, 2012

136. Friday, January 20, 2012

137. Friday, January 20, 2012

138. §
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139. Friday, January 20, 2012

140. Friday, January 20, 2012

141. Friday, January 20, 2012

142. Friday, January 20, 2012

143. Friday, January 20, 2012

144. Friday, January 20, 2012

145. IMPACT ON BUSINESS
12
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146. Friday, January 20, 2012

147. Friday, January 20, 2012

148. Friday, January 20, 2012

149. Friday, January 20, 2012

150. Friday, January 20, 2012

151. Friday, January 20, 2012

152. Friday, January 20, 2012

153. Friday, January 20, 2012

154. Friday, January 20, 2012

155. DELL Case
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156. DELL Case
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157. Dell notebooks
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158. Dell notebooks
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159. Friday, January 20, 2012

160. Friday, January 20, 2012

161. Friday, January 20, 2012

162. Friday, January 20, 2012

163. Friday, January 20, 2012

164. Friday, January 20, 2012

165. Friday, January 20, 2012

166. Friday, January 20, 2012

167. Friday, January 20, 2012

168. Friday, January 20, 2012

169. Friday, January 20, 2012

170. Friday, January 20, 2012

171. Friday, January 20, 2012

172. Friday, January 20, 2012

173. Friday, January 20, 2012

174. Friday, January 20, 2012

175. Friday, January 20, 2012

176. Friday, January 20, 2012

177. Friday, January 20, 2012

178. E-commerce worldwide
2011: !550B
+15%
Web influenced: !3000B
bron: forrester
Friday, January 20, 2012

179. Online bestedingen
2009: 9 billion euro
2011: 10 billion euro
Web-influenced 48
miljard
Friday, January 20, 2012
bron: thuiswinkel.org

180. Social tools Productinformatie
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181. Social tools Productinformatie
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182. Friday, January 20, 2012

183. Product info what else do people buy
what do they recommend?
Description of customers
Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers
Friday, January 20, 2012

184. 87
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185. 88
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186. 89
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187. Friday, January 20, 2012

188. Friday, January 20, 2012

189. Friday, January 20, 2012

190. Friday, January 20, 2012

191. Friday, January 20, 2012

192. beta
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193. Friday, January 20, 2012

194. Friday, January 20, 2012

195. Friday, January 20, 2012

196. Friday, January 20, 2012

197. YouTube uploads
per minute
Friday, January 20, 2012

198. YouTube uploads
per minute
33
22
11
2007 I 2007 II 2008 I 0
2008 II 2009 I 2009 II 2010 I 2010 II
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199. Friday, January 20, 2012

200. 3 billion video’s /day
48 uur video upload /minute
800 Million Visitors
30 minuten per dag
In 30 days upload equal to 3 USA TV
channels broadcast in 60 years
2 d search engine worldwide
1 billion subscriptions
Friday, January 20, 2012

201. What do they look
bron: Frank N. Magid Media Futures 2010: Online video
Friday, January 20, 2012

202. Who talks
Friday, January 20, 2012

203. Blogs demografie
Bron: Technorati 2008
Friday, January 20, 2012

204. Blogs demografie
Bron: Technorati 2008
Friday, January 20, 2012

205. Blogs demografie
Bron: Technorati 2008
Friday, January 20, 2012

206. Professional
Friday, January 20, 2012

207. Professional
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208. 7 guidelines
1. Know what you are doing
2. Avoid marketing talk
3. Keep it fresh
4. Reinforce company’s core values
5. Encourage employees to use it
6. Create blogging policies
7. Have fine print
Friday, January 20, 2012

209. RSS
Friday, January 20, 2012

210. RSS Readers
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211. RSS Readers
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212. Friday, January 20, 2012

213. Friday, January 20, 2012

214. Social Networking
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215. Friday, January 20, 2012

216. Friday, January 20, 2012

217. Friday, January 20, 2012

218. Friday, January 20, 2012

219. Friday, January 20, 2012

220. Friday, January 20, 2012

221. Friday, January 20, 2012

222. Friday, January 20, 2012

223. “What are you doing in 140 characters”
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224. Friday, January 20, 2012

225. The world is obsessed with Facebook
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226. Internet is pain!
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227. Friday, January 20, 2012

228. Friday, January 20, 2012

229. Friday, January 20, 2012

230. Friday, January 20, 2012

231. Wordprocessing 1951
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232. Wordprocessing 1985
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233. Wordprocessing 1985
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234. Wordprocessing 2008
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235. Wordprocessing 2008
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236. Friday, January 20, 2012

237. Friday, January 20, 2012

238. Online collaboration
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239. Revisions
Friday, January 20, 2012
compare

240. Web 2.0 software
Social bookmarking del.icio.us
Web 2.0 startpagina Netvibes & iGoogle
Online to do lists Ta-da list & Remember the Milk
Peer production news Digg & eKudos
Photo management Flickr & Picasa
Web wordprocessing Google Docs
Online calendar Google Calendar
Project management Basecamp
Mindmapping Mindmeister
Friday, January 20, 2012

241. Get feedback
Friday, January 20, 2012

242. Get feedback
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243. Friday, January 20, 2012

244. Friday, January 20, 2012

245. Friday, January 20, 2012

246. Friday, January 20, 2012

247. Friday, January 20, 2012

248. Friday, January 20, 2012

249. Friday, January 20, 2012

250. Friday, January 20, 2012

251. Friday, January 20, 2012

252. Friday, January 20, 2012

253. Friday, January 20, 2012

254. Friday, January 20, 2012

255. Web 2.0 Trend:
Co-Creation
Friday, January 20, 2012

256. Friday, January 20, 2012

257. Friday, January 20, 2012

258. 49
Friday, January 20, 2012

259. Social Media
2.0
Friday, January 20, 2012

260. Vincent Everts
www.vincente.nl
www.yubby.com
www.interimic.nl
vincent@everts.net
www.twitter.com/vincente
+31647180864
Friday, January 20, 2012