3. InterimIC innovation acceleration
Innovation study trips:
2008: China
2009: Russia
Innovation in
health care:
2006: India
2007: USA
2008: Japan
Healthcare
innovation event
Innovation in
Government
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4. Videoblogger
Talk to Me!
donderdag 21 januari 2010
10. What are we going to talk about?
Web 1.0 Viral Marketing (PP)
time consumption travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Multitasking
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
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13. How do we spend our time?
TV: 39% 178 min.
4%
6%
Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.
Newspaper: 6% 20 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines
donderdag 21 januari 2010
14. Time & advertisement
TV 3 hours/day/user
Advertisement !200M public + !600 commercial
advertisment/hour TV watching ! 0,06
Time online: 1,5 h pp/day
Online adds !500M/yr
Adds ! 0,07 pp/h
NewsPapers 20 min/day
!750M adv revenue
Adds ! 0,50 pp/h
Magazines18 m/day
Advertisement !700
Reclame inkomsten: ! 0,70 pp/ph
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30. E-commerce worldwide
2008: 400 billion euro
2009: 500 miljard euro
+25%
bron: thuiswinkel.org
donderdag 21 januari 2010
31. Social tools Productinformatie
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32. Product info what else do people buy
what do they recommend?
Description of customers
Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers
donderdag 21 januari 2010
33. kindle
Buy books wirelessly
Download everything
wirelessly
E-ink technologie reads
the best
240.000 titels
30 hours battery &
fantastic userinterface
donderdag 21 januari 2010
50. 7 guidelines
1. Know what you are doing
2. Avoid marketing talk
3. Keep it fresh
4. Reinforce company’s core values
5. Encourage employees to use it
6. Create blogging policies
7. Have fine print
donderdag 21 januari 2010
73. Revisions
Onlinecompare
collaboration
donderdag 21 januari 2010
74. Web 2.0 software
Social bookmarking del.icio.us
Web 2.0 startpagina Netvibes & iGoogle
Online to do lists Ta-da list & Remember the Milk
Peer production news Digg & eKudos
Photo management Flickr & Picasa
Web wordprocessing Google Docs
Online calendar Google Calendar
Project management Basecamp
Mindmapping Mindmeister
donderdag 21 januari 2010
99. Growth of YouTube
300 now:
13 hour of video
millions of unique visitors
added every
minute
225 march 2007
Viacom sues YouTube
for $1 miljard
october 2006
Google buys
150 july 2006 YouTube for
Daily more then $1,65 billion
april 2005 100 million
first video
watched videos
75 and 65.000 added
0
jan 2005 june 2005 jan 2006 june 2006 jan 2007 jun
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100. Internetvideo
is not just
YouTube!
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106. Online video is the most
popular online entertainment,
with more than 1 in 2 (50%)
Europeans watching video
An increase of over
300% since 2006
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107. TV can survive next to
PVR & internet
But doesn’t
receive undivided
attention...
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108. TV vs Web viewing
Obama inauguration
35.5M TV viewers
69.8M Web viewers
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109. With these HD devices
anyone can do it!
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110. Easy & everywhere
• Create videos with ease
• Let customers create
videos about you
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111. Lifestreaming
• Quick & easy -
live with 1 click
• If you have a webcam
you can stream
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114. Lifestreaming
• Live streaming on mobile
phone
• Nokia, iPhone, Blackberry
• Put on blogs, facebook
• Robert Scoble popularized
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115. Lifestreaming
Life blogging with mobile
without installation
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116. Make your
own company
TV Channel
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117. Find
35+ sources (more on the way)
Find, Collect, Publish
donderdag 21 januari 2010