Hoe beinvloed de toekomst van communicatie onze besluitvorming & ecommerce?

1. Social innovatie 2011
volg de consument! Vincent@Everts.net
+31647180864
@vincente
Slideshare.net/vincente
Saturday, November 5, 2011

2. Social innovatie 2011
volg de consument! Vincent@Everts.net
+31647180864
@vincente
Slideshare.net/vincente
Saturday, November 5, 2011

3. • Einstein?
Saturday, November 5, 2011

4. • Einstein?
Saturday, November 5, 2011

5. • Einstein?
Saturday, November 5, 2011

6. • Einstein?
Saturday, November 5, 2011

7. Saturday, November 5, 2011

8. Saturday, November 5, 2011

9. Saturday, November 5, 2011

10. Saturday, November 5, 2011

11. Saturday, November 5, 2011

12. Saturday, November 5, 2011

13. Volg Vincent Everts live
in zijn elektrische Leaf
- Live auto lifestats
- Live streaming video
- Live Google maps
- Twitter met bestuurder
- Twitter met de auto
- Interviews
Saturday, November 5, 2011

14. Nadelen!
Saturday, November 5, 2011

15. Nadelen!
Saturday, November 5, 2011

16. U heeft de toekomst!
Saturday, November 5, 2011

17. U heeft de toekomst!
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18. Saturday, November 5, 2011

19. Saturday, November 5, 2011

20. Saturday, November 5, 2011

21. Saturday, November 5, 2011

22. Saturday, November 5, 2011

23. Saturday, November 5, 2011

24. Vincent Everts?
Saturday, November 5, 2011

25. Vincent Everts?
Saturday, November 5, 2011

26. Innovation acceleration
Innovation study trips:
2008: China
2009: Russia
2010: Brazil
Saturday, November 5, 2011

27. Innovation acceleration
Innovation study trips:
2008: China
2009: Russia
2010: Brazil
Saturday, November 5, 2011

28. Tudou.com earlier then
YouTube
Saturday, November 5, 2011

29. Tudou.com earlier then
YouTube
Saturday, November 5, 2011

30. Social Media
2.0
Saturday, November 5, 2011

31. • Mijn Tools
Saturday, November 5, 2011

32. Videoblogger
Saturday, November 5, 2011

33. Videoblogger
Talk to Me!
Saturday, November 5, 2011

34. • kassa
Saturday, November 5, 2011

35. Saturday, November 5, 2011

36. Saturday, November 5, 2011

37. Saturday, November 5, 2011

38. Saturday, November 5, 2011

39. Saturday, November 5, 2011

40. Saturday, November 5, 2011

41. •
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42. Saturday, November 5, 2011

43. Saturday, November 5, 2011

44. Saturday, November 5, 2011

45. Saturday, November 5, 2011

46. Saturday, November 5, 2011

47. Saturday, November 5, 2011

48. Saturday, November 5, 2011

49. Power of
online Video
Saturday, November 5, 2011

50. Saturday, November 5, 2011

51. YouTube uploads
per minuut
Saturday, November 5, 2011

52. YouTube uploads
per minuut
33
22
11
2007 I 2007 II 2008 I 0
2008 II 2009 I 2009 II 2010 I 2010 II
Saturday, November 5, 2011

53. Saturday, November 5, 2011

54. 2 miljard video’s per dag
33 uur video upload per minuut
Bezoekers 15 minuten per dag
In 60 dagen wordt net zoveel geupload als
3 TV kanalen in 60 jaar uitzenden
2 de zoekmachine wereldwijd
1 miljard abonnees
Saturday, November 5, 2011

55. Saturday, November 5, 2011

56. 3 miljoen leden gebruiken
auto-share om video’s te delen
1 Tweet levert 7 bezoekers
Video consumptie per dag:
Facebook: 46.2 jaar
MySpace: 5.6 jaar
Orkut: 12.7 jaar
Hi5: 1.2 jaar
Saturday, November 5, 2011

57. Multi screen
Saturday, November 5, 2011

58. Gebruiksverdeling
bron: twist 2011
Saturday, November 5, 2011

59. Saturday, November 5, 2011

60. iPhone 4
Saturday, November 5, 2011

61. Saturday, November 5, 2011

62. Saturday, November 5, 2011

63. Make your
own company
TV Channel
Saturday, November 5, 2011

64. Make your
own company
TV Channel
Saturday, November 5, 2011

65. www.yubby.com
Saturday, November 5, 2011

66. www.yubby.com
Saturday, November 5, 2011

67. Automatisch zoeken
op 30 video netwerken
Saturday, November 5, 2011

68. www.yubby.com
Saturday, November 5, 2011

69. Eerste week:
2.000 ingezonden video’s
300.000 unieke kijkers
www.yubby.com
Saturday, November 5, 2011

70. Future of TV?
Saturday, November 5, 2011

71. Saturday, November 5, 2011

72. Saturday, November 5, 2011

73. Opkomst
internet connected TV
bron: GfK
Saturday, November 5, 2011

74. Opkomst
internet connected TV
2010: 425.000
bron: GfK
Saturday, November 5, 2011

75. Opkomst
internet connected TV
2010: 425.000
2011: 820.000
2013: 60%
bron: GfK
Saturday, November 5, 2011

76. Saturday, November 5, 2011

77. Saturday, November 5, 2011

78. Saturday, November 5, 2011

79. Saturday, November 5, 2011

80. Saturday, November 5, 2011

81. Saturday, November 5, 2011

82. • Geen verschil tussen passieve of actieve
3D brillen
• Na 8 kijkuren / 5 dagen lang geen
negatieve effecten op gezondheid
Saturday, November 5, 2011

83. ESPN 3D World Cup bevindingen
90%
60%
+5% +15% +17%
+34%
30% +27%
0% Presence
Reclame retentie
Koop intentie
Reclame liking
Reclame Koop Reclame
Kijkplezier
Kijkplezier Aanwezigheid
aandacht intentie genot
2D 3D bron: Engadget HD
Saturday, November 5, 2011

84. News
Saturday, November 5, 2011

85. Saturday, November 5, 2011

86. Saturday, November 5, 2011

87. Saturday, November 5, 2011

88. Saturday, November 5, 2011

89. Saturday, November 5, 2011

90. Saturday, November 5, 2011

91. Saturday, November 5, 2011

92. Saturday, November 5, 2011

93. Saturday, November 5, 2011

94. What are we going to talk about?
Saturday, November 5, 2011

95. What are we going to talk about?
Web 1.0 Viral Marketing (PP)
time consumption travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Multitasking
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
Saturday, November 5, 2011

96. 7
Saturday, November 5, 2011

97. 7
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98. 7
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99. 7
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100. 7
Saturday, November 5, 2011

101. How do we spend our time?
4%
6%
39%
19%
33%
Saturday, November 5, 2011

102. How do we spend our time?
TV: 39% 178 min. 4%
6%
Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.
Newspaper: 6% 20 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines
Saturday, November 5, 2011

103. Time & advertisement
TV 3 hours/day/user
Advertisement !200M public + !600 commercial
advertisment/hour TV watching ! 0,06
Time online: 1,5 h pp/day
Online adds !500M/yr
Adds ! 0,07 pp/h
NewsPapers 20 min/day
!750M adv revenue
Adds ! 2,00 pp/h
Magazines18 m/day
Advertisement !700
Reclame inkomsten: ! 2,50 pp/ph
Saturday, November 5, 2011

104. Saturday, November 5, 2011

105. Saturday, November 5, 2011

106. Comscore: CPA/CPC
You are not rewarded for what you do
Saturday, November 5, 2011

107. Comscore: CPA/CPC
You are not rewarded for what you do
85% never clicks on anything during the month
3% does 80% of the clicks
80% increase in visiting websites within 2 month
100% increase in search
17% increase in offline sales
27% increase in online sales
Saturday, November 5, 2011

108. • $32 billion sales
• 1 Billion searches/day
• Money from Adwords
• Almost nothing from
Youtube, Google earth/
map, gmail, apps etc
Saturday, November 5, 2011

109. Google adwords
•Easy to set-up
•Easy to budget
•Price per keyword
Also on
YouTube
Saturday, November 5, 2011

110. 1991
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111. 1991
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112. 1994
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113. 1994
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114. 1994
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115. 1996
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116. 1996
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117. 1997
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118. 1999
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119. 1999
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120. 2000
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121. 2001
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122. 9200 Nokia
2001
Saturday, November 5, 2011

123. 9200 Nokia
2001
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124. 2002
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125. 2002
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126. 2002
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127. 2002
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128. 2002
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129. Saturday, November 5, 2011

130. Saturday, November 5, 2011

131. Saturday, November 5, 2011

132. Saturday, November 5, 2011

133. Saturday, November 5, 2011

134. Saturday, November 5, 2011

135. Saturday, November 5, 2011

136. Saturday, November 5, 2011

137. Andy Rubin
2005
Saturday, November 5, 2011

138. Andy Rubin
2005
Saturday, November 5, 2011

139. 2007
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140. 2007
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141. 2007
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142. Saturday, November 5, 2011

143. 2007
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144. Saturday, November 5, 2011

145. Saturday, November 5, 2011

146. Saturday, November 5, 2011

147. 2008
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148. 2008
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149. Developers
77
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150. Developers
77
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151. Saturday, November 5, 2011

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160. Saturday, November 5, 2011

161. Saturday, November 5, 2011

162. Saturday, November 5, 2011

163. Saturday, November 5, 2011

164. Saturday, November 5, 2011

165. Why call
Saturday, November 5, 2011
via computer?

166. It’s
personal!
Saturday, November 5, 2011

167. It’s
personal!
Saturday, November 5, 2011

168. It’s
personal!
Saturday, November 5, 2011

169. Saturday, November 5, 2011

170. Saturday, November 5, 2011

171. MS Paid $6bn for online
advertising company aQuantive
in 2007
$40B for Tmobile USA
Saturday, November 5, 2011

172. MS Paid $6bn for online
advertising company aQuantive 668M clients
in 2007 145M active users/month
207B minutes +39B minutes 2010
$40B for Tmobile USA $13/$52 user
$5/yr
$860M/2010
9x Sales
Business?
Saturday, November 5, 2011

173. MS Paid $6bn for online
advertising company aQuantive 668M clients
in 2007 145M active users/month
207B minutes +39B minutes 2010
$40B for Tmobile USA $13/$52 user
$5/yr
“Microsoft has $860M/2010
always had the 9x Sales
ability to take really Business?
great technology
and ruin it”
Saturday, November 5, 2011

174. Saturday, November 5, 2011

175. Saturday, November 5, 2011

176. Saturday, November 5, 2011

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180. Saturday, November 5, 2011

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182. Saturday, November 5, 2011

183. Saturday, November 5, 2011

184. 94
Saturday, November 5, 2011

185. Vision 2020
enterprise
mobility
Saturday, November 5, 2011

186. Vision 2020
enterprise
mobility
Saturday, November 5, 2011

187. Saturday, November 5, 2011

188. Saturday, November 5, 2011

189. Saturday, November 5, 2011

190. Saturday, November 5, 2011

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201. Saturday, November 5, 2011

202. Saturday, November 5, 2011

203. §
Saturday, November 5, 2011

204. Saturday, November 5, 2011

205. Saturday, November 5, 2011

206. Saturday, November 5, 2011

207. Saturday, November 5, 2011

208. Saturday, November 5, 2011

209. Saturday, November 5, 2011

210. Saturday, November 5, 2011

211. 103
Saturday, November 5, 2011

212. Tablet market in 2014
104
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213. 105
Saturday, November 5, 2011

214. 106
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215. 106
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216. SonicView
Saturday, November 5, 2011

217. Saturday, November 5, 2011

218. Saturday, November 5, 2011

219. IMPACT ON BUSINESS
12
Saturday, November 5, 2011

220. Saturday, November 5, 2011

221. Saturday, November 5, 2011

222. Saturday, November 5, 2011

223. Saturday, November 5, 2011

224. Saturday, November 5, 2011

225. Saturday, November 5, 2011

226. Saturday, November 5, 2011

227. Saturday, November 5, 2011

228. Saturday, November 5, 2011

229. DELL Case
Saturday, November 5, 2011

230. DELL Case
Saturday, November 5, 2011

231. Dell notebooks
Saturday, November 5, 2011

232. Dell notebooks
Saturday, November 5, 2011

233. Saturday, November 5, 2011

234. Saturday, November 5, 2011

235. Saturday, November 5, 2011

236. Saturday, November 5, 2011

237. Saturday, November 5, 2011

238. Saturday, November 5, 2011

239. 17
Saturday, November 5, 2011

240. 17
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241. 17
Saturday, November 5, 2011

242. 17
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243. Saturday, November 5, 2011

244. Saturday, November 5, 2011

245. tekst
Saturday, November 5, 2011

246. tekst
Saturday, November 5, 2011

247. Saturday, November 5, 2011

248. Saturday, November 5, 2011

249. Saturday, November 5, 2011

250. Saturday, November 5, 2011

251. Saturday, November 5, 2011

252. Saturday, November 5, 2011

253. Saturday, November 5, 2011

254. Saturday, November 5, 2011

255. Saturday, November 5, 2011

256. Saturday, November 5, 2011

257. Saturday, November 5, 2011

258. Saturday, November 5, 2011

259. Saturday, November 5, 2011

260. E-commerce worldwide
2010: !500B
+15%
Web influenced: !3000B
bron: forrester
Saturday, November 5, 2011

261. Online bestedingen
2009: 7,3 miljard euro
2010: 9 miljard euro
Web-influenced 48
miljard
Saturday, November 5, 2011
bron: thuiswinkel.org

262. Social tools Productinformatie
Saturday, November 5, 2011

263. Social tools Productinformatie
Saturday, November 5, 2011

264. Saturday, November 5, 2011

265. Product info what else do people buy
what do they recommend?
Description of customers
Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers
Saturday, November 5, 2011

266. kindle
Saturday, November 5, 2011

267. kindle
Buy books wirelessly
Download everything
wirelessly
E-ink technologie reads
the best
240.000 titels
30 hours battery &
fantastic userinterface
Saturday, November 5, 2011

268. Saturday, November 5, 2011

269. Saturday, November 5, 2011

270. Saturday, November 5, 2011

271. Saturday, November 5, 2011

272. Saturday, November 5, 2011

273. Saturday, November 5, 2011

274. Saturday, November 5, 2011

275. 129
Saturday, November 5, 2011

276. Negroponte
130
Saturday, November 5, 2011

277. Negroponte
130
Saturday, November 5, 2011

278. Negroponte
130
Saturday, November 5, 2011

279. Negroponte
130
Saturday, November 5, 2011

280. Negroponte
130
Saturday, November 5, 2011

281. Negroponte
130
Saturday, November 5, 2011

282. Are books going away?
131
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283. 132
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284. 133
Saturday, November 5, 2011

285. 134
Saturday, November 5, 2011

286. Saturday, November 5, 2011

287. Saturday, November 5, 2011

288. Saturday, November 5, 2011

289. Saturday, November 5, 2011

290. Saturday, November 5, 2011

291. beta
Saturday, November 5, 2011

292. Saturday, November 5, 2011

293. Saturday, November 5, 2011

294. Saturday, November 5, 2011

295. Who talks
Saturday, November 5, 2011

296. Blogs demografie
Bron: Technorati 2008
Saturday, November 5, 2011

297. Blogs demografie
Bron: Technorati 2008
Saturday, November 5, 2011

298. Blogs demografie
Bron: Technorati 2008
Saturday, November 5, 2011

299. Free
Saturday, November 5, 2011

300. Free
Saturday, November 5, 2011

301. Professional
Saturday, November 5, 2011

302. Professional
Saturday, November 5, 2011

303. 7 guidelines
1. Know what you are doing
2. Avoid marketing talk
3. Keep it fresh
4. Reinforce company’s core values
5. Encourage employees to use it
6. Create blogging policies
7. Have fine print
Saturday, November 5, 2011

304. RSS
Saturday, November 5, 2011

305. RSS Readers
Saturday, November 5, 2011

306. RSS Readers
Saturday, November 5, 2011

307. Saturday, November 5, 2011

308. Saturday, November 5, 2011

309. Social Networking
Saturday, November 5, 2011

310. Saturday, November 5, 2011

311. Saturday, November 5, 2011

312. Saturday, November 5, 2011

313. Saturday, November 5, 2011

314. Saturday, November 5, 2011

315. Saturday, November 5, 2011

316. Saturday, November 5, 2011

317. Saturday, November 5, 2011

318. “What are you doing in 140 characters”
Saturday, November 5, 2011

319. Saturday, November 5, 2011

320. The world is obsessed with Facebook
Saturday, November 5, 2011

321. Internet is pain!
Saturday, November 5, 2011

322. Saturday, November 5, 2011

323. Saturday, November 5, 2011

324. Saturday, November 5, 2011

325. Saturday, November 5, 2011

326. Wordprocessing 1951
Saturday, November 5, 2011

327. Wordprocessing 1985
Saturday, November 5, 2011

328. Wordprocessing 1985
Saturday, November 5, 2011

329. Wordprocessing 2008
Saturday, November 5, 2011

330. Wordprocessing 2008
Saturday, November 5, 2011

331. Saturday, November 5, 2011

332. Saturday, November 5, 2011

333. Online collaboration
Saturday, November 5, 2011

334. Revisions
Saturday, November 5, 2011
compare

335. Web 2.0 software
Social bookmarking del.icio.us
Web 2.0 startpagina Netvibes & iGoogle
Online to do lists Ta-da list & Remember the Milk
Peer production news Digg & eKudos
Photo management Flickr & Picasa
Web wordprocessing Google Docs
Online calendar Google Calendar
Project management Basecamp
Mindmapping Mindmeister
Saturday, November 5, 2011

336. Get feedback
Saturday, November 5, 2011

337. Get feedback
Saturday, November 5, 2011

338. Saturday, November 5, 2011

339. Saturday, November 5, 2011

340. Saturday, November 5, 2011

341. Saturday, November 5, 2011

342. Saturday, November 5, 2011

343. Saturday, November 5, 2011

344. Saturday, November 5, 2011

345. Saturday, November 5, 2011

346. Saturday, November 5, 2011

347. Saturday, November 5, 2011

348. Saturday, November 5, 2011

349. Saturday, November 5, 2011

350. Web 2.0 Trend:
Co-Creation
Saturday, November 5, 2011

351. Saturday, November 5, 2011

352. Saturday, November 5, 2011

353. 49
Saturday, November 5, 2011

354. Social Media
2.0
Saturday, November 5, 2011

355. Vincent Everts
www.vincente.nl
www.yubby.com
www.interimic.nl
vincent@everts.net
www.twitter.com/vincente
+31647180864
Saturday, November 5, 2011