1. Vincent@Everts.net
Lumesse Software +31647180864
@vincente
Eye Amsterdam Slideshare.net/vincente
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2. Wednesday, December 12, 12

3. Volg Vincent Everts live
in zijn elektrische Leaf
- Live auto lifestats
- Live streaming video
- Live Google maps
- Twitter met bestuurder
- Twitter met de auto
- Interviews
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4. De toekomst is..
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5. De toekomst is..
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6. Wednesday, December 12, 12

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16. Wednesday, December 12, 12

17. Not always good!
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18. Not always good!
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19. Wednesday, December 12, 12

20. Tesla Model S
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21. Tesla Model S
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22. Tesla Model S
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23. Wednesday, December 12, 12

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25. Wednesday, December 12, 12

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28. Wednesday, December 12, 12

29. Vincent Everts?
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30. Vincent Everts?
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31. Social Media
2.0
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32. • Mijn Tools
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33. Videoblogger
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34. Videoblogger
Talk to Me!
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35. Wednesday, December 12, 12

36. Wednesday, December 12, 12

37. Wednesday, December 12, 12

38. incrowd: capture events, together
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39. incrowd user experience
Phase 1
People search the event they are
attending, watch photos and videos
already taken and join in.
1
2
4
3
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40. Wednesday, December 12, 12

41. ANWB & video
Videos
So far over 2.000 videos
have been published
which generated almost
40.000 unique viewers.
Click to watch on
YouTube
23
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42. 24
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43. Wednesday, December 12, 12

44. DELL Case
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45. DELL Case
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46. Dell notebooks
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47. Dell notebooks
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48. Wednesday, December 12, 12

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53. Wednesday, December 12, 12

54. Dell & Social Media
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55. Dell social media
• 100k employees
• 12 people listen to conversation
• 15 people create policy
• 30.000 did SMACU Training & can listen
• 4.000 can speak on behalf of Dell on
Twitter/Facebook/Blogs
• Integrated in archiving systems
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56. • 2007 Twitter: Whats hot?
• 2009 4Square Which locations are hot?
• 2012 Highlight: Location based social media
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57. Location based
Social Media
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58. Location based
Social Media
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59. Location based
Social Media
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60. Location based
Social Media
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61. White pages Appje
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62. Whit.li api
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63. Whit.li api
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64. Whit.li api
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65. Whit.li api
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66. Wednesday, December 12, 12

67. 4G mooie toekomst
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68. 4G mooie toekomst
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69. 4G mooie toekomst
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70. 4G mooie toekomst
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71. 4G mooie toekomst
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72. Lytro camera
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73. Lytro camera
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74. Lytro camera
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75. Wednesday, December 12, 12

76. Wednesday, December 12, 12

77. WeVideo
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78. Urthecast
Earth HD streaming
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79. • Tablets everywhere!
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85. Wednesday, December 12, 12

86. Internet is pain!
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92. Wednesday, December 12, 12

93. What are we going to talk about?
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94. What are we going to talk about?
Web 1.0 Viral Marketing (PP)
time consumption travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Multitasking
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
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95. 7
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96. 7
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97. 7
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98. 7
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99. 7
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100. 2.4 miljard
internetgebruikers
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101. 95%
Internet
penetratie
in Nederland
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102. 107 biljoen
E-mails verzonden
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103. 295 miljard
E-mails verzonden per dag
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104. 89.1% SPAM
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105. Aantal blogs
152 miljoen
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106. 1 miljard
WhatsApp berichten per dag
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107. 97% Weten wat
social media is
68%social media
Gebruiken
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108. 1000
miljoen
Facebook
gebruikers
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109. Wednesday, December 12, 12

110. 500 miljoen
Twitter accounts
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111. Wednesday, December 12, 12

112. 3 miljoen
Nederlanders op Linkedin
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113. Wednesday, December 12, 12

114. Wednesday, December 12, 12

115. Wednesday, December 12, 12

116. How do we spend our time?
4%
6%
39%
19%
33%
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117. How do we spend our time?
TV: 39% 178 min. 4%
6%
Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.
Newspaper: 6% 20 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines
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118. • $32 billion sales
• 1 Billion searches/day
• Money from Adwords
• Almost nothing from
Youtube, Google earth/
map, gmail, apps etc
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119. Google adwords
•Easy to set-up
•Easy to budget
•Price per keyword
Also on
YouTube
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133. Andy Rubin
We are building an
industrial/corporate
Android
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134. BYOD
CYOD
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135. BYOD
CYOD
85% doet het!
25% recht!
45% werkt eraan!
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136. BYOD
CYOD
85% doet het! 50% mag het niet
25% recht! 50% doet het toch
45% werkt eraan! 50% is bereidt
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145. 81
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146. Wordprocessing 1951
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147. Wordprocessing 1985
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148. Wordprocessing 1985
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149. Wordprocessing 2008
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150. Wordprocessing 2008
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151. Wednesday, December 12, 12

152. Wednesday, December 12, 12

153. Online collaboration
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154. Revisions
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compare

155. Office 365
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156. Office 365
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157. Office 365
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158. Office 365
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159. Web 2.0 software
Social bookmarking del.icio.us
Web 2.0 startpagina Netvibes & iGoogle
Online to do lists Ta-da list & Remember the Milk
Peer production news Digg & eKudos
Photo management Flickr & Picasa
Web wordprocessing Google Docs
Online calendar Google Calendar
Project management Basecamp
Mindmapping Mindmeister
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160. IMPACT ON BUSINESS
12
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170. 17
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171. 17
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172. 17
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173. 17
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174. Online bestedingen
2009: 9 billion euro
2011: 10 billion euro
Web-influenced 48
miljard
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bron: thuiswinkel.org

175. Social tools Productinformatie
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176. Social tools Productinformatie
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177. Wednesday, December 12, 12

178. Product info what else do people buy
what do they recommend?
Description of customers
Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers
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179. beta
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182. Wednesday, December 12, 12

183. Wednesday, December 12, 12

184. YouTube uploads
per minute
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185. YouTube uploads
per minute
33
22
11
2007 I 2007 II 2008 I 0
2008 II 2009 I 2009 II 2010 I 2010 II
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186. Who talks
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187. Blogs demografie
Bron: Technorati 2008
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188. Blogs demografie
Bron: Technorati 2008
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189. Blogs demografie
Bron: Technorati 2008
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190. Free
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191. Free
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192. Professional
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193. Professional
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194. 7 guidelines
1. Know what you are doing
2. Avoid marketing talk
3. Keep it fresh
4. Reinforce company’s core values
5. Encourage employees to use it
6. Create blogging policies
7. Have fine print
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195. RSS
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196. RSS Readers
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197. RSS Readers
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198. Wednesday, December 12, 12

199. Wednesday, December 12, 12

200. Social Networking
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201. Wednesday, December 12, 12

202. Wednesday, December 12, 12

203. Customer service
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204. Customer service
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205. “What are you doing in 140 characters”
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206. 15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
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207. Wednesday, December 12, 12

208. The world is obsessed with Facebook
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209. 15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
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210. 15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
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211. •s
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212. •s
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213. Wednesday, December 12, 12

214. Web 2.0 Trend:
Co-Creation
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215. Wednesday, December 12, 12

216. Wednesday, December 12, 12

217. 49
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218. Social Media
2.0
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219. Vincent Everts
www.vincente.nl
www.yubby.com
www.interimic.nl
vincent@everts.net
www.twitter.com/vincente
+31647180864
Wednesday, December 12, 12