The latet in digital marketing technology

1. Vincent@Everts.net
Whats Next? +31647180864
@vincente
Slideshare.net/vincente
Sunday, September 4, 2011

2. Vincent@Everts.net
Whats Next? +31647180864
@vincente
Slideshare.net/vincente
Sunday, September 4, 2011

3. Vincent Everts?
Sunday, September 4, 2011

4. Vincent Everts?
Sunday, September 4, 2011

5. Innovation acceleration
Innovation study trips:
2008: China
2009: Russia
2010: Brazil
Sunday, September 4, 2011

6. Innovation acceleration
Innovation study trips:
2008: China
2009: Russia
2010: Brazil
Sunday, September 4, 2011

7. Tudou.com earlier then
YouTube
Sunday, September 4, 2011

8. Tudou.com earlier then
YouTube
Sunday, September 4, 2011

9. Social Media
2.0
Sunday, September 4, 2011

10. • Mijn Tools
Sunday, September 4, 2011

11. Videoblogger
Sunday, September 4, 2011

12. Videoblogger
Talk to Me!
Sunday, September 4, 2011

13. • kassa
Sunday, September 4, 2011

14. Sunday, September 4, 2011

15. Sunday, September 4, 2011

16. Sunday, September 4, 2011

17. Sunday, September 4, 2011

18. Sunday, September 4, 2011

19. Sunday, September 4, 2011

20. Sunday, September 4, 2011

21. Sunday, September 4, 2011

22. Sunday, September 4, 2011

23. Future of TV?
Sunday, September 4, 2011

24. Sunday, September 4, 2011

25. Sunday, September 4, 2011

26. Opkomst
internet connected TV
bron: GfK
Sunday, September 4, 2011

27. Opkomst
internet connected TV
2010: 425.000
bron: GfK
Sunday, September 4, 2011

28. Opkomst
internet connected TV
2010: 425.000
2011: 820.000
2013: 60%
bron: GfK
Sunday, September 4, 2011

29. Internet + televisie = Philips Net TV
Sunday, September 4, 2011

30. Sunday, September 4, 2011

31. On demand IP video
Sunday, September 4, 2011

32. Apple TV
Sunday, September 4, 2011

33. Sunday, September 4, 2011

34. Sunday, September 4, 2011

35. Sunday, September 4, 2011

36. Sunday, September 4, 2011

37. Sunday, September 4, 2011

38. Sunday, September 4, 2011

39. Sunday, September 4, 2011

40. Sunday, September 4, 2011

41. Sunday, September 4, 2011

42. Make your
own company
TV Channel
Sunday, September 4, 2011

43. Make your
own company
TV Channel
Sunday, September 4, 2011

44. www.yubby.com
Sunday, September 4, 2011

45. www.yubby.com
Sunday, September 4, 2011

46. Automatisch zoeken
op 30 video netwerken
Sunday, September 4, 2011

47. www.yubby.com
Sunday, September 4, 2011

48. Eerste week:
2.000 ingezonden video’s
300.000 unieke kijkers
www.yubby.com
Sunday, September 4, 2011

49. Sunday, September 4, 2011

50. Sunday, September 4, 2011

51. Sunday, September 4, 2011

52. Sunday, September 4, 2011

53. Sunday, September 4, 2011

54. Volg Vincent Everts live
in zijn elektrische Leaf
- Live auto lifestats
- Live streaming video
- Live Google maps
- Twitter met bestuurder
- Twitter met de auto
- Interviews
Sunday, September 4, 2011

55. Volg Vincent Everts live
in zijn elektrische Leaf
Sunday, September 4, 2011

56. What are we going to talk about?
Sunday, September 4, 2011

57. What are we going to talk about?
Web 1.0 Viral Marketing (PP)
time consumption travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Multitasking
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
Sunday, September 4, 2011

58. Web
1.0
Sunday, September 4, 2011

59. Web
1.0
Sunday, September 4, 2011

60. 7
Sunday, September 4, 2011

61. 7
Sunday, September 4, 2011

62. 7
Sunday, September 4, 2011

63. 7
Sunday, September 4, 2011

64. 7
Sunday, September 4, 2011

65. How do we spend our time?
4%
6%
39%
19%
33%
Sunday, September 4, 2011

66. How do we spend our time?
TV: 39% 178 min. 4%
6%
Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.
Newspaper: 6% 20 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines
Sunday, September 4, 2011

67. Sunday, September 4, 2011

68. Time & advertisement
TV 3 hours/day/user
Advertisement !200M public + !600 commercial
advertisment/hour TV watching ! 0,06
Time online: 1,5 h pp/day
Online adds !500M/yr
Adds ! 0,07 pp/h
NewsPapers 20 min/day
!750M adv revenue
Adds ! 2,00 pp/h
Magazines18 m/day
Advertisement !700
Reclame inkomsten: ! 2,50 pp/ph
Sunday, September 4, 2011

69. Sunday, September 4, 2011

70. Sunday, September 4, 2011

71. Sunday, September 4, 2011

72. Comscore: CPA/CPC
You are not rewarded for what you do
Sunday, September 4, 2011

73. Comscore: CPA/CPC
You are not rewarded for what you do
85% never clicks on anything during the month
3% does 80% of the clicks
80% increase in visiting websites within 2 month
100% increase in search
17% increase in offline sales
27% increase in online sales
Sunday, September 4, 2011

74. • $32 billion sales
• 1 Billion searches/day
• Money from Adwords
• Almost nothing from
Youtube, Google earth/
map, gmail, apps etc
Sunday, September 4, 2011

75. Google adwords
•Easy to set-up
•Easy to budget
•Price per keyword
Also on
YouTube
Sunday, September 4, 2011

76. Sunday, September 4, 2011

77. Sunday, September 4, 2011

78. Sunday, September 4, 2011

79. Sunday, September 4, 2011

80. Sunday, September 4, 2011

81. Sunday, September 4, 2011

82. Sunday, September 4, 2011

83. Sunday, September 4, 2011

84. Sunday, September 4, 2011

85. Sunday, September 4, 2011

86. Sunday, September 4, 2011

87. Sunday, September 4, 2011

88. Sunday, September 4, 2011

89. Why call
Sunday, September 4, 2011
via computer?

90. It’s
personal!
Sunday, September 4, 2011

91. It’s
personal!
Sunday, September 4, 2011

92. It’s
personal!
Sunday, September 4, 2011

93. Sunday, September 4, 2011

94. Sunday, September 4, 2011

95. MS Paid $6bn for online
advertising company aQuantive
in 2007
$40B for Tmobile USA
Sunday, September 4, 2011

96. MS Paid $6bn for online
advertising company aQuantive 668M clients
in 2007 145M active users/month
207B minutes +39B minutes 2010
$40B for Tmobile USA $13/$52 user
$5/yr
$860M/2010
9x Sales
Business?
Sunday, September 4, 2011

97. MS Paid $6bn for online
advertising company aQuantive 668M clients
in 2007 145M active users/month
207B minutes +39B minutes 2010
$40B for Tmobile USA $13/$52 user
$5/yr
“Microsoft has $860M/2010
always had the 9x Sales
ability to take really Business?
great technology
and ruin it”
Sunday, September 4, 2011

98. Sunday, September 4, 2011

99. Sunday, September 4, 2011

100. Sunday, September 4, 2011

101. Sunday, September 4, 2011

102. Sunday, September 4, 2011

103. Sunday, September 4, 2011

104. Sunday, September 4, 2011

105. Sunday, September 4, 2011

106. Sunday, September 4, 2011

107. Complexity is huge! TBG-digital
Sunday, September 4, 2011

108. Sunday, September 4, 2011

109. Sunday, September 4, 2011

110. Sunday, September 4, 2011

111. Sunday, September 4, 2011

112. Sunday, September 4, 2011

113. Sunday, September 4, 2011

114. §
Sunday, September 4, 2011

115. Sunday, September 4, 2011

116. Sunday, September 4, 2011

117. Sunday, September 4, 2011

118. Sunday, September 4, 2011

119. Sunday, September 4, 2011

120. Sunday, September 4, 2011

121. Sunday, September 4, 2011

122. IMPACT ON BUSINESS
12
Sunday, September 4, 2011

123. Sunday, September 4, 2011

124. Sunday, September 4, 2011

125. Sunday, September 4, 2011

126. Sunday, September 4, 2011

127. Sunday, September 4, 2011

128. Sunday, September 4, 2011

129. Sunday, September 4, 2011

130. Sunday, September 4, 2011

131. Sunday, September 4, 2011

132. DELL Case
Sunday, September 4, 2011

133. DELL Case
Sunday, September 4, 2011

134. Dell notebooks
Sunday, September 4, 2011

135. Dell notebooks
Sunday, September 4, 2011

136. Sunday, September 4, 2011

137. Sunday, September 4, 2011

138. Sunday, September 4, 2011

139. Sunday, September 4, 2011

140. Sunday, September 4, 2011

141. Sunday, September 4, 2011

142. 17
Sunday, September 4, 2011

143. 17
Sunday, September 4, 2011

144. 17
Sunday, September 4, 2011

145. 17
Sunday, September 4, 2011

146. Sunday, September 4, 2011

147. tekst
Sunday, September 4, 2011

148. tekst
Sunday, September 4, 2011

149. Sunday, September 4, 2011

150. Sunday, September 4, 2011

151. Sunday, September 4, 2011

152. Sunday, September 4, 2011

153. Sunday, September 4, 2011

154. Sunday, September 4, 2011

155. Sunday, September 4, 2011

156. Sunday, September 4, 2011

157. Sunday, September 4, 2011

158. Sunday, September 4, 2011

159. Sunday, September 4, 2011

160. Sunday, September 4, 2011

161. E-commerce worldwide
2010: !500B
+15%
Web influenced: !3000B
bron: forrester
Sunday, September 4, 2011

162. Online bestedingen
2009: 7,3 miljard euro
2010: 9 miljard euro
Web-influenced 48
miljard
Sunday, September 4, 2011
bron: thuiswinkel.org

163. Social tools Productinformatie
Sunday, September 4, 2011

164. Social tools Productinformatie
Sunday, September 4, 2011

165. Sunday, September 4, 2011

166. Product info what else do people buy
what do they recommend?
Description of customers
Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers
Sunday, September 4, 2011

167. Sunday, September 4, 2011

168. Customer service
Sunday, September 4, 2011

169. Customer service
Sunday, September 4, 2011

170. Sunday, September 4, 2011

171. It’s now mainstream!
Sunday, September 4, 2011

172. It’s now mainstream!
Sunday, September 4, 2011

173. “What are you doing in 140 characters”
Sunday, September 4, 2011

174. Sunday, September 4, 2011

175. Sunday, September 4, 2011

176. Sunday, September 4, 2011

177. LondonCalling.mobi
Sunday, September 4, 2011

178. LondonCalling.mobi
Sunday, September 4, 2011

179. LondonCalling.mobi
Sunday, September 4, 2011

180. •s
Sunday, September 4, 2011

181. •s
Sunday, September 4, 2011

182. kindle
Sunday, September 4, 2011

183. kindle
Buy books wirelessly
Download everything
wirelessly
E-ink technologie reads
the best
240.000 titels
30 hours battery &
fantastic userinterface
Sunday, September 4, 2011

184. Sunday, September 4, 2011

185. Sunday, September 4, 2011

186. Sunday, September 4, 2011

187. Sunday, September 4, 2011

188. Sunday, September 4, 2011

189. Sunday, September 4, 2011

190. 98
Sunday, September 4, 2011

191. Tablet market in 2014
99
Sunday, September 4, 2011

192. 100
Sunday, September 4, 2011

193. Sunday, September 4, 2011

194. Sunday, September 4, 2011

195. Sunday, September 4, 2011

196. SonicView
Sunday, September 4, 2011

197. Playmate
105
Sunday, September 4, 2011

198. Playmate
105
Sunday, September 4, 2011

199. 106
Sunday, September 4, 2011

200. 107
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201. 108
Sunday, September 4, 2011

202. Sunday, September 4, 2011

203. Sunday, September 4, 2011

204. Sunday, September 4, 2011

205. Sunday, September 4, 2011

206. Sunday, September 4, 2011

207. beta
Sunday, September 4, 2011

208. Sunday, September 4, 2011

209. Sunday, September 4, 2011

210. Sunday, September 4, 2011

211. WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks
Sunday, September 4, 2011

212. WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks
Sunday, September 4, 2011

213. WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks
Sunday, September 4, 2011

214. WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks
Sunday, September 4, 2011

215. WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks
Sunday, September 4, 2011

216. WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks
Sunday, September 4, 2011

217. WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks
Sunday, September 4, 2011

218. WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks
Sunday, September 4, 2011

219. Who talks
Sunday, September 4, 2011

220. Blogs demografie
Bron: Technorati 2008
Sunday, September 4, 2011

221. Blogs demografie
Bron: Technorati 2008
Sunday, September 4, 2011

222. Blogs demografie
Bron: Technorati 2008
Sunday, September 4, 2011

223. Professional
Sunday, September 4, 2011

224. Professional
Sunday, September 4, 2011

225. 7 guidelines
1. Know what you are doing
2. Avoid marketing talk
3. Keep it fresh
4. Reinforce company’s core values
5. Encourage employees to use it
6. Create blogging policies
7. Have fine print
Sunday, September 4, 2011

226. RSS
Sunday, September 4, 2011

227. RSS Readers
Sunday, September 4, 2011

228. RSS Readers
Sunday, September 4, 2011

229. Sunday, September 4, 2011

230. Sunday, September 4, 2011

231. Social Networking
Sunday, September 4, 2011

232. Sunday, September 4, 2011

233. Sunday, September 4, 2011

234. Sunday, September 4, 2011

235. Sunday, September 4, 2011

236. Sunday, September 4, 2011

237. Sunday, September 4, 2011

238. Sunday, September 4, 2011

239. Internet is pain!
Sunday, September 4, 2011

240. Sunday, September 4, 2011

241. Sunday, September 4, 2011

242. Sunday, September 4, 2011

243. Sunday, September 4, 2011

244. Communication 2.0
Sunday, September 4, 2011

245. Communication 2.0
Sunday, September 4, 2011

246. Why call
Sunday, September 4, 2011
via computer?

247. It’s
personal!
Sunday, September 4, 2011

248. It’s
personal!
Sunday, September 4, 2011

249. It’s
personal!
Sunday, September 4, 2011

250. Sunday, September 4, 2011

251. Sunday, September 4, 2011

252. Sunday, September 4, 2011

253. Sunday, September 4, 2011

254. Wordprocessing 1951
Sunday, September 4, 2011

255. Wordprocessing 1985
Sunday, September 4, 2011

256. Wordprocessing 1985
Sunday, September 4, 2011

257. Wordprocessing 2008
Sunday, September 4, 2011

258. Wordprocessing 2008
Sunday, September 4, 2011

259. Sunday, September 4, 2011

260. Sunday, September 4, 2011

261. Online collaboration
Sunday, September 4, 2011

262. Revisions
Sunday, September 4, 2011
compare

263. Web 2.0 Trend:
Co-Creation
Sunday, September 4, 2011

264. Sunday, September 4, 2011

265. Sunday, September 4, 2011

266. 49
Sunday, September 4, 2011

267. Sunday, September 4, 2011

268. Social Media
2.0
Sunday, September 4, 2011

269. Vincent Everts
www.vincente.nl
www.yubby.com
www.interimic.nl
vincent@everts.net
www.twitter.com/vincente
+31647180864
Sunday, September 4, 2011