5. InterimIC innovation acceleration
Innovation study trips:
2008: China
2009: Russia
Innovation in
health care:
2006: India
2007: USA
2008: Japan
Healthcare
innovation event
Innovation in
Government
donderdag 4 februari 2010
6. InterimIC innovation acceleration
Innovation study trips:
2008: China
2009: Russia
Innovation in
health care:
2006: India
2007: USA
2008: Japan
Healthcare
innovation event
Innovation in
Government
donderdag 4 februari 2010
20. What are we going to talk about?
donderdag 4 februari 2010
21. What are we going to talk about?
Web 1.0 Viral Marketing (PP)
time consumption travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Multitasking
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
donderdag 4 februari 2010
30. How do we spend our time?
donderdag 4 februari 2010
31. How do we spend our time?
TV: 39% 178 min.
4%
6%
Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.
Newspaper: 6% 20 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines
donderdag 4 februari 2010
78. Product info what else do people buy
what do they recommend?
Description of customers
Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers
donderdag 4 februari 2010
104. 70 miljoen weblogs
120.000 nieuwe weblogs per dag
1,4 nieuwe blogs per seconde
3000-7000 nieuwe spam blogs
1.5 miljoen artikelen per dag, of
17 posts per seconde
Japanees #1 weblog taal (37%)
Engels #2 weblog taal (33%)
Chinees #3 weblog taal (8%)
donderdag 4 februari 2010
105. Blogs demografie
Bron: Technorati 2008
donderdag 4 februari 2010
106. Blogs demografie
Bron: Technorati 2008
donderdag 4 februari 2010
107. Blogs demografie
Bron: Technorati 2008
donderdag 4 februari 2010
114. 7 guidelines
1. Know what you are doing
2. Avoid marketing talk
3. Keep it fresh
4. Reinforce company’s core values
5. Encourage employees to use it
6. Create blogging policies
7. Have fine print
donderdag 4 februari 2010
153. Web 2.0 software
Social bookmarking del.icio.us
Web 2.0 startpagina Netvibes & iGoogle
Online to do lists Ta-da list & Remember the Milk
Peer production news Digg & eKudos
Photo management Flickr & Picasa
Web wordprocessing Google Docs
Online calendar Google Calendar
Project management Basecamp
Mindmapping Mindmeister
donderdag 4 februari 2010
189. Growth of YouTube
300 now:
13 hour of video
millions of unique visitors
added every
minute
225 march 2007
Viacom sues YouTube
for $1 miljard
october 2006
Google buys
150 july 2006 YouTube for
Daily more then $1,65 billion
april 2005 100 million
first video
watched videos
75 and 65.000 added
0
jan 2005 june 2005 jan 2006 june 2006 jan 2007 jun
donderdag 4 februari 2010
190. Growth of YouTube
300 now:
13 hour of video
millions of unique visitors
added every
minute
225 march 2007
Viacom sues YouTube
for $1 miljard
october 2006
Google buys
150 july 2006 YouTube for
Daily more then $1,65 billion
april 2005 100 million
first video
watched videos
75 and 65.000 added
0
jan 2005 june 2005 jan 2006 june 2006 jan 2007 jun
donderdag 4 februari 2010
197. Online video is the most
popular online entertainment,
with more than 1 in 2 (50%)
Europeans watching video
An increase of over
300% since 2006
donderdag 4 februari 2010
198. TV can survive next to
PVR & internet
But doesn’t
receive undivided
attention...
donderdag 4 februari 2010
199. TV vs Web viewing
Obama inauguration
35.5M TV viewers
69.8M Web viewers
donderdag 4 februari 2010
200. With these HD devices
anyone can do it!
donderdag 4 februari 2010
