Small UX teams have unique challenges. Knowing how to deal with having fewer resources and possibly feeling creative isolation, or worse organizational ignorance and/or hostility. This presentation will explore some real life team situations that small teams and solo UX practitioners work in, and show what you can do about them. The goal of this talk is to arm every attendee with a few successful strategies and methods to help positively shape their company culture so you won't be a UX-er of one anymore.

1. THE UX WARS

2. BEING A UX
TEAM OF ONE
Understanding your strengths
and weaknesses
VINCENT BASKERVILLE | VP of PRODUCT

3. DIAMOND SPONSORS
PLATINUM SPONSORS
GOLD SPONSORS
SILVER SPONSORS
VINCENT BASKERVILLE | VP of PRODUCT

4. HOO RAH!
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5. WHOA... RELAX, NO
NEED GETTING ALL
WORKED UP
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6. THE PERFECT JOB
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7. SUDDEN RANDOM
PUSHBACK
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8. AN ABSOLUTE
NIGHTMARE
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9. WTF
HAPPENED??
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10. I FAILED
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11. interpre
tation
commun
& ication
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12. VINCENT BASKERVILLE | VP of PRODUCT

13. “THE CHALLENGE IS GETTING
PEOPLE TO ADAPT, AGREE TO
YOUR IDEA ACTUALLY MAKING IT
THROUGH THE ORGANIZATION”
- SOMEONE
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14. STRENGTHS
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15. YOUR
KNOWLEDGE
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16. YOUR
WORK-ETHIC
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17. YOUR
FREEDOM
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18. THEIR
SYMPATHY
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19. “PEOPLE WHO IGNORE RESEARCH
ARE AS DANGEROUS AS
GENERALS WHO IGNORE
DECODES OF ENEMY SIGNALS”
- DAVID OGILVY
VINCENT BASKERVILLE | VP of PRODUCT

20. WEAKNESSES
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21. POOR
FOUNDATION
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22. FAILED
TACTICS
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23. FORCING
THE *MAGIC*
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24. DELIVERABLES
DELIVERABLES
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25. VINCENT BASKERVILLE | VP of PRODUCT

26. “PAY ATTENTION TO WHAT USERS
DO, NOT WHAT THEY SAY. SELF-
REPORTED CLAIMS ARE
UNRELIABLE”
- JAKOB NIELSEN
VINCENT BASKERVILLE | VP of PRODUCT

27. VINCENT BASKERVILLE | VP of PRODUCT

28. FOCUS ON STRENGTHENING
RELATIONSHIPS
Step outside your box +
Lunch & Learn +
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29. MEASURE & EVALUATE
AGAINST KPI’S
Heuristic Evaluations +
Quantitative UX Data +
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30. GORILLA STYLE RESEARCH &
USABILITY TESTING
Friends & Family +
Build Prototypes +
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31. ALIGN WITH STRATEGIC
COMPANY GOALS
Create Case Studies +
Survey key internal +
influencers D
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32. VINCENT BASKERVILLE | VP of PRODUCT

33. “TO DESIGN IS TO COMMUNICATE
CLEARLY BY WHATEVER MEANS YOU
CAN CONTROL OR MASTER”
- MILTON GLASER
VINCENT BASKERVILLE | VP of PRODUCT

34. DIAMOND SPONSORS
PLATINUM SPONSORS
GOLD SPONSORS
SILVER SPONSORS
VINCENT BASKERVILLE | VP of PRODUCT

35. AU REVOIR
VINCE BASKERVILLE
@WHOISVINCE
VINCE@TRIPLINGO.COM
VINCENT BASKERVILLE | VP of PRODUCT