This is my slide deck for my talk at Digital Atlanta 2012: http://digitalatlanta.org
Many companies can trick and persuade users to sign-up for their product — which is usually true for every product with a free trial; however, most people will only use the product a few times and forget about it. *Customers* are the result of a series of events. Building systems with interactions that is capable of sustaining a user’s attention both to other users and the locality of its use, requires the consideration of a strong UX strategy.
This presentation will give a few insights and tactics on ways to help increase your user engagement and create brand ambassadors.
18. Unlike Page View metrics,
(visitors, returning visitors,
& conversions), nothing
instantly tells you what
you need to know.
VINCENT BASKERVILLE | @whoisvince
31. steps to put a
ring on it
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32. 1. MAKE A STRONG FIRST
IMPRESSION
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33. ; EXPLAIN HOW YOUR PRODUCT WORKS
; MOTIVATE OUR USERS TO GET STARTED
; LET YOUR USERS KNOW HOW TO
GET HELP, IF & WHEN THEY NEED IT
VINCENT BASKERVILLE | @whoisvince
40. DEEPER BENEfiTS SHOULDN’T BE
FOCUSED ON IMMEDIATELY.
WHO CARES ABOUT DATA ANALYTICS
BEFORE THEY HAVE DATA, OR
KEYBOARD SHORTCUTS BEFORE
THEY’VE USED ANY FEATURES?
VINCENT BASKERVILLE | @whoisvince
41. 3. ANNOUNCE FEATURES &
IMPROVEMENTS IN THE
APPLICATION
VINCENT BASKERVILLE | @whoisvince