We have set up distributors and Channel partners for many US companies (life sciences, diagnostics and medical devices) in emerging markets.

1. Ravi Vinayak, Ph.D., President
New Trail Consulting
Mountain View, CA 94043, USA

2. New Trail Consulting: (2005- Present): Business Development and Sales for
Life Sciences, Diagnostics and Medical Device companies in ex-US markets.
Qiagen: Head of OEM Instrumentation for POC devices for North America
and India (2010-2012)
Ahram Biosystems (Palm PCR): Chief Business Officer (2008-2009)
Ventac Partners: Partner, Management Consulting and Spin-offs from
University Technologies (2006-2010)
Applied Biosystems: R & D, Marketing and Business Development (1989-
2005)

3. Develop and implement strategies for Life Science,
Diagnostics, and Medical device companies for increasing
sales with a focus on emerging markets.
Selection of distribution partners in each territory with a focus
establishing a strong presence in the local market
Driving the sales of new products and managing the
distributors.

4. India and
SE Asia
Middle East &
North AfricaCentral and
South America

5. Ravi has supported our company for several years during the development of our
TB diagnostic product line. He has been energetic, involved and thoughtful about
bringing us innovate ideas and the support needed to help us implement them.
-Chris Thornton; Founder and President Global BioDiagnostics Corp
I have had the pleasure of working with Ravi in our company's efforts to
launch our rebranded ocular lab testing system in the US and abroad. I have
come to rely on his expertise, expansive knowledge of the industry and his
ability recommend and introduce us to various parties that have proven to
be of immense value in our efforts.
Marcus W. Smith; CEO at Advanced Tear Diagnostics

6. Headed up Qiagen’s efforts in OEM, Point of Care
Devices in Molecular Diagnostics and in
Immunodiagnostics with a focus on North America
and Asia (India and South East Asia).
Identified several new applications for the Point of
Care devices increasing the visibility of the
products globally.
◦ Focused on diseases of local interest
Set up market development initiatives in India for
Qiagen’s OEM platforms.
Delivered several presentations at international
conferences and chaired sessions on Point of Care
technologies generating global awareness of
Qiagen’s entry into new product lines in India.
Key relationships with Span Diagnostics, Transasia
biomedicals, and local medical authorities.

7. Palm Sized PCR device
Headed worldwide business development
efforts
Set up distributor agreements in various
countries
CEO: Dr. HJ Hwang

8. Driving market development and sales of a
Handheld Novel Raman Spectrometer (for Pharma
QC and Security applications) in India and in Middle
East
◦ Established Labindia Analytical as a distributor
for India.
◦ Developing KOL relationships, including local
FDA.
◦ Setting up product training for distributors’ sales
team and channel partners.
◦ CEO: Dr. Sean Wang

9. Driving market development and sales of a Class IV
laser therapy laser device (for pain management) in
India and in emerging countries; understanding
import regulations and championing new sales
initiatives.
◦ Established Labindia Healthcare as a regional
distributor.
◦ Set up sales and product training for local channel
partners in India.
◦ Participating in trade shows and congresses with
the distributor.
◦ CEO: Dr. Brian Pryor

10. Emerging countries market development for a
Real time PCR based HIV-1 Kit.
◦ Working independently with KOL in the
Asian government sand Healthcare sectors
to drive the sales of this kit for mass
adaptation.
◦ Understanding the market opportunity and
competitive landscape in India.
◦ Product accepted and marketed by Vietnam
Govt.
◦ CEO: Dr. Huynh Vu

11. Set up distributors in India for Nag Research
Labs’ protein products.
◦ Established Genolab BioSciences as a regional
distributor.
◦ Set up Product training and initial distributor
training with visits to stakeholder labs.
◦ CEO: Dr. Jit Nag
Asia Market Development for Global
Diagnostics’ products for Rapid detection of TB.
◦ President: Chris Thornton

12. Low Cost HPV Screening product based on Liquid Based Cytology for
International markets
Setting up distribution as well as OEM opportunities in India and South
East Asia.
Expanding efforts to Middle East and Africa (with a focus on South Africa
and Kenya)
COO: Dr. Ladly Abraham

13. IVD, Environmental and Vet products in the microbiology sector
Special focus on products for Women’s health and Food Safety.
Understanding of local import regulations for IVD in ex-US territories.
Setting up distribution in India, South East Asia, Brazil, Africa and Europe.
Driving OEM opportunities in India and Germany.
CEO: Jim Self

14. Quantitative Immunoassay platform
Developing OEM relationships with content
providers in Asia
◦ Focus on:
TB
Dengue and Malaria
Chikungunya
Develop strategies for building relationships
with key companies and govt. health sector
in order to move from a qualitative assay to a
more reliable quantitative assay
CEO: Ursula Scheck

15. Manage distribution network and establish a strong presence in the local
market
Interface and develop local KOL/Stakeholder relationships through
frequent communication and visits
Develop a solid understanding of different national delivery systems
Support market development efforts in territory to include product
evaluations, customer meetings, workshops and presentations,
development of third party papers, sales aids and educational materials.
Organize product training for distributors and customers
Support local distributor network by customers visits, giving seminars and
organizing demonstrations and presentations
Develop and successfully implement marketing plans aimed at
establishing our products in new markets
Provide information on market opportunities and competitors
Develop and implement short and long-term strategic sales plans
Prepare forecasts, budgets, and sales reports
Achieve sales growth targets
Represent company at congresses, workshops and other trade meetings

16. Contact:
Ravi Vinayak, Ph.D.
T: +1-650-996-4951
E: ravi.vinayak@newtrailconsulting.com
http://www.linkedin.com/in/rvinayak
www.newtrailconsulting.com