1. E-mail marketing
the new normal ?

2. Currently, India is the 14thlargest Entertainment and Media (E&M) market in the world,
contributing 1% of its GDP.
As per industry estimates, the Indian E and
M industry, with revenues of about 80,500
crores in 2011
The industry revenues are expected to
reach 176,400 crores by end of 2016,
The advertising spend in the industry was
estimated at 27,900 crores in 2011,
contributing 35% of total E&M revenues
Television and print dominate the advertising segment
in India with 85% share of advertisement revenue ,
accounting for 84%of the total advertising revenues in
2016.
Digital advertising on mobile devices will also grow in
the future and may reach 3% of the total media spend,
as penetration of smartphones in India
× Digital Advertising will grow by 47.20% (2016 to 2018)
× TV Advertising will grow by 29.74% (2016 to 2018)
× Print Advertising will grow by 16.61% (2016 to 2018)
The growth of digital advertising is outstanding in India , existing spends on digital media is 4.5%, &
expected grow to 20% by 2019.

6. With change and evolution of modern technologies , small and medium businessess are
doing everything to keep up..!
Digital marketing tools and techniques
provide business owners the best chance
for competition, survival and even
business growth.
EDIT IN POWERPOINT®
Going digital will improve your chances of getting recognized by the larger pool of audience.

8. BIG 12

9. × Digital marketing provides small & medium businesses the chance to compete
and attract their share of target traffic.
× Small companies now have the resources to perform sales & marketing
processes that were previously available only to large cooperation's.

10. 40% claimed getting considerable savings by using digital marketing methods
of promotion for their products and services.
28% of business owners surveyed will
Shift marketing budget allocation from
Traditional media channels and invest
Them into digital online marketing
Tools and techniques
Digital marketers get better CPL
(Cost per lead)
Compared to other marketing channels

11. Online businesses marketing products and services online measures success by
the percentage rate of incoming traffic gets converted into
Business owners are streamlining their digital marketing campaigns towards
conversion optimization

12. × Higher conversion rate will deliver loads of
profitable benefits
× Companies using digital marketing strategies
have 2.8 times better revenue growth
expectancy.
× Small & medium enterprises using digital
marketing techniques will have 3.3 times
better chances of expanding their work force
and business

13. The possibility of conversion of a
lead to as sale is high

14. Mobile gadgets have evolved from being an
alternative for laps and pc’s and is now
something influencing purchasing behaviour.

16. It creates a steady flow of targeted traffic
that converts leads to sales which means
faster you realize your ROI

17. Digital marketers leverage on social media
signals, socila proof and testimonials from
actual consumer who have previously
purchased , joined , or availed of a product or
service marketed by a particular brand or
business
90% people say that trust comes on e mail
marketing message from people they know.

19. It’s a global ecosystem of interconnected
devices-tablets , smart phones, gadgets
which can be interacted through internet

20. ×Even if you have tons of website
visitors but none of them ever convert
into your online business will also cease
to exist.

22. E-Mail
What’s new and what you need to
know ?

23. × Big Data is surprisingly high, but this includes market insight and
predictive analytics
×Big Data (including market and customer insight and predictive
analytics)
×Content marketing
×Communities (Branded niche or vertical communities)
×Conversion rate optimisation (CRO) / improving website
experiences
×Display (Banners on publishers, ad networks social media including
retargeting and programmatic)

24. ×Internet of Things (IoT) marketing applications Marketing
Automation (including CRM, behavioural Email marketing and web
personalisation)
×Mobile marketing (Mobile advertising, site development and apps)
×Paid search marketing, e.g. Google AdWords Pay Per Click Online
PR (including influencer outreach)
×Partnerships including affiliate and co-marketing
×Search Engine Optimisation (SEO)
×Social media marketing including Social CRM and Social Customer
Care
×Wearables (e.g. Apple Watch, activity trackers, augmented reality)

26. “POST
DIGITAL ERA”
10 Digital trends

27. דgoogling” on Facebook
×Snapchat: Advertisements with an expiration date
×Link to extremely engaged audiences with live video streaming (Meerkat &
Periscope)
×Advertise to users through Instagram
× Identity-Based Pay-Per-Click Marketing, changing the future of advertising
× Capitalise on the merge between healthy living and wearable technology
×Target a person based on their interest on Pinterest with an animated pin
×Let consumers be the marketers of your brand
×Create an omni-channel experience
×goodness of Content Remarketing

29. 1)Mullen
5)Butler
,shine,Stern
4)oglivy
3)The Martian
Agency
2)Droga 5

30. Place your screenshot here
The
Stats
Some Numbers that you
need to remember !!

31. ×In world- 3 billion
(40%)people use internet
×2/3 rd of developing country
In 2009 (974 million)
2014(1.9 billion)

34. Facebook - With over 1,590 million
active users, it holds an 18% market
share, 7% more so than its closest
competitor, the Facebook-owned,
WhatsApp.
predominantly APAC favoured
platforms, with QQ (9%), WeChat (8%)
and Qzone (7%) all with over 600
million active users, highlighting the
array of offerings the APAC.
a cluster of predominantly western social
media networks in Tumblr (6%),
Instagram(4%) and Twitter (4%).
Social Media Stats

38. How
Important
is Mobile ?

41. Place your screenshot here
Let’s take a
peek @ the
position of
India

42. 2000 crorersThat’s a lot of money for marketing ecom channels
100%Possibility
462 Million usersAnd a lot of users

43. 62% Gmail Users
Whoa! That’s a big , aren’t you excited ?

44. Gmail’s market penetration in India
stands at 62%, the highest in the
world, far above the second ranked
Brazil, which is at 41%. The
corresponding figure for the US is
29%.

46. CHALLENGES
&OPPORTUNITIES
For email marketing

47. ×Challenge #1: Integrating Email Data With Other Data
Systems
×Challenge #2: Improving Deliverability
×Challenge #3: Growing and Retaining Subscribers
×Challenge #4: Achieving Measurable ROI
×Challenge #5: Using Email for Funnel Optimization

48. ×Acquiring useful data integration tools
×Segmentation
×Develop Content
×Regularly updating and maintaining your email contact.
×Re think email opt in process.
×Give Contacts the ability to update your information
×Give customers a clear value proposition.
×Target your emails to match buyer.
×Test, optimize and repeat

49. ×Mobile optimization.
×Retargeting Openers or not
×Triggered, automation and Transactional
email.
×Email at the center of the universe.

50. The change

51. “The landscape of
email marketing is
about to change
dramatically, even
if we don’t realize
it yet”

52. ×Any radical change to our sending and content
practices introduces a real risk of deliverability
challenges.
×businesses depend on staying on the good side of
the inbox
×email marketing sticks very closely to the
established playbook

53. ×video embedded in email
×Live content
×Text-to-join
×In-mail transactions
×Virtual reality opt-ins

54. Interactive e mails
11/24/2016 54Vinayak krishnan R, Student ,

55. ×Automated marketing can still personal
×Personal emails look personal and not like a
corporate newsletter
11/24/2016 55Vinayak krishnan R, Student ,

56. Video embed e mails
11/24/2016 56Vinayak krishnan R, Student ,

57. In mail transactions
11/24/2016 57Vinayak krishnan R, Student ,

58. “In 2021, true
personalizatio
n will rule the
(email) world”

59. 66 %of marketers thought their personalization
efforts were “very good” or “excellent
48 percent actively leveraging behavior-based
data.
only 16 percent said they were capturing data
on customer intent and using it in real-time
marketing.
40 percent of consumers said most promotions
they get don’t interest them.
gap between Big Data’s potential and its
current reality.

60. Pinterest -email innovation -in 2016 it’s
decided to drop batch-and-blast in favor
of a personalization strategy where every
email is customized to the individual
recipient.
Pinterest genuinely is using data-driven
marketing to drive highly personalized,
emotionally connected engagement. It’s
executed so well that the change doesn’t
seem disruptive; instead, it feels how
marketing should have felt all along.
data-driven email -their goal of $2.8
billion in revenue by 2018.
integration of AI into email marketing will
move marketers light-years ahead in
precision-targeting messages and
content to each individual.
AI has graduated from the research
divisions of companies like IBM and into
applications from mid-level and third-
party providers.
Google’s application of AI to generating
Gmail Inbox replies is a consumer-side
implementation of machine intelligence,
as well as internal mail management
platforms that promise to help people get
to Inbox Zero like it was productivity’s
Holy Grail.

61. ×AI will help lighten the burden on marketing automation of
complex branching workflows and managing millions of
customer conversations.
×They’ll enable hyper targeting and context-sensitive
conversations between marketers and the individual
×generating ROI that’s a league-and-a-half beyond what
we’re already seeing from personalization and dynamic
content.

62. Hey ,want big impact?
Then better go digital !
what’s in it for I cubes

64. ×Integrating AI – for getting precision
×Using tech similar to pinterest
×quality data-integration and management tool.(HubSpot's
COS program )
×Creating buyer persona to address each of your customer
segments
×create better content
×Rethink your email opt-in process.
×updating and maintaining your email –avoids bounces

65. ×Give contacts the ability to update their information (email id can
be changed
×Give the customers a clear value proposition when they opt-
in(meaningful product updates, or even special offers that they
cannot get elsewhere.)
×Creating effective lead nurturing emails
×responsive email design
×Hyper-targeted emails

66. Reading emails on smart phones remains the #1 activity & responsive design will help skyrocket
conversion rates
Which provides actionable data
insights & helps to achieving the 1-to-
1 marketing paradigm as brands are
increasingly empowered to facilitate
customer journeys and maximize
lifetimevalue

67. Trigger-based campaigns enable targeting like never before
goal of all of this is not to bombard people with more emails. The goal is to send them the right
message at the right time; the most valuable content right when they need and want it.

68. Email Templates - One template will provide infinite design options
Modular Templates can fix whichever modules you like for every send, such as headers and footers,
allowing you to build a nearly infinite number of emails.

69. Personalization - Marketers will deliver insanely personal experiences
Consumers demand a personalized and relevant experience across all channels – automation is by far, the
most effective way to deliver this through email marketing.

70. era of coding HTML emails is dead - Anyone can now create beautiful, professional email
campaigns
anyone can now create beautiful,
professional email campaigns with drag-
and-drop technology. Mobile-responsive
templates, designed for business use
cases, will enable anyone to spin up
email marketing campaigns in a matter
of minutes

71. Interactive emails will elevate brand experiences
Not only will more readers be able to view
advanced kinetic content in email, but
also the capabilities kinetic offers become
morerelevant.

72. Animation will drive epic email engagement
email as a channel has so much
to see. With animation, emails
receive a new shape and
structure creating a great
psychological impact leading to
enhanced interaction

73. Email campaigns will predict the content you want
Machine learning is
when algorithms are
applied to data and
these insights are
used to make
predictions or
decisions of what
content to serve
based upon the
insights gained from
the data
machine learning allows email marketers to not only deliver 1:1 emails to individuals – emails that are
personalized to that specific individual, with ease, but also to be continually learning and improving the results

74. automation and email unite
Forty-nine percent of marketers
are currently using some form of
marketing automation

76. AI integrated Mail
Value
Prospostion
email opt-in
process.
.
Lead nuturing
emails
Data Integration
buyer persona
Post digitial era strategies

77. GRACIAS