1. Team: - Shastra Warriors
K. J. Somaiya Institute of Management studies and Research

2. The MBA program
*Our Survey amongst our professors
The stacks and stacks of
Assignments

4. Market Research Industry
• According to ESOMAR the market research
industry in India is pegged around Rs. 3000 crores
• It is predicted to grow around at a rate of 15%
given the large need for primary data
• The existing market research firms are niche
boutique firms which have questionable
credibility
• The existing data is being done by unskilled
professionals
• There is a need for a reliable source of relevant
primary research database

5. Symbiosis Market intelligence analysis Research
Platform
Online
Service
MBA
Students
On-field Primary
Research
Market Intelligence
Grades
Earn/Learn
Service
offering
Pricing
Sales/Support
Branded Industry Indices
• Subscription based
• One off database purchase
• Consultation Services
• Customer Support Service
• 24x7 access on any device
• A dedicated portal

6. For Customers
Symbiosis
Market
intelligence
analytics
Research
For Students
For the institute
• A unique opportunity
• To get exposure in the preferred
industry sector
• Earn while they learn
• Real time learning experience
• A recognized Certification by SMaiR board
• Placement Recommendations
• Latest information about the industry trends
• Information collected and analyzed by industry
experts and best management students in
India
• Cost effective way to get primary information
• An access to potential employee pool
• An innovative pedagogy
• A huge repository of information that can be
sold
• An additional source of income
• An opportunity for the institute faculty to
consult the industry players, upgrade their
knowledge and teach the students
Value Proposition

7. Marketing Strategy
Target
Segment
Data
aggregation
services
Market
departments
Education
institutions
Content
aggregation
services
“S.M.i.a.R”
Positioning
Most
updated
industry
insights
Symbiosis
Brand
credibility of
the data
Cost
Effective
Distribution
Channel
Online portal
Formatted
for every
device:
Laptop
Mobile/
Tablet
Promotion
Leverage
Existing
relationships
with
information
providers like
AC Nielsen,
IMRB
Encourage
students
during
internship to
promote
SMiaR as
“The
information
resource
An optional Credit Subject
• Institutionalize the Primary Market Research
Subject
• Incentive to perform
• 5 day Week on field Project Work
Earn While you learn
• An incentive to do proactively
• As an added advantage
Accreditations
• Project Recommendations
• Certifications
Pre Placement interviews for top
performers

8. 0
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Base Case
revenue cost
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15000000
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25000000
0 0 1 3 5 7
Worst Case
revenue cost
0
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0 0 1 3
Best Case
revenue cost

9. Thank you