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Group Members
   Sourabh
   Parminder
   Luv rupani
   Vikash
   Vipin
OMAXE Ltd
OMAXE Ltd

   Founded by Mr. Rohtas Goel
   Incorporated as Omaxe Builders Private Limited
    in 1989
   Omaxe Construction Ltd., in 1999
   The name of the company has now changed to
    Omaxe Ltd in 2006.
Core services
   Civil construction & contracting company
   Residential projects
   Commercial-shopping malls & office spaces
   Hotels
   SEZs/IT Parks/BIOTECH Parks
   Clients: Amity University, LG, Pepsi, Samsung,
    Wave Cinemas, National Brain Research Centre,
    P.G.I. M.E.R, Apollo Hospitals and Delhi High
    Court.
Some successful projects
   The Forest, The Nile, NRI City, Omaxe
    Connaught Place, Wedding Mall, House 2
    Home, Omaxe Plaza, Omaxe Arcade, Park
    Plaza, Pearls Omaxe, Omaxe Jasola, Omaxe
    Novelty Mall, Omaxe Terminal Mall and Omaxe
    Mall - Ludhiana are some of the milestone
    projects of the company.
Supplementary Services
   Classification of Supplementary Services
   Offering Consultation
    Providing Information to Customers
    Taking Orders from Customers
    Payment
    Billing
    Special Services
Supplementary services
   Omaxe also provides additional facilities like
    Club House, Gymnasium, high level security,
    hotel / mall in close proximity, common
    launderette, 100% power backup, yellow pages
    facility, library, parking space and ATM Facility
   Omaxe Ltd. is offering an option to purchaser
    to use similar apartments owned & / or
    maintained by Omaxe (as guests) at other
    locations for a maximum of 15 days in a year or
    for a week each at other locations of similar
    Condos
Basis of pricing
   Location
   Forecasted demand
   Area
   Floor wise
   Material and fixture used
   Extra facilities available-security system, community hall ,
    swimming pool ,lifts etc
   Furnishing(semi or full)
   Real income of consumers
   Input cost
   Prices of the competitors
Customer perspective of pricing
   Location
   Vastu compliance
   Durability
   Brand name
   financing
   Quality and design
   Ready to move in homes
   Value for money
   timely completion
Revenue model
Revenue management
   revenue management, is the process of
    understanding, anticipating and influencing
    consumer behavior in order to maximize
    revenue or profits .
   Purchasing more land
   Payment of interest on debt
   Investment in under construction projects
   advertising
Factors making pricing difficult
   Changing interest rates
   Competitors pricing
   Economic condition
   Demand fluctuations
   Changing circle rates

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service marketing:real estate

  • 1. Group Members  Sourabh  Parminder  Luv rupani  Vikash  Vipin
  • 3. OMAXE Ltd  Founded by Mr. Rohtas Goel  Incorporated as Omaxe Builders Private Limited in 1989  Omaxe Construction Ltd., in 1999  The name of the company has now changed to Omaxe Ltd in 2006.
  • 4. Core services  Civil construction & contracting company  Residential projects  Commercial-shopping malls & office spaces  Hotels  SEZs/IT Parks/BIOTECH Parks  Clients: Amity University, LG, Pepsi, Samsung, Wave Cinemas, National Brain Research Centre, P.G.I. M.E.R, Apollo Hospitals and Delhi High Court.
  • 5. Some successful projects  The Forest, The Nile, NRI City, Omaxe Connaught Place, Wedding Mall, House 2 Home, Omaxe Plaza, Omaxe Arcade, Park Plaza, Pearls Omaxe, Omaxe Jasola, Omaxe Novelty Mall, Omaxe Terminal Mall and Omaxe Mall - Ludhiana are some of the milestone projects of the company.
  • 6. Supplementary Services  Classification of Supplementary Services  Offering Consultation Providing Information to Customers Taking Orders from Customers Payment Billing Special Services
  • 7. Supplementary services  Omaxe also provides additional facilities like Club House, Gymnasium, high level security, hotel / mall in close proximity, common launderette, 100% power backup, yellow pages facility, library, parking space and ATM Facility
  • 8. Omaxe Ltd. is offering an option to purchaser to use similar apartments owned & / or maintained by Omaxe (as guests) at other locations for a maximum of 15 days in a year or for a week each at other locations of similar Condos
  • 9. Basis of pricing  Location  Forecasted demand  Area  Floor wise  Material and fixture used  Extra facilities available-security system, community hall , swimming pool ,lifts etc  Furnishing(semi or full)  Real income of consumers  Input cost  Prices of the competitors
  • 10. Customer perspective of pricing  Location  Vastu compliance  Durability  Brand name  financing  Quality and design  Ready to move in homes  Value for money  timely completion
  • 12. Revenue management  revenue management, is the process of understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits .  Purchasing more land  Payment of interest on debt  Investment in under construction projects  advertising
  • 13.
  • 14. Factors making pricing difficult  Changing interest rates  Competitors pricing  Economic condition  Demand fluctuations  Changing circle rates