Types of non store retailing formats

1. RETAIL FORMATS
PART –III (NON-STORE-BASED RETAILING)
VIJYATA
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2. Retailing is as old as civilization, and with times the
business of retailing has undergone various
transformations keeping the central gist of trading to
the final consumer intact.
The store change their format, style of presentation
and assortment, i.e the variety and depth of
merchandise as per the requirements of the customers.
There are different type of retailing formats, which can
be opted by a retailer based on their target market and
own resources.

3. RETAIL FORMATS
Ownership
Independent
Chain
Franchise
Vertical
marketing system
Consumer
Cooperatives
Store-based
Retailing
Food-based
Retailing
Convenience Store
Supermarket
Food-based
Superstore
Limited-line store
General Merchandise
Retailers
Specialty Store
Full-line Discount store
Factory Outlet
Membership Club
Flea Market
Off-price Chain
Traditional
Departmental Store
Non store based
Retailing
Direct Marketing
Mail Orders
Vending Machine
Web-stores
Tele-stores
Other

4. NON STORE RETAILING
NON-STORE
RETAILING
TRADITIONAL
RETAILING
NON-
TRADITIONAL
RETAILING

5. TRADITIONAL RETAILING
Direct Marketing DIRECT SELLING VENDING MACHINE

6. Traditional Retailing
In direct marketing, a
customer is first exposed
to a good or service
through a non-personal
medium (direct mail, TV,
radio, magazine,
newspaper, computer,
tablet, or mobile device)
and then orders by mail,
phone, or fax (and
increasingly by computer,
Smartphone, or tablet.
Direct Marketing Direct Selling Vending Machine
A vending machine is a cash-
or card-operated retailing
format that dispenses goods
and services . It eliminates
use of sales personnel and
allows 24-hour sales. It is an
automatic machine that
serves the purpose of selling
general merchandise to the
customers in absence of any
retailer.
Direct selling includes both
personal contact with
consumers in their homes
(and other non-store
locations such as offices) and
phone solicitations initiated
by a retailer. A direct-selling
strategy emphasizes
convenient shopping and a
personal touch, and detailed
demonstrations can be made

7. NON-
TRADITIONAL
RETAILING
ELECTRONIC
RETAILING ( E-
BUSINESS /WWW)
VAN/MOBILE VAN
RETAILING
VIDEO KIOSKS
CONFERENCE/PA
RTY/EVENT
RETAILING
TRADE PARKS
FORECOURT
RETAILING

8. Non-Traditional Retailing
Electronic Retailing (
E-business /Www)
Van/Mobile Van
Retailing
The video kiosk is a self-
supporting, interactive,
electronic computer
terminal that displays
goods and services on a
video screen and permits
the viewer to make
selections. It uses touch
screen for consumers. By
simply touching the screen,
it shows videos clips,
presentations, and product
details immediately on
screen or on an attached
projector or plasma screen.
Video Kiosks
In this type of retail
business, retailer keeps
one day stock of his
merchandise and goes
to an area to serve its
permanent customers.
Sometimes retailers
visit some areas which
are totally new to them
to attract new
customers. It can be
STATIC retailing or
RAVING retailing
Electronic retailing is sales
of goods and services
through electronic media
(over internet).
Besides internet digital
television, Web-enabled
mobile telephones(WAP),
tele-conferencing are also
used in doing online
business. It can be B2B,
B2C,G2B or C2C.

9. Non-Traditional Retailing
Forecourt
Retailing
Trade Parks
Conference/Party
/Event Retailing
Business complexes are
being set up for
promotion of retail
trade especially the
international trade.
Some of the examples
are India Exposition
Mart set up by
Handicraft Export
Promotion Council in
Greater Noida
The establishments of
stores in front of large
buildings of high
traffic areas.
This concept caught
public attention with
oil companies trying to
allow private
companies to set up
convenience stores at
their fuel station
outlets
Retailer invite people
from nearby localities
and after describing
positive aspects of the
merchandise, sells it.
These types of get
together/events are
organized by the
franchisor (retailer)
belonging to a big
organization.

10. THANK YOU !!!
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